The first day of pubcon I handed out a bunch of shirts as I always do at conferences. The only downside to the new compressed shirts is a lot of times people wont wear them because they are so wrinkled. However, some people actual do bust out the iron in there hotel room and show up the next day. One very cool guy named Cesar Serna did just that.

Cesar came up to me the next day and was like “damn man this is wild people think I am you or I work for you or something its crazy!” I told him if he emailed me the details I would post it. I was happy to see he followed up when I checked my email this morning:

From: “Cesar Serna”
Date: November 19, 2006 11:50:21 PM CST
To: ShoeMoney
Subject: Pubcon 2006

Hey Jeremy,

It was great to actually talk to you at Pubcon (I was the one wearing the Shoemoney shirt)…

I got a taste of what its like to be Shoemoney and it was nuts man… Here is a quick list of some of the things that happened to me while wearing your shirt:

  • Got told several times how much I had changed people’s lives. How they listened to all my shows and read my blog everyday!
  • Got asked if I grew my hair out
  • Confused for Dillsmack several times and people wanted to know what secret apps I had written for you.
  • Was asked repeatedly for a free shirt.
  • Got tons of looks and smiles from the ladies (but was this really the power of your shirt?)

The best one of all was hearing “Hey shrew money, shrew money! I take a picture with you!� and there stood a five foot tall asian man camera in hand thinking I was you.

Again thanks for hanging out at Pubcon and I wish you and your loved ones the very best this Holiday Season!


Cesar Serna
Serna Internet Consulting

Rock on Cesar!

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

27 thoughts on “Being ShoeMoney At Pubcon”
  1. Shoe- just wearing your shirt around my town people ask me what the logo is all the time. Its very cool man.

  2. “The best one of all was hearing “Hey shrew money, shrew money! I take a picture with you!â€? and there stood a five foot tall asian man camera in hand thinking I was you.”


  3. That’s hilarious. What a celebrity you are. I’m the somewhat-drunk guy who pretty much embarassed himself by telling you he loves you in the bathroom.

  4. Honestly i think Cesar pimped that shirt like non stop and was very good at doing so. Go Cesar… You the man!

  5. That is hilarious! I love it.. I’m so bummed I couldn’t hangout with all you guys at Pubcon and especially at the Yahoo Party. I got an invite again this year but couldn’t make it. I’m kicking myself after hearing how fun it was.

  6. I kept an eye open for you, as I wanted to meet the legendary “ShoeMoney”. Sorry I missed you, but let me know if you’ll be at SES, as I’d like to buy you a drink or two. 😉

  7. The secret identity of ShoeMoney…. SHREWMONEY – he who finds money in the darkest recesses of the internet.

    Awesome baby…

  8. Hey Shoe,

    Thanks for hanging out at PubCon. I didn’t think I would get a chance to talk to you b/c you would be too busy. But you were totally cool.

    Brian (Cesar’s friend)

    Oh yeah – Cesar spent a freakin hour ironing your shirt in the hotel room. I kept harrassing him about it b/c it was so damned wrinkeled, but he was determined to show his support for Shoemoney. 🙂

  9. Oh Crap! I gave that guy $200 bucks for some “link love” – guess thats not happening! Even worse I missed the t-shirt giveaway! 😉

  10. man.. I can’t wait till the next one I’m definitly hoping I can make it out… I’m gonna do this full time in a few months and shoe you’re the one who pushed me over the edge… I’m now saving for my early retirement from the corp world 🙂 can’t wait!!!

  11. Hey Shoe! I met you at Pubcon as well and you gave me some good advice (I appreciate you spendin the time w/ the little people). You also gave me a shirt! I would have worn it the rest of the week, but I don’t think my employer (who I was there with) would have approved. 🙂

  12. Will the real Slim Shoemoney please stand up, please stand up, please stand up?

    I’m telling you – next PubCon: get people to write “Shoemoney army” as their job title.

  13. I’m wondering how long (or short) Cesar Serna’s hair is for him to be confused with you Shoe. Come on get a pic of Cesar, and post a ‘separated at birth’ entry! 😀

  14. I live for the day when I can give people shirts with my name on, and they’ll be mistaken for me.

    Shoemoney, you are a legend! 🙂

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