Since 2003 I have created a couple dozen online properties and services. 5 of them have sold. Some for millions, but none for under $100,000. For each success though there have been several learning experiences.
In 2007 I was approached by a major book company about writing a “playbook” of how we build companies. I barely made it through high school and only have about a dozen college credits so lots of people have asked how I learned to make successful companies.
The book has been ever evolving and everytime I have felt like it was close to being published I realized a lot of it was out of date. Plus I hated how the editors completely butchered my voice.
So instead I decided to make a video series of the chapters. No fluff just straight to the point and completely unedited. So I present to you:
The ShoeMoney Playbook
Our Steps To Build A Successful Online Business
Chapter 1 – Introduction |
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| [hana-flv-player video=”http://content.shoemoney.com/blog/ShoeMoneyPlayBookFinal/1-ShoeMoneyPlayBookINTRO.mp4″ width=”640″ height=”360″ description=”Introduction” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/1.jpg” /] |
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Chapter 2 – How To Build Your Team |
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| [hana-flv-player video=”http://content.shoemoney.com/blog/ShoeMoneyPlayBookFinal/2-ShoeMoneyPlayBookBUILDYOURTEAM.mp4″ width=”640″ height=”360″ description=”Introduction” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/2.jpg” /] |
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Chapter 3 – Conception |
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| [hana-flv-player video=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/3-ShoeMoneyPlayBookCONCEPTION.mp4″ width=”640″ height=”360″ description=”Chapter 3 – Conception” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/3.jpg” /] |
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Chapter 4 – How To Determine Your Goals |
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| [hana-flv-player video=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/4-ShoeMoneyPlayBookKNOWYOURGOALS.mp4″ width=”640″ height=”360″ description=”Chapter 4 – How To Determine Your Goals” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/4.jpg” /] |
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Chapter 5 – Building Your Site/Service |
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| [hana-flv-player video=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/5-ShoeMoneyPlayBookBUILDYOURPROJECT.mp4″ width=”640″ height=”360″ description=”Chapter 5 – Building Your Site/Service” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/5.jpg” /] |
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Chapter 6 – Launch and market |
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| [hana-flv-player video=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/6-ShoeMoneyPlayBookLAUNCHANDMARKET.mp4″ width=”640″ height=”360″ description=”Chapter 6 – Launch and market” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/6.jpg” /] |
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Chapter 7 – Monetize and Manage |
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| [hana-flv-player video=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/7-ShoeMoneyPlayBookMONETIZEANDMANAGE.mp4″ width=”640″ height=”360″ description=”Chapter 7 – Monetize and Manage” player=”4″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” splashimage=”http://content.shoemoney.com.s3.amazonaws.com/blog/ShoeMoneyPlayBookFinal/7.jpg” /] |
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