Companies that exist to improve other company’s search engine visibility rake in a collective 80 billion dollars in revenue annually. That doesn’t come as surprise to us given the unmistakable importance of outstanding SEO content strategy. SEO (search engine optimization) is the practice of tailoring content to play well with search engines in hopes that content will rise to the …
When it comes to looking up information on something people want, about 75% of internet users never go past the first page of a search engine like Google or Bing. That’s not an insignificant statistic. The first page of any search engine is the best place to catch your customer’s attention, so using SEO (Search Engine Optimization) or SEM (Search …
Trying to wrap your head around search engine optimization (SEO) can be challenging at the best of times. Your main keyword might seem obvious enough — if you’re in the business of selling home insurance, you’d probably love nothing more than to rank first for “home insurance” on Google — but where do you go from there? What can you …
