Listening to Strikepoint withDaveN and Mikkel they were talking a bit about click fraud and one thing led to another and they talked about saying “don’t click my ad but call me” in your adwords and wondered if 1) it would go through. and 2) How long it would last.
So I did it. The one thing I noticed was that it would not let me use the word click. It also would not take c|ick or c!ick so I had to do “c lick”
So far Adwords reports 2 clicks but I have had 5 calls! Interesting!