This was the first session I attended at the SES. In San Jose California.

Just incase any of you are n00bs like me and not sure how this conference is setup works there is a panel of experts on the stage who generally 3 are venders or experts in the field then they will have like 1-2 person who is a consumer and can speak from real life experience on the topic. I found this guy to be the “what’s really going on�? guy.

So the first session I took was called “The patent files�?. The first guy broke down the patent that deals with how Google gives weight to sites based on historical data.

Some of the key items he pointed out in the patent:

1) Sites that have been around longer will be scored higher.
2) Permanent outbound links will be given good weight because they were meant to be there.
3) Sites with outbound links that are not permanent will be given a serious penalty because the site is either making errors in linking or spamming links. In either case this patent says these sites will be penalized.
4) Sites that change ip addresses will be completely revalued for weight.

The second guy talked about the patent that delft with duplicate content.

This guy was some math wizard and showed the new sliding scale system that Google implementing that will be used to detect duplicate content. He literally had pages and pages of mathematical formulas breaking this down but the just of it is that there will be a 15bit slide applied to all content on sites considered. The slide basically compares 15 chars at a time so like “the man walked the dog up the hill and he said that it was a nice day so they continued on�? would detect as duplicate content for “the dog up the hill and he said that it was a nice day so they continued on until they arrived at there destination�?

Another guy got up and talked about googles patent for placing ads on rss. This is pretty self explanatory.

The last speaker got up and basically dissed the other 3 by starting off saying that just because a patent is filed or even approved doesn’t mean that any of it will ever happen. He went into further detail to say that these are public filings that Google WANTS people to see and this is what Google would like people to worry about and take into consideration when they design there pages. But it doesn’t mean any of them will ever be put into place.