Many people want to work for themselves and be entrepreneurs. I’ve written before on how to build businesses, on how to run them, and the mindset required to be successful. However, there are some people who simply aren’t cut out for this game. This is why half of all businesses fail within the first five years. It doesn’t always matter …
The world of SEO is a strange and complicated world. Once you take the red pill, you find that the rabbit hole is much deeper than you ever imagined. Local SEO is much different from social media promotion. On page and off page are completely different worlds. What about doing SEO, promotion, and marketing for your ecommerce store? Do all of …
Being an entrepreneur boils down to two things. Being prepared Rolling with the punches And what I mean by this is you can’t be prepared for everything. However, you can be prepared for most things. When something unexpected happens, you need to be able to pivot and change your path or overcorrect to get your company back on the right …
Has a product or service ever hit the market and the first thing you thought was, “I totally could have made that!” And you know what? You’re right. You could have. But you didn’t, did you? Someone else beat you to the punch. They come up with a business idea, they came up with a prototype, and then they followed …
Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean, exactly? Here are some examples. Amazon We …
In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great. And the reason it sounds like a dream is because it usually is. …
Most entrepreneurs focus on their product or service. They don’t know how to scale, when to scale, or anything about marketing. When a new business first starts, solopreneurs quickly get an accountant and an attorney, which is smart. But there is a lot more to it than creating a product, a business plan, and getting funding. It doesn’t stop there, even …
If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as …
In one of my recent posts on Shoemoney, I wrote about the importance of creating multiple income streams for your online business. I gave a short example of how you can diversify your income streams. With today’s post, I wanted to elaborate and give readers a much clearer view of how bloggers make money and what they do to “get …
There are a ton of marketing tools out there. Everything from apps to software and they all do many different things. The unfortunate truth is that marketing teams are always on a budget. So how do you go about getting the most bang for your buck? The answer is marketing automation. It’s a powerful part of any marketing strategy with …
