We see self-help being made fun of all the time in film and TV. But we all desire betterment and improvement. Perhaps the reason self-help is such comedy gold is because we all recognize how stinking hard it is to pull ourselves up by our bootstraps. We often feel trapped by our own habits. We feel weak compared to our …

Predictive analytics is a broad field. Almost any industry could take advantage of predictive analytics. In fact, Lenovo once reduced warranty costs by 10-15 percent by using predictive analytics to better understand claims. Marketing can be an extremely inefficient field. You might be constantly worried that you’re sinking thousands of dollars into a leaky cauldron. Instead of worrying whether you’re …

Once upon a time, I had a crappy job, with crappy pay and no benefits. I worked third shift. I worked holidays. My life was miserable. Isn’t it funny how times have changed? I’ve made a lot of moves with my career. I’ve learned more about money in the last three years than I had in the 33 years prior. …

“You’ve got mail!” said my parents’ brand new Macintosh Performa as I turned it on for the first time. Six-year-old me had no idea what e-mail was and I ran down to the mailbox to check. Nothing. It wasn’t till a few years later that I’d learn what e-mail was and that it was full of the fake meat SPAM …

Netflix has over 137 million subscribers. There are 15 million viewers on Twitch watching people play video games on daily basis. This isn’t counting YouTube, Microsoft’s streaming service, Hulu, or the new DC Universe. Podcasting has taken over and there are just as many podcasts on iTunes and Spotify and there are songs. To top it all off, Disney is …

Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts. Ad revenue has gone from less than $70 …

In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite. Every brand can utilize influencers. Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag. But in the world of the internet and online marketing, things aren’t always what …

Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your kids are likely on their tenth match of the night. It’s so successful Samsung is including free Vbucks with the purchase of new phones. The Fortnite craze isn’t just in the US. It’s a global phenomenon. As a marketer or …

Have you ever heard CEOs or managers tell people to smile? Believe it or not, there is a legitimate reason for the request. People prefer to shop at places where employees appear to be happy and are always smiling. You can view multiple studies that prove this both here and here. The problem lies within your employees and yourself. You …

Many people want to work for themselves and be entrepreneurs. I’ve written before on how to build businesses, on how to run them, and the mindset required to be successful. However, there are some people who simply aren’t cut out for this game. This is why half of all businesses fail within the first five years. It doesn’t always matter …