As I said yesterday there was rumors of 888.com pulling out of affilaite markets but today they sent out this to affiliates:

Dear Affiliate,

As you may have heard, the United States Congress has passed a law barring US based individuals from sending funds to online gaming sites. The new legislation is expected to come into force shortly.

In light of these considerations, the 888.com group has concluded that it is appropriate to suspend participation by U.S. based customers in our online poker and online casino products. As of today, we will not allow real money registrations of new U.S. based customers.

In light of these changes we urge you to focus your activities as a member of the 888.com Affiliate Program only towards non U.S. based individuals. In the coming days we will offer tools that will enable you to target traffic by country. Any U.S. based individuals referred by you to our Internet sites will not be permitted to open new real money accounts and you will therefore not be able to receive any commissions in relation to such persons. Please note that there are no new restrictions under the new law which prevents you from promoting the 888 brands to non-US players. Please contact us at affiliates@888.com or your account manager for further details.

In recent years the 888.com group has pursued a strategy of building its brand and business in markets outside the U.S. In the month of September approximately 65% of first time depositors (Real New Players) recruited by our affiliates were non-U.S. based.

The 888.com group remains a viable and profitable business and looks forward to pursuing growth opportunities in its international markets with continued vigor. We look forward to continuing working with you to help us grow in these international markets.

Sincerely,

888.com
Affiliate Program

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

15 thoughts on “888.com sending out word for there affiliates”
  1. Right when I was about to get into the poker affilitate business this all had to happen.

    How easy is it to reach out to people from Europe?

  2. I dont think its legally right/safe for US based affiliates to continue running gambling/casino review type sites even if it targets international players (especially if it shows in US SERPS)

    I stopped promoting casino websites 3-4 years ago (moral reasons), but didnt removed any of the websites, now have to go ahead and nuke them all. It sucks to loose couple of grand residual revenue/month but its sure not worth jail time 🙂

  3. Hey Gopi,

    I have a client who is looking to acquire any poker/gambling related sites. If you’d rather sell them instead of just pulling the plug, drop me an email with some details.

  4. The bill stated that nothing can be done to the websites, but it would be inforced towards banks. So the problem doesn’t lie with the company being in the US, but that their customers were from the US who used US banks. So if they continue to be located within the United States, that isn’t going to cause any problems.

  5. Anyone selling poker sites can drop me a line as well. Just keep in mind as you price it that what used to be a couple a grand of recurring revenue will be a lot less once the US user base is weeded out. Best email for this would be verticalcities at hot mail.

  6. […] Shoemoney posts on his popular affiliate and online income oriented blog that 888.com (888 holdings) has now announced that it will be discontinuing affiliate revenues for US referrals: In light of these considerations, the 888.com group has concluded that it is appropriate to suspend participation by U.S. based customers in our online poker and online casino products. As of today, we will not allow real money registrations of new U.S. based customers. […]

  7. I don’t think it’s much of a set back. Target non-US traffic; it’s not that hard. Does it sucks, yes, but what can you do?

  8. I just spoke with tradal.net affiliate network (tradal.net)
    They assure me that they will no change affiliate policy at all. I just got September commission with no problems.

  9. So does Moola.com fall into this category too then?! Where do you draw the line? Moola is not talking about shutting down on their blog at all.

  10. This action is obscene and infringes on our freedom of choice. Doesn’t this break the 5th amendment? Does anybody care enough to do anything about it?

  11. I kind of like the typos…Makes you feel like shoe is a real person and not this uber celebrity…or something

  12. […] There is a downside to this. Some people with large exposure to the poker industry are learning this. Take a page out of investment strategy and diversify those windfall profits — when you get them. […]

  13. Yeah, I don’t think I moved fast enough either. I wonder if this will stick w/ the new Congress. If they figured out how to properly tax then the gov’t could make lots of money and they would never pass these restrictions.

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