Kris Jones coined a new phrase at the affiliate issues panel at SES. It was a pretty heated panel as promised 😉
Tim Daly (Google apologist) took most of the heat. I finally figured out why he hates arbitrage so much. During this session he revealed that his company spent $4,000 in PPC and only made $20 and he blames this on arbitrage. Umm maybe he should hold himself accountable. Unfortunately I have lost a few thousand in 1 day before playing this game but it was my own fault as I was not doing proper analytics. You can’t blame Google when you do something stupid.
Also Tim claims he is the sole reason (due to his diligent reporting) that Google has implemented the quality score changes. A pretty bold statement.
One of the highlights of the panel was when someone from the audience asked a question and as Tim was giving his answer another panelist, Frank Watson, started chanting WRONG WRONG WRONG WRONG it was so fricking hilarious. I hope someone got audio of this panel because more people need to hear it.