Ok I know I have said I dont read books and for the most part that is true. The reason is because I cant keep focused long enough to really comprehend what I am reading very long.
I do not think there is a PRINTED book on PPC advertising that I do not own. I only buy printed books because I keep them in the bathroom… It may sound weird but that is the place I can concentrate the best, if you know what I mean.
I just finished Andrew Goodman’s Winning Results With Google Adwords and wow… this is a fantastic book. I can’t recomend it enough. Most of the PPC books out there are about 25% good content (which is worth it) and 75% is fluff and illustrations. Perhaps some people find the fluff useful but to me I just page past pictures.
Anyway I can’t tell you how much I learned from this book…
You should keep in mind it is somewhat dated and there are a few things that are no longer true but the principals of writing quality ads I thought was awesome info.
I could go on and on about it and tell you that you should buy it but for 15$ can you afford not to =P
I guarantee your competitors have bought it.