Category: SEO

You're dumping money into PPC ads, but your conversions aren't changing. You should probably read this guide so you stop doing it wrong.

You're busy and marketing is hard. But without it, you won't have customers. So, you'll be less busy. And broke. Here's why you need SEO and how to do it.

Earlier this week I talked about how SEO conferences could effect your marriage. Now I wanted to talk about how to discreetly hook up.

Going viral is the white whale of SEO, and it's time to stop wasting your time. Here's why it's a total myth (and what you should focus on instead).

When the original search quality rating guidelines came out, SEOs gobbled them up, scrutinizing over every detail, analyzing the example sites (the good, the bad and the ugly). Every little bit of information that could be gleamed from that document was hashed out on private forums, in instant messages and mulled over at the bars at conferences. Well, a brand new version …

Panda and Penguin took its toll on website owners this year.  Whether they caused their own issues, or if their ignorance in hiring a bad SEO company caused the issues, there were definitely a lot of sites who got hit pretty hard with Google’s big ban hammer.  But the one thing that became quickly apparent when webmasters started bitching and …

I noticed Barry Schwatz bragging about how a Googler lives 2 minutes away from him – I suppose for a geeky webmaster that is cause to celebrate, especially if you or a client could exploit that acquaintance when things go sideways. How random, I met a guy tonight who works at Google and is also a member in the same small …