“My dear, SEO is alive an well. But it’s changing as we speak,” replied the mirror. And the mirror would be correct. SEO is a constantly moving target. Some who don’t understand the “science” would go so far as to say it’s snake oil. But SEO is alive and well…if we can keep ahead of Google. We’re spending $65 billion …
I’m a ghostwriter. I’ve written hundreds of articles and gotten zero credit (but enough money to make it worth it). So you won’t see all of my work publicly listed (although you’ve probably read my work and not known it). It’s not for every writer. Some writers would prefer a byline with every piece. And there’s nothing wrong with that. …
Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend …
Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes. Local search is now as integral to our lives as toilet paper. We …
The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online. We’re not machines. And while largely, we follow specific patterns, it’s still hard …
As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website. You won’t have any drops in ranking you intentionally created. And you’ll be able to …
If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as …
In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat. Their motivations would be extremely ambiguous. And their actions …
Prior to 2016, I had no clue what SEO was. I used the internet oblivious to the fact Google meddled in our search results. Honestly, if you’d asked me in 2015 how Google worked, I’d probably say “magic.” I type in a question and out comes an answer. Who cares, right? Since then, I’ve become a wise SEO wizard. But …
