When I speak in public or talk about SEM I always stress the 2 sides…. SEO and PPC.

My company’s story is pretty easy. We found success with SEO, made some decent checks with contextual advertising, then negotiated direct deals with affiliate programs that allowed us to leverage a higher payout for playing with PPC.

SEO – I started with Search Engine Optimization 3.5 years ago and its still my #1 focus. Its free but takes a lot of work and time. The whole goal behind SEO of course is to get top free listings in search engines without paying. Without my SEO skills I would be dead in the water. I often say I suck at SEO which mostly means for shoemoney.com I am just really lazy and do not care where it ranks.

PPC – I discovered Pay Per Click about 6 months ago when I set aside $40,000 to play with Adwords, Yahoo Search Marketing, Microsoft Adcenter and Adbrite. I had ZERO prior experience with paid placement in search engines. If you missed my adventure you can check out this post here and the 2nd part here.

Ok thats my thoughts on SEM … As for SEMPO I had always had bad experiences with SEMPO people (being solicited through email and in person from dirt bags using the SEMPO name). I have always refrained from speaking negatively in public about the group simply because I hardly know anything about them. That and I have some friends that I respect who are in SEMPO and rave about it. Anyway Greg points out how their chairman is using his position to push his own products and agenda. I met Dana Todd in Chicago and she seemed to be pretty cool. I wonder what her thoughts are on this.

Anyway you have to read Gregs Post Here. He does not post much but when he does its always worth the read.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

6 thoughts on “Webguerrilla Bitch Slaps SEMPO and DidIT”
  1. Nice post, wheres the best plave for a begginer to learn about PPC, dont think i’ll try it anytime soon but like reading about it a couple weeks/month before i’d start.

  2. Kind of a pointless fight, they both work.

    In the future I can easily see both still working but not in their current form anyway.

    If it makes you money, use it.

    As a small business I’ve spent 6 figures on PPC and made money from it. In my market I’m not sure what kind of investment it would take to get the same return from SEO.

    The irony of it all is that with Google’s “quality score” you’re going to need SEO to use PPC!


  3. Andrew Goodmans book called making money with google adwords is a pretty good starting point.

    Also within Adwords they have training flash videos.

  4. I blogged about this a few days ago (I think 3 people read it lol), but it comes down to the fact that anyone who thinks that SEO or SEM is a better way to make money than the other is just wrong.

    It is like running a liquor store and not selling beer….They both make you money, some people make more money from one or the other, but this whole argument SEM vs SEO is petty and pointless.

  5. That is a great post and he is totally right. And Dand Todd is a great person with tons of knowledge, I have attended her presentations quite a bit. But I did notice that she is almost 100% focused on Paid Search. Being an organic man myself I always give her a hard time about not representing organic. The post by Greg really opened my eyes as to possibly why.

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