Most entrepreneurs focus on their product or service. They don’t know how to scale, when to scale, or anything about marketing. When a new business first starts, solopreneurs quickly get an accountant and an attorney, which is smart. But there is a lot more to it than creating a product, a business plan, and getting funding. It doesn’t stop there, even …
If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as …
In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat. Their motivations would be extremely ambiguous. And their actions …
You can do a thousand and one things to make money. Most of the time, people just don’t know how to start out. They’ll just “come up with an idea” and run with it. And they have no clue if their business idea will actually work. Of course, there is always some uncertainty when starting a new business. This is …
In one of my recent posts on Shoemoney, I wrote about the importance of creating multiple income streams for your online business. I gave a short example of how you can diversify your income streams. With today’s post, I wanted to elaborate and give readers a much clearer view of how bloggers make money and what they do to “get …
There are a ton of marketing tools out there. Everything from apps to software and they all do many different things. The unfortunate truth is that marketing teams are always on a budget. So how do you go about getting the most bang for your buck? The answer is marketing automation. It’s a powerful part of any marketing strategy with …
If you’re new to trying to make money online, then you probably don’t know what I’m about to tell you. Because it’s not something other entrepreneurs mention casually. It’s not really a secret. Most people just assume that the new guys will figure it out eventually. But a lot of people don’t figure it out or don’t figure it out …
Marketing can be a tough nut to crack. Fifteen years ago, digital marketing took over the world. Now, there are almost as many agencies as there are clients. The funny part is that many of them are successful. Once you master digital marketing and you stay on top of updates and changes in the game, you’re pretty much set. These …
Before 2007, cloud servers for businesses and consumers just didn’t exist. Yeah, we had accessible servers all over the world, but the way we do cloud computing wasn’t a thing. In just three years, the number of cloud providers went from nothing to 550,000. We entered the age of cloud computing full tilt. But now that cloud computing is ubiquitous …
It’s the eternal struggle with working from home. You could call the dentist, watch the show you’ve been meaning to watch, clean the bathroom. Even the most mundane things can seem more interesting than another article about search engine optimization. But there’s no excuse to slack off at making money as a freelancer. There’s plenty of work to be done. …
Did you know that more than 1/3 of all Americans drink coffee. And they spend more money on coffee each year than they do on investments. I personally could take a lesson from that last stat. Imagine how much money you might have if you put your coffee money into investments each year. Suffice it to say, coffee is a …
We’re in a dark and dank dungeon. It smells of sweat, drying milk, and ozone. A server ticks and hums one room over — did you hear something rustling in there? You get a call from “upstairs.” Before they have a chance to tell you what’s going on, you say, “have you tried turning it off and on again?” This …
Text is a big deal. Your content, as I talked in length about the last time I posted here, is huge for your company. It can make or break a business, especially an online business. But there are other factors to take into account as well. Visuals are a part of your content and will catch the eye much faster …
We all know that content is important. But just how important is it? I mean, really, it can’t be that big of a deal. Right? Wrong. One of my clients recently ran an experiment on their website. They went from posting occasionally on their blog to posting as much as 20 posts per week. They ran this experiment for two …
There are more than 23,000 vacation rental companies in the United States. Because of crowd sharing sites like Airbnb and VRBO, the market is becoming extremely saturated. Small towns and cities are cracking down on crowd shared rental houses and imposing silly regulations. And if you aren’t careful, you could wind up on the bad side of your local city …
