Search Engine ROI – What is ShoeMoney smoking?? You may ask. Well if you break it down each time a bot spiders your page it costs you money. It may be a small amount but it does cost you money. I did some number crunching on one of my larger websites. Kind of a ROI on the bots if you will. Basically what kind of return hits am I getting for each time my page is spidered ?
Here is the data for this month (April 1-22) so far:
Top 20 Bots Visits:
And here is top traffic referals:
So lets see…
Ask.com nailed me 2,055,170 times and sent me a total of 2210 hits. This means I received 0.00107534 hits from ask.com for every-time they indexed a page on my site.
MSN spidered me A total of 1,189,036 and sent me a total of 8533 hits. MSN Search sent me 0.0071764 hits for each time they spidered a page on my site.
Yahoo spidered (slurped!) me a total of 515,306 times and sent me a total of 73,619 hits. Yahoo sent me 0.14286463 for each time they spidered a page on my site.
Google spidered me 229,117 times and has sent me a total of 178,428 hits. This means google sent me 0.77876369 for each time GoogleBot indexed me.
#1 GoogleBot .78 Search referals per spider.
#2 Yahoo Slurp! .14 Search referals per spider.
#3 MSN .01 Search referals per spider.
#4 Ask.com 0.00 Search referals per spider.
So clearly GoogleBot is giving me the best ROI. I would be curious to see what other large site owners are seeing? I was pretty stunned on the ask.com numbers…