Ok here is something juicy…
When doing pay-per-click every seems to think it stops with keywords. Here is a small little trick that we have been using since it launched. What is it? Why its Google Trends of course!
Let me show you an example… Lets say you are pushing the Omaha Steaks offer through Azoogleads, or whoever your favorite affiliate company is.
So we can use KeyCompete or other means to scrape together a keyword list but then we are still on the same playing field as everyone else right? I mean unless you want to pay a zillion dollars to hitwise how are you going to know where to bid so you get the best possible ROI on your investment.
What if I told you there was a totally free way to do this and it was under your nose the whole time? Well its Google Trends (ya now your probably thinking DUH).
So keeping with our example of Omaha Steaks offer lets look and see what Google trends says:
Now you have to keep in mind that Omaha Steaks is located in Omaha Nebraska so you should pretty much write off Nebraska and the citys of Omaha and Lincoln because they are always searching for “Omaha Steaks” for compliance and whos talking about them …etc…
But as you see take your Keycompete you made above and apply it to the CITIES that are searching for Omaha Steaks. Guess what is going to convert REALLY WELL?!?! Yes its the places that are actually searching for Omaha Steaks.
Since we started using Google Trends we have trimmed about 35% off of our bottom line on PPC -> Affiliate offers. If you are not already using it I HIGHLY sugest you do.
This has been your tip for success. Day 2