So about a year ago I had this idea… What if we could make contextual looking ads that were sent to affiliate offers. We tested it with our own stuff and then (like many things) I thought I would open it up with my friends. Dillsmack hammered out the code and before we knew it we had ShoeMoneyAds many users (over 1,000 the first week) running ShoeMoneyAds writing their own ads to send to affiliate offers. The downfall was we provided next to zero support. If you did not understand how it worked you were pretty much up a creek without a paddle. It was not that complex. You had affiliate offers to promote so you wrote your own ad then placed the code on your site…. yet people were really confused thinking we were paying directly and other stuff…
Then we started looking into the eBay program and after many discussions with the eBay development team and commission junction team we got the green light to make ShoeMoneyAds eBay Ads. This was basically the same system only now you could opt to display live eBay ads. Of course this meant you had to not only have an understanding of how affiliate stuff worked but you also had to have a cj.com account and be accepted into the ebay program. Also you had to choose a keyword relevant to the ads you wanted displayed. Still even though this required some legwork many people are/were thrilled with the program and its still as of right now running on over 15,000 websites. Now this thing had grown into a monster and we still had the same issues. Functionality was there but the customer support was not. To us it made perfect sense but still we would get people that would not read or just skip over the FAQ documentation and instead post in the forums the system was broken… or whatever… very frustrating to us especially when 100% of the time it was something super simple in the FAQ they did not read.
Keep in mind during this whole process we never made any money at all and the hardware to support the system was racking up pretty fast. Don’t get me wrong we never made the system to make money but there is a tipping point. I feel now is that tipping point. Also during this whole process we have been approached by several companies mostly affiliate who recognize the value of the ShoeMoneyAds system. For them ShoeMoneyAds is a drop-in feature they can offer to their users. Also many of them have been trying to or have plans to build a similar system so this makes perfect sense for them to just purchase our technology. Just imagine how cool it would be to select the offers you want to run then have them displayed in a contextual looking ad and have all standard IAB formats and colors to choose from. So in the next few weeks we will be finalizing the ShoeMoneyAds sale to an affiliate company which may or may not be disclosed depending on the final contract.
Now the other side of it is the eBay Ads. Recently we were approached by a very well known figure in the industry who wanted to take the eBay side of shoemoneyads to a whole new level and separate it out from shoemoneyads. This is currently being developed and will be announced in the next few weeks exactly what is going on with it.
I want to thank all the people who tested ShoeMoneyAds. You guys will be the first in on the new system and believe me its going to be hot. A bit ago I said I was fired up about some new things we were working on and the new eBay partnership ad network is going to be super hot.