I was first introduced into the short-term loan industry about 4 years ago when I was hired as a consultant to a company out of Las Vegas.
I improved their conversion by 17%. Yes, I’m good like that. For that I got to know the interworks of the internals.
Since they were the advertiser (product owner), I got to know a lot about the affiliate industry for short-term loans. I had never promoted this niche as an affiliate so I was very curious where the affiliates came from and how they promoted the offers.
All of this was fascinating. After all – affiliates had to use some creative & “out of the box” methods to drive leads for a commission because many advertising platforms do not allow the vertical of short-term loans.
The one thing that I learned quickly is that all the top affiliates went through an affiliate network called Leads Market.
When I first heard of it I assumed it was just a place that bought and sold leads because of the name.
But it’s a true direct advertiser that specializes in the short-term industry.
So I followed the path and got to know the folks over at Leads Market. I was pretty blown away at how awesome their affiliate managers were and how they treated affiliates.
Like I said you have to be very creative in the industry. Most people would give up quick but their affiliate managers work hard and close with their affiliates. Not only giving tips to seasoned veterans but even to complete newbies. While most affiliate networks focus on the 1%, Leads Market gives newbies the blueprint to be successful and keeps in contact with them as much as they do the top earners. This is very rare in the affiliate industry.
I recently sat down with the Leads Market’s CEO, Morgan Gethers, (who is a great guy) and got to ask him some questions:
Since when is the LeadsMarket.com platform active and what industry is LeadsMarket focused on?
Morgan: We’ve been around since 2011. Currently, our focus has been on leads for financial based products such as payday, installment, auto, and small business loans.
How has the company’s service offer evolved in the last years?
Morgan: We started with payday, then we moved into installments and later we moved into personal loans. Recently, we also are active in auto and small business loans. To conclude, we’ve continued to really building out one product at a time and scaling it to our affiliates to make sure that they’re able to offer more products to their customer base as well.
Who are the key heads behind LeadsMarket.com and what is their background?
Morgan: The company was founded by our board members: Max, Michael and Frank. We also have many other key employees throughout our organization such as the Head of our Affiliate Department, Joe, the Head of our Lending Department, Anet, as well as our Operations Director, Sven. There are many others who really helped make sure we continue to grow the company in a manner that many other companies would be envious of.
What type of affiliates are joining the LeadsMarket.com network?
Morgan: We have affiliates with us who specialize in SEO, PPC, mobile, email and calls. Depending on the type of traffic we receive, we have different ways to monetize it while also making sure that this traffic is monetized in the best way possible.
How do LeadsMarket affiliates get paid and in what frequency payouts are conducted?
Morgan: We pay affiliates in any desired manner, either via check, ACH, Webmoney, PayPal, wire, and more. For revenues over one hundred dollars, payouts are generally distributed weekly. This means most of our affiliates get their cash flows in a fast and efficient manner, which allows for faster and further growth in their business.
How does LeadsMarket support its affiliates to increase revenues and what type of reporting LeadsMarket is offering?
Morgan: Great question. LeadsMarket does a few different things.
Firstly, we supply our affiliates with helpful materials to improve their PPC, SEO, and overall marketing strategies.
Thirdly, we have reporting that allows affiliates to break down EPL (earnings per lead) from wherever they’re trying to target and that allows them to see what kind of consumers they’re sending through, per ad, for example, and per sub IDs. So that they can always figure out the best ways to improve their profitable traffic while decreasing their less profitable traffic.
What makes LeadsMarket.com the dominant affiliate network for loan products?
Morgan: As a lead generation business we’ve grown very quickly throughout the years and now we do over two hundred thousand leads a day. And we do that through a few different methods.
First, our EPLs are by far the highest as we consistently go 20 and 30 percent higher than our next largest competitor which is why we have so much traffic.
Second, we pay out 90 percent of the revenue to the affiliate. So we make sure that the affiliate is completely and fully compensated. If they don’t have the capability, we can even help them put exit pages on their traffic, help them monetize their data, and we also don’t charge the affiliate any fees.
How is LeadsMarket able to offer the highest EPL in the industry?
Morgan: Obviously, we have an incredibly large lender network over one hundred fifty lenders in our system and that allows us to have the most coverage possible. Moreover, being an affiliate with us also means you get the advantages of all of our own internal traffic we do as we spend millions on radio and TV. That always assists both the lenders and the affiliates. On top of that there is our technology, our proprietary system, which is truly one of a kind. It is not only self-learning but it’s something that we’ve really never seen in our space before and that also helped us go even further than our competition.
What is the advantage for an affiliate to work with LeadsMarket rather directly selling leads to an online lender?
Morgan: There are two major reasons for working with LeadsMarket versus directly selling leads to an online lender.
First, building a large lender network like ours (100+) requires heavy resources, possibly twenty to thirty people to build the infrastructure and lender pool. From an affiliate’s perspective, the overhead expense combined with only making the 10 percent that our company takes is going to cost you a heck of a lot more than that 90 percent that you would be gaining.
Secondly, when you work with us because we are so large we’re going to be able to get looser filters and higher payouts from the lender than a single affiliate is ever going to be able to get.
How to reach out to LeadsMarket.com affiliates managers?
Morgan: If you come to our website you can sign up and an affiliate manager will reach out to you directly. You may contact us through LinkedIn, email and phone. We’re also extremely active at tradeshows, serving as top sponsors for several national conferences. We are very viewable for our affiliates.
If you are already an affiliate in the short term loan space but want to go to the source then you better sign up for Leads Market.
But if you are a newbie and want to learn about the space I highly encourage you to check it out!