It’s easy to get deep into a project and not step back to look at the whole picture. You think what you’re making is excellent. The people standing behind you are laughing their asses off. It’s all about perspective. If you’re going to create something that appeals to everybody, you need to look at your project from multiple perspectives. Before …
For an insane moment, I thought maybe I’d crossed over into a weird alternate reality. Maybe these people weren’t actually marketers but a sadistic club of psychopaths leading us to the slaughter. Ironically, it would have been a financial slaughter for my wife and me if we’d been a little more naive. I considered it a win for my pocketbook …
People intend to find something when they search. That seems like common sense, but for some reason, we don’t always use common sense when creating SEO strategies. Novice marketers tend to think more about their brand and its features than how it will solve someone’s problems. But that’s exactly what a product is there for. If it couldn’t solve a …
“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be that machines will do the work that makes life possible and that human beings will do all the other things that make life pleasant and worthwhile ” -Issac Asimov I’m obsessed with the idea of AI world domination. And not …
Before 2007, cloud servers for businesses and consumers just didn’t exist. Yeah, we had accessible servers all over the world, but the way we do cloud computing wasn’t a thing. In just three years, the number of cloud providers went from nothing to 550,000. We entered the age of cloud computing full tilt. But now that cloud computing is ubiquitous …
We’re in a dark and dank dungeon. It smells of sweat, drying milk, and ozone. A server ticks and hums one room over — did you hear something rustling in there? You get a call from “upstairs.” Before they have a chance to tell you what’s going on, you say, “have you tried turning it off and on again?” This …
A little while ago a friend told me about an arbitraging platform that was, “too good to be true. Just put money in and watch it grow”. He put $60,000 dollars into the platform and in only 2 months it was now worth $100,000 dollars. I called bullshit and threw out everything at him but he said he could withdraw at …
You’re sitting your cubicle staring at a blinking cursor. It dances there mocking you. You’re supposed to be typing up that yearly report for the boss. But you’d rather be out in the mountains or on a lake somewhere fishing. Someone comes and taps on your shoulder. It’s the FedEx guy with a large envelope. You rip it open and …
Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve and service their customers. If …
