What if you could appeal to 70% of your niche? Would you invest money in something like that? Who would pass up an opportunity like that? But there are plenty of marketers and businesses out there who invest very little in their video marketing. 70% of business use video to make purchase decisions. That’s a statistic nobody should ignore. But …
Let me guess. You’re one of the 78% who are dissatisfied with their conversion rates? You feel like you’re shouting into the void. Your landing pages are getting some traffic, but you’re seeing no results. I’m sorry, that must suck. But you know there are answers. They’re right under your nose. Here are some marketing strategies that will boost your …
When it comes to internet marketing and building strategies that work, so people are so good at it, that they actually become part of the marketing and branding in itself. For example, if you wanted to learn about the skyscraper method for creating content and backlinks, you would likely already know of Brian Dean and look up his information when …
The entrepreneurial world has been a boys club for a long time. Recently that trend has been changing. The number of woman-owned businesses increased by 45% from 2007 to 2016. They represent over $1.6 trillion dollars in revenue. Are you looking to start your own business? These women will inspire you to push forward and kick ass. Let’s get inspired. …
Imagine it’s the year 2000. You’re a freelance writer and you work for every major corporation on the block. A time machine (a TARDIS for you nerds out there), appears in your home office and out steps me. Before you grab your Louisville Slugger, I hand you a special device that both acts as a cell phone and a high-powered …
It’s easy to get deep into a project and not step back to look at the whole picture. You think what you’re making is excellent. The people standing behind you are laughing their asses off. It’s all about perspective. If you’re going to create something that appeals to everybody, you need to look at your project from multiple perspectives. Before …
For an insane moment, I thought maybe I’d crossed over into a weird alternate reality. Maybe these people weren’t actually marketers but a sadistic club of psychopaths leading us to the slaughter. Ironically, it would have been a financial slaughter for my wife and me if we’d been a little more naive. I considered it a win for my pocketbook …
People intend to find something when they search. That seems like common sense, but for some reason, we don’t always use common sense when creating SEO strategies. Novice marketers tend to think more about their brand and its features than how it will solve someone’s problems. But that’s exactly what a product is there for. If it couldn’t solve a …
“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be that machines will do the work that makes life possible and that human beings will do all the other things that make life pleasant and worthwhile ” -Issac Asimov I’m obsessed with the idea of AI world domination. And not …
