A lot of people have written asking about if I thought the conference in San Jose was worth it and what companies I was impressed with and so fourth. I thought I would break down what is really the guts of the expo. THE FREE STUFF.

BTW you can see all images in HI-RES Here

Google :: Overall 10/10

Google Backpack

Google backpackQuality : 10
Fashion :10
Usability:10
Marketability:10
Comments:The Google backpack was by far the highest quality item I got at the SES expo. It is much more sporter then the current “geek pack” I am sporting around. I have a really small Sony Vaio T150 laptop so this will be perfect to tote that around along with my ipod and some other gadgets that always get me held up in airports….

Google Yo-Yo

Google Yo-YoQuality : 3
Fashion :0
Usability:6
Marketability Rating: 4
Comments:The Google Yo-Yo’s are pretty cheaply made althought they are fun to play with!

Google Hoodie

Google HoodieQuality : 8
Fashion :9
Usability:9
Marketability Rating: 8
Comments:I will definatly be sporting this hoodie on the slopes this winter! Nice Quality!

Google Dance Shirt

Google Dance ShirtQuality : 8
Fashion :7
Usability:9
Marketability Rating: 2
Comments:Hey its a shirt… althought ugly its pretty rare to own one. I doubt many people can read what it says though. Google missed the boat on this one from a marketing standpoint.

Google Black T

Google Black T-ShirtQuality : 10
Fashion :10
Usability:10
Marketability Rating: 10
Comments:NOW WE ARE TALKING black t shirts 4tw (for the win for you lammies). I am always a sucker for a black T

Google Boxer Shorts

Google Boxer ShortsQuality : 10
Fashion :10
Usability:10
Marketability Rating: 0?
Comments:Very nice. I really like boxer shorts and these are high quality. Not very good from a marketing perspective. Of course im sure all the ladies will be checking out my photo gallery of me sporting them so perhaps good marketing after all… or not.

Yahoo :: Overall 4/10

Yahoo Mint Dispenser

Yahoo Mint DispenserQuality : 7
Fashion :0
Usability:10 (until they are gone)
Marketability:2
Comments:WTF Yahoo! ??? A MINT dispenser? I mean seriously. MmMmMm Yahoo! gave me fresh breath then I forgot about them.

Yahoo Sponsored SES Shrit

Yahoo ShritQuality : 9
Fashion :8
Usability:10
Marketability:8
Comments:A solid shirt. Everyone who attended anypart of the confrence got one. They are XL though AND HUGE shirts.

MORE TO COME…..

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

3 thoughts on “Ses Seo Fashion & Marketing Analysis From the SES”
  1. fashion…

    I Googled for something completely different, but found your page…and have to say thanks. nice read….

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