First of all I want to say Natala, Carolyn, Molly, Kim and other people at Microsoft you guys rock. I know you are always very receptive to feedback and I think I have given you a ton over the last year.
Its almost been 1 year since I started using AdCenter. When they started it was pretty bad. Lots of random errors and downtime and very little browser support (took them 6 months just to add Firefox compatibility). So just to use AdCenter I had to remote desktop from my Mac to a PC and use Internet Explorer to upload keyword lists. When it launched it was pretty much all bells and whistles and really lacked on functionality.
Maybe that is a company slogan at Microsoft… you see it in most MS products. They look really awesome but functionality wise its very lacking. I think that model works really well with a operating system where bells and whistles will get you a one time sale but with AdCenter its something I use constantly and well… I need functionality.
Now one year after launch I still do not think Microsoft gets it. They have no API available (which for me is crucial), their reporting is still super sub par, and their functionality in regards to keyword management is…. well its not good. At best.
So I need to make changes to my account… and I have 30 emails that tell me that… the thing is this account was setup over 6 months ago… and I get these emails about once every other week. I have talked to other publishers and they say they just setup a mail rule to delete all the AdCenter emails they get just because its not even remotely helpful. All the emails say the same thing, you have x amount of keywords that are not acceptable.. ok great.. it doesnt tell me which ones. Even when I access the site I cant make changes…
Google gets it with Adwords. Its a dream interface and making mass edits to inactive keywords is so simple…
Again functionality… c’mon Adcenter.