Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend …
Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes. Local search is now as integral to our lives as toilet paper. We …
The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online. We’re not machines. And while largely, we follow specific patterns, it’s still hard …
As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website. You won’t have any drops in ranking you intentionally created. And you’ll be able to …
If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as …
In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat. Their motivations would be extremely ambiguous. And their actions …
Prior to 2016, I had no clue what SEO was. I used the internet oblivious to the fact Google meddled in our search results. Honestly, if you’d asked me in 2015 how Google worked, I’d probably say “magic.” I type in a question and out comes an answer. Who cares, right? Since then, I’ve become a wise SEO wizard. But …
Humans will do anything to look smart and competent. Comedians like Jimmy Kimmel feed off of this propensity for hubris. And then we all benefit from it. Try it for yourself sometime. Go up to a random stranger and ask, “Do you think Bill Clinton gets enough credit for ending the Korean War?” (HINT: He wasn’t old enough to be …
Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve and service their customers. If …
Have you ever read the perfect love story? They’re not that hard to find and most of the classics are full of cliches and when you think about it, the stories really aren’t all that great. You know what I want to read? The perfect marketing story. Yeah, I’d like to see Nicholas Sparks try to write that kind of …
