One thing I find more amazing then making money from websites with contextual advertising is breaking down the market trends and inside mechanics as to why a site increased. Now I am not a person who checks AdSense statistics often but towards the end of last month when I saw a decent 6 figure amount where normally a upper 5 figure amount is I was naturally intrigued. I noticed that 1 huge company was putting up there ads from the hours of 6am to 12pm ONLY but when these ads were showing on my website there was a huge increase in revenue.
I talked to my Prem account rep and they said this was the result of a targeted TOD cpm campaign. After doing some research I found out that TOD is Time Of Day Advertising . Basically this (I will call it huge company) huge company had setup something with AdWords so it only showed there ads at these specified times.
Now there was a reason this company was doing this OBVIOUSLY. They have tons to spend on marketing research. Certainly more then the ShoeMoney Marketing Division!
So I started thinking if this company thinks its worth it to dump hundreds of thousands of dollars for 1 month of advertising between 6am and 12pm for widget product on my website, why don’t I find that same product on amazon.com, use my affiliate link and see what happens for the same hours?
I will find out soon…
In order to comply with all TOS I do not name websites that I advertise on as well as any direct figures from cpc cpm or other specifics that would find me in contempt of a TOS.