Have you seen Minority Report? If not, I’m about to spoil something for you. From Stephen Spielberg’s perspective seventeen years ago, the future would include targeted advertising. But this targeted advertising meant that as you walked down the street, ads on billboards or signs would change according to who was walking or driving near them. In essence, they had a …
Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely …
LinkedIn kind of gets left behind when we talk about social media marketing. It’s that platform most people outside the business and marketing world use when they need a new job. It’s not like Facebook or Twitter where your local business owner might be. But it’s still a great place for video marketing. That’s especially considering the fact LinkedIn members …
We though Google would turn into a silent box of mysteries after Matt Cutts left for government work. And for a while it was. But lately, every once in a while, Google and their employees will drop hints. It’s almost as if Cutts is doing astral projections and manipulating Google’s SearchLiaison department. And just yesterday, Monday June 3rd, Google announced …
Felix Arvid Ulf Kjellberg AKA PewDiePie was the most subscribed to YouTuber in the world. He’s now third. And he’s rich. His estimated monthly earnings range anywhere between $77 thousand a month to $1.2 million. That number isn’t exact because we don’t know what his contract is with YouTube, what he earns from promotions, or exactly how much each ad …
It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that …
The most popular method for determining a marketing budget is percentage of sales. And if you’re just starting a business, you could end up spending up to 50% of your sales income on marketing. Even if you’re spending the average of 10%, you’re going to spend a bit. Why couldn’t you just do it all yourself and save money? Sometimes …
Maybe you took an art class in college. You might have learned about the rule of thirds in photography class. But neither of these things makes you an expert in design. Today we’re going to look at a few examples that prove some people shouldn’t do their own design work. 1. Just Needed to Buy a Compass Some people are …
You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, …
You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just …
