2 weeks ago most of you would have said Kanye who? But now you know who Kanye west is. I have known who he is because I am from the hood and listen to rap music but I am guessing the majority of you did not know who he was until he said George Bush hates black people.
This is marketing 101 for those taking notes. Find something you think a lot of people would jump on the bandwagon about then state it publicly. I don’t agree with Kanye West but the marketing is ingenious.