Its been over 6 months since I have done anything really different in the ringtone industry so I thought it was time to sell off some websites that were driving leads. Of course the buyers are interested to see the exact financials so I had to go through all my affiliate accounts… I honestly never really look very hard at overall numbers just really pay attention to day to day figures making sure we are growing and maintaining profitability.
So looking over 2006’s affiliate only alone we drove 1,503,351 Clicks that converted to 79,391 leads for an EPC of .65 cents. Now about 50% of those leads were driven by pay-per-click advertising but the average cost was about 6.8 cents. (I still laugh when I hear people say you can’t get volume with longtail cheap keywords). Yes it was an amazing time in 2006 for ringtones. I shared my start in pay-per-click with my experiments and a lot of people jumped on the bandwagon and those that killed it good for you too ;). I should have probably shut my mouth but I never am very good at that.
Anyway a really interesting thing I came across was that this week I had pushed my 100,000 ringtone lead. Between the 18,278 we pushed in 2005 and the 1331 we have pushed so far in 2007 we have reached the 100,000 milestone. Its pretty amazing to think we have driven that many leads… especially when I think we did not even discover pay-per-click until april when we did the ringtone ppc experiments (see part1 and part2 ) and we have not done ANY ringtone really since last August. Those few months though sure were amazing….Now I think its fun to call myself the king of ringtones but seriously there are MUCH bigger players then me. Its no wonder why this is such a zillion dollar industry.
Right now everybody and there mom is pushing ringtone affiliates… killing themselves for these ringtone companies. What a time to be them 😉
Edit: I just wanted to add that a fun fact is when we started in ringtones in 2005 the first offer we did we got 5$ per lead. Currently we get over 15$ per lead. I think I might make a post soon about how ringtone affiliates work and what makes the pricing go up and down like it does and also why/how they have tracking issues.