Author authority sounds redundant. It’s not. Authors can garner authority in various ways. On Google, this simply means tagging yourself as an author using the rel=”author” tag. At least that’s what it used to be in the early days. You would get a picture next to your link and a byline. Around 2013, this began to disappear. Google eventually quit …
It seems like every few weeks, Google is tweaking their search engine just a little bit. And ever since Matt Cutts cut himself out of the Google-sphere, Moz and other companies must stab in the dark and hope they get their guesses right. In essence, it’s been quite rare that Google actually announces a major algorithm update since the Matt …
In my inaugural post on Shoemoney, I discussed SEO and why you need it for your small business. Brick and mortar shops need SEO, sure, but more than anything they need to think about what kind of SEO they need. It’s just three letters but it’s a broad term, with dozens of different strategies and methods to get the best …
Something I often hear from small business owners is, “Does SEO really matter for my blog? I mean, it’s just a blog, right?” The answer is: Yes. It matters quite a bit. On the off chance you’re the only show in town, it might not mean quite as much. But it still matters. Half of all businesses will fail in …
Recently, during my conversations with people online, it’s been more and more common to stop and say “Google break!” We only resume once we’ve filled our conversational knowledge gaps. It’s really not surprising, then, that the two top activities online are search and e-mail. Facebook is losing out majorly on popularity. And the rest of the things you can do …
Fire up your dial-up because we're going back to the '90s! Let's revisit a time when CompuServe, AOL, NetScape, and Geocities ruled the web.
