At 2006 Boston Pubcon Dave and I ran into Matt Cutts and I told Matt about this great paper I was working on for airoweb about finding the balance of social bookmarking/voting and the search engine algorithm. I basically summarized it for him on the spot because while I would like to write a paper for airweb, as bad as my writing is I do not think it would see the light of day.
Anyway the summary for the paper I had planed to write is basically this :
When Google hit the mainstream for the search engine market they were like a minor league pitcher coming up into the big leagues of baseball that had a pitch that no batter (spammer) could hit. Then after this pitcher (the search engine algorithm) had thrown for a while people started to see his trends and developed theories on how to best hit his pitch.
Although most experts in the field agree Google still has the best algorithm, its age is showing. In my opinion there is only SO much you can do with a algorithmic based search engine. Sure it will work for a while but eventually spammers will see the trends and adjust and adapt to get there mfa (made for ads) websites into the Google index.
So what is the answer ?
When you look at the trends you can see people are turning to social voting sites like Digg, Slashdot, Del.icio.us to get results. Why are these people using these sites for interesting and new news/information ?
A) Social Voting – Very very little spam gets into these websites. The user base is very loyal and most of them feel connected with there “vote” on the site. Therefore you see people get VERY upset when people post spam or spam-like stories.
B) Freshness – Generally it takes days, weeks, or months for search engines to index a non-authority blog or website with great content.
So we talked a bit on that subject… Matt threw out some theories but kept his poker face about what Google was doing…
A few days ago Google introduced Google Coop! This is the next generation in search engine technology. To summarize Google coop uses a cooperative voting system to claim authorities in different areas of search. You can see my profile here
Pretty much I think there has been 2 generations of search engines. First one was the algorithmic based which placed the most emphasis on there formula to determine the value of a site. The 2nd was when they used back links as a form of “voting” for sites. Now I believe social voting is the 3rd generation of search engine.
In my opinion when Google finds the right mixture of algorithm and social voting they will no longer lead the pack of search engines, they will leave them behind.