Another year has passed and I have been doing some HEAVY number crunching. I thought I would share something I pay the most attention to but have never really blogged about. A lot of people look at CPM, CPC, CPA, and that is all good but here is what I look at – IPU That is right a SHOEMONEY ORIGINAL ACRONYM! It stands for Income per unique.
So for instance if you have a site that is bringing in 8,000.00 a day and you are getting 65,000.00 uniqes a day that is around 8 cents per uniq user. That is pretty good. I have sites that range 2-9cents per uniq depending on the niche.
If you are not making ATLEAST 2 cents per uniq then you need to look at some alternatives or perhaps you are just not trying to make money with your website. This website- Shoemoney.com gets around 5,000 uniques a day, yet I have ZERO advertising on here. Mainly its because if I want to say shit piss fart I can and not have some advertiser be pissed. Anyway this is one of my sites that I do not want or care to make money from.
IPU is also a really valuable tool I use to evaluate domains for purchase. Many people can tell you what kind of income they are making with AdSense, azoogleads, cj, but that doesn’t mean that you are going to make that much. Niches flux a lot but traffic is traffic and I know that *I* can consistently make a min of 2 cents per uniq and if its a niche that I am familiar with I could say that I know I can make as much as 9 cents per uniq user.
So IPU is a important factor to think about before buying a complete website. People always ask me how I come up with a price for a completed site that is bringing in income. I always tell them it doesnt matter to me what kind of income someone says they are making, SHOW ME UNIQ USERS!