Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your kids are likely on their tenth match of the night. It’s so successful Samsung is including free Vbucks with the purchase of new phones. The Fortnite craze isn’t just in the US. It’s a global phenomenon. As a marketer or …
Reboots are nothing new. Studios have been doing it for decades. Recently, CBS announced that they were going to reboot The 4400. The CW just rebooted Charmed. This doesn’t even count reimaginings and continuations. Buffy the Vampire Slayer is getting a new continuation series. The Chilling Adventures of Sabrina is a reimagining of sorts. Some people love these concepts and …
Have you ever heard CEOs or managers tell people to smile? Believe it or not, there is a legitimate reason for the request. People prefer to shop at places where employees appear to be happy and are always smiling. You can view multiple studies that prove this both here and here. The problem lies within your employees and yourself. You …
Many people want to work for themselves and be entrepreneurs. I’ve written before on how to build businesses, on how to run them, and the mindset required to be successful. However, there are some people who simply aren’t cut out for this game. This is why half of all businesses fail within the first five years. It doesn’t always matter …
The world of SEO is a strange and complicated world. Once you take the red pill, you find that the rabbit hole is much deeper than you ever imagined. Local SEO is much different from social media promotion. On page and off page are completely different worlds. What about doing SEO, promotion, and marketing for your ecommerce store? Do all of …
Being an entrepreneur boils down to two things. Being prepared Rolling with the punches And what I mean by this is you can’t be prepared for everything. However, you can be prepared for most things. When something unexpected happens, you need to be able to pivot and change your path or overcorrect to get your company back on the right …
Has a product or service ever hit the market and the first thing you thought was, “I totally could have made that!” And you know what? You’re right. You could have. But you didn’t, did you? Someone else beat you to the punch. They come up with a business idea, they came up with a prototype, and then they followed …
Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean, exactly? Here are some examples. Amazon We …
In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great. And the reason it sounds like a dream is because it usually is. …
Most entrepreneurs focus on their product or service. They don’t know how to scale, when to scale, or anything about marketing. When a new business first starts, solopreneurs quickly get an accountant and an attorney, which is smart. But there is a lot more to it than creating a product, a business plan, and getting funding. It doesn’t stop there, even …
