One of my sites has been ranking #2 for 3 MILLION overture term (means there is 3 million or more searches done according to Overture). It also ranked for many 6 figure overture terms and was getting tons of traffic from Google for various phrases. Then I switched from Google AdSense to the Yahoo Publisher Network and magically the site fell off for its incredible Google ranks after only 3 days after the contextual advertising switch. I honestly do not believe that 1 thing had anything to do with the other but it is interesting. Maybe it didn’t suffer a penalty but perhaps it was given a bonus because of the amount of income that was coming in ? Interesting…

I talked to my rep at Google and she assured me that AdSense had nothing to do with Google search…. well whatever.

Here is the interesting part. Although this site (which I would like to keep anonymous) was getting huge amounts of traffic from Google when it fell back in the search engine I noticed ZERO decrease in contextual advertising revenue. Also subscriptions seem to be staying stable. The only thing that fell off in a big way was affiliates. Things like free ipods and free psps which were paying hundreds per day were paying about 1/3 of what they were.

In a way this is good becuase I always wondered how important Google search engine traffic was to my site. Being that the site fell off yet revenue for the most part has stayed stable leaves me feeling pretty secure.

So really the thing I come back to now is just make the site and screw the search engines. They dont love you and they will drop you when they want. It is after all “just business”.

At first I thought I would just switch back to Google but being that YPN is paying over 3x what I was making in Google AdSense I really could care. Also YPN is so much nicer to work with when you have questions or comments. A lot to be said for getting a live person 24/7 who can answer your question.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

19 thoughts on “When Google decides your no longer of value”
  1. Of course YPN will be generating a higher click through rate right now. It is new, and your site visitors have not become familiar with Yahoo’s ad format yet. Once your competition switches over, your revenue will fall back to less than what it was before. I guarantee it.

  2. It will be interesting to see, though, what happens when YPN opens itself to non-US publishers (like myself) and gets out of beta. One would think that the earnings would even out between the two systems if they both end up on the same general number of sites.

  3. Yeap,
    Just got one of my sites completely deindexed (from 60K+ pages in G to zero) three or four days after switching from AdSense to YPN. Funny enough, some of the pages still have AdSense on them because they did not use the same template as the rest of the site, but that did not save them either.
    No other change had happened on the site in question other than ad network change – no IBLs added (by me that is), no significant increase in number of pages (added 3), absolutely no template layout/HTML code change, nothing else I can think of. Just dumped AsSense and put YPN up. I’m going to start alternating G and Y ads just for the fun of it, to see if it changes anything.

  4. I think I can guess what that “3 million Overture term” actually is and when I checked, yea, it’s a monster. Care to comment on how many search engine inbounds you were getting when it was ranking well?

    I.e. I’ve always wondered how “good” that Overture data is and how it relates to actual inbound traffic?

    Posting here since I think this would be of general interest.

  5. “It’s just business” – funny, I just posted my thoughts about that in my blog.

    I would be surprised if any of the SEs would change your ranking just because of the advertising network on your site. That said, if it is ever proven as fact I’m sure the lawsuits would fly thick and fast.

  6. I just discovered today, with your article in mind, that my unique visitors by day went down 50% one day after I added chitika. Approx. 60% of my traffic comes from Google. Strange, isn’t it?

  7. SAME thing happened to me…what a shame. Google, we don’t buy your lies…too many people have fallen off the face of your planet after switching to YPN. Assholes

  8. I’ll try and switch around with YPN, just to see the changes that occurs. I will be sure to record everything. I’m thinking of implementing a script to switch between them. I think thats what shoemoney did too.

    But very intersting stuff.

  9. I am amazed to find these comments. I had a section of my site getting over 1,000 visits/day from Google. Switched about 1/3 of the pages in that directory from Google Adsense to YPN, and the visits dropped to about 20/day. Has anyone tried switching back to see what happens (and how long the recovery takes)? I lost about $2500/month in income when the pages dropped their rankings.

  10. wow … so this is where we are in 2006 … now we have to cloak to make sure we serve google bots adsense!

  11. I”ve experienced the opposite. After adding adsense to my site I found that my previously healthy rankings win Yahoo have dropped in a big way. Go figure.

  12. I have experienced the opposite. After joing Adsense my previously healthy Yahoo rankings have dropped off the planet

  13. I guess I am not alone with the google non sense. For me things are getting worse. They are simply delisting my high traffic sites, without any explanation, or reason, and I REMAIN ON ADSENSE. If they keep this up, they might actually get a lot of people to migrate to YPN, which I am about to do: if I don’t get any traffic from google, why should I give it revenue (which incidentally, I believe it is at least 4x what they pay us, publishers). I do hope they shoot themselves in the foot. They are getting to be like Seinfeld’s soup nazi. They had a good thing going, and are becoming arrogant by the hour, thinking they own the Internet. Funny is that you can still find all types of garbage in google, so their style of censorship is all the more disturbing. And I don’t know if it is my impression, but their search relevance is getting more irrelevant by the hour.

  14. Google are the soup nazis of the internet. They had a good thing going, but are getting so arrogant they own the place. I do hope they start felling the pinch, and their revenue start dropping by leaps and bounds from mistreating small publishers. Plus they are not as relevant as they fancy themselves.

  15. I wonder if this is still happening… I switched to YPN a while ago and didn’t notice any large drop in Google or an increase in Yahoo traffic. You people and your conspiracies!

  16. I find now that they’re both the same in income but Y! has a nice customer service.

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