If you are looking for the next “brand new-shiny object” traffic strategy, no need to read further. This post is about an average small business owner, Peggy Mace, in a competitive market, going back to basics and turning the information in her head into over 100,000 organic search impressions in Google alone; without spending a dime.

Follow The Money! This seems to be the battle cry of every cop, FBI agent, and spy in every movie and tv show. Follow The Money!

When it comes to driving lots of high quality traffic online without a big budget (or any budget at all) It makes sense to look to the money industries. The industries which have historically been the most competitive in search. Of course I am referring to the insurance industry. If you want to know what really works. Follow the Money. Follow the Insurance Industry.

Several years ago I came across one of the easiest and most brilliantly simple strategies to make a few extra bucks. It was called Yahoo Answers, and if you could get chosen as the best answer, you would see your post rank in search engines. My friend would answer a handful of questions around getting rid of acne in Yahoo Answers, with well articulated answers, and a link to a parked domain with acne ads. He made about $50 a week for several years off about 20 minutes a day for one week. Not a bad Return on Investment.

Clarity.fm, a great service for getting paid for your time and expertise, built in a Q&A site so that users can demonstrate their subject matter expertise, and monetize that knowledge with the Clarity.fm  platform.

Success online is all about community. All about authentic engagement. As counter-intuitive as it seems, deep, authentic engagement really does scale in an online environment. Especially within a community.

How could one on one conversations translate into scalable authority? Community is the answer. Every person on the internet is part of small overlapping social communities. Be it your friends from college, your coworkers, your neighbors, or people with similar interests. In fact, every blog discussion, every forum thread, and every Facebook post could be their own micro community of complete strangers coming together around a central theme, topic or interest.

All you need is one member of a community to authentically engage with, to create a ripple effect that spreads like wildfire.

Furthermore, once you commit an authentic, engaged contribution to a discussion, be it in a blog comment, on a forum, in a Linkedin group, or a Q&A site, you have a timeless contribution that countless people will be exposed to over the course of time. Your one time, seemingly un-scalable effort, leaves a lasting impression. In fact, this is one of the reasons I find the time to write for Shoemoney, my own blog, and other major publications. Content is Forever!

Every once is a while a brilliant website emerges that finds a way to make your content spread even further.

A way to reward contributing. InsuranceLibrary.com is one such website. They realized that Google is heavily promoting authorship to determine who is a subject matter expert on a topic, so they built into their Q&A site Google authorship markup for the licensed agents that answer questions. This basically means that when you contribute a meaningful answer to a consumers question, not only will that page potentially rank in search engines, but it will show your picture next to it, and hopefully help you grow your expertise in scale well beyond the capabilities within one single website. We don’t know how authorship will contribute to the future of search engine algorithms, but Google has made it clear that they want to surface content from subject matter experts. When agents contribute to insurance library and get attribution for it, they are not only building their reputation with their community but also with search engines.

As you can see in the screen shot above, Peggy Mace, who sells life insurance, discovered that this Google authorship idea is actually much more valuable than anyone realized. In her webmaster tools, it reported 99,954 impressions in search results, and 6,190 clicks in only one month. That is absolutely incredible. Simply taking the time to give high quality answers to insurance consumers questions, she has managed to reach a ridiculous amount of people.

 I think we can all agree that establishing your expertise and authority on a topic is a sure fire way to the top.

Dan Kennedy always says, “It’s no coincidence that the word Author is in the word Authority.” Authoring content is the best way to become an authority. Robert Cialdini in his brilliant book about the psychology of persuasion explains that we are hard wired to trust authority figures to the point where we would do things we otherwise wouldn’t if someone we perceived to be an authority figure directed us to. In fact, he cites a Yale study where regular average people seemingly tortured innocent people just because a fellow in a lab coat told them to give them a massive jolt of electricity for getting a question wrong. ( the tortured folks were actually actors, but the regular people torturing them had no idea.)We would even blindly follow someone in a suit and tie across a busy intersection, against the light, just because we assume a fellow in a suit and tie probably wouldn’t cross the street if it was dangerous.

The simple truth is that there is so much information overload that we are forced to use shortcuts to help navigate our daily lives. Most of this happens subconsciously, but we make all sorts of leaps in our minds based on previous experiences and preconceived notions. 85% of the time this serves us really well. Some people however use this knowledge to manipulate folks like us. If you really want to master the psychology of marketing, you must check out Shoemoney’s Weapons of Marketing.

The internet is starting to mature. What was once the wild wild west is slowly turning into sustainable strategies.

Chasing the next great traffic strategy was necessary when the old strategies barely worked, or stopped working. However, some strategies are timeless and have proven sustainable for 20 years of commercial internet usage, and will likely stick around for another 100+ years. Amongst those is creating content. Especially content that solves an immediate informational pain point of the very prospect you are trying to reach. Content marketing is here to stay. The bar is starting to rise, but the sooner you commit to contributing to online discussions, Q&A sites, forums, blog comments, etc… and realize that what seems likely not to scale, can actually drive success beyond what you can possibly imagine.

Forget about SEO and building links. Focus on building these authentic micro engagements and you will see massive success.

This one insurance agent, turned her knowledge in her head into reaching 100,000 people, and all it took was a willingness to invest in sharing what she knew with others with a community committed to helping its users reach the broadest audience possible with their content.

You can continue to chase the next big “grass-is-greener” traffic strategy, or you can become old and lame like me and stick to what works time and time again.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

27 thoughts on “What Would You Do For 100,000 Organic Impressions and Over 6,000 Clicks Every Month?”
  1. Dude, you don’t even want to know what I would do for that many clicks! ahaha probably illegal in several states!

    1. It’s only illegal in the state of denial 🙂 I am not denying that it takes work, but boat loads of quality traffic is readily available if you follow through.

      After all, traffic is only a click away!

  2. This is every business’ dream. To get organic results and not have to pay for it.

    1. There is a deep insight in your comment. It seems like the battle between google and webmasters is…

      Google wants you to depend less on SEO and more on PPC.
      Webmasters want to depend less on PPC and more on SEO.

      I hear this all the time from clients. Many of them only invest in SEO because they think they stop spending on PPC.

      In truth though, they both perform even better together, so that fantasy rarely materializes.

      After all, if your ppc ads are profitable, why would you stop them?

    1. He is true trailblazer. Do you have a favorite book of his? My vote is on the Ultimate Sales Letter.

  3. Clarity.fm has been a huge help to me getting advice from pros! Love it! Pay for the minute is the way to go. I only pay for the time I use.

  4. What a fresh take on things. I learned a lot from this post. Please keep them coming!

  5. Hi David!
    My SEO specialist friend told me not long ago, “SEO is dead”. Got really shocked at first why she came up with those words.

    After reading bunch of articles similar to this nice one you have in here, felt 80% agree with her. Seems like content now is becoming more predominant than before. That’s one good news for me though.

    Just what I needed to learn…:)


    By the way, saw this post at kingged.com

    1. As long as search algorithms exist, SEO will not die. That being said, there is a massive shift in perspective and what was once considered part of SEO, has now swallowed SEO and become greater.

      Link Building is being replaced with Outreach and Relationship Building.

      Technical SEO is now being solved by the CMS’s.

      Content Promotion is the new SEO, and SEO is only a small piece to the content marketing puzzle.

      Ultimately though, human nature never changes, only the circumstances it manifests in and marketing will only change on a superficial level…

      At its core its about satisfying emotional needs, and giving the logical justification to defend satisfying that need. This is what we call value. This is what really matters.

  6. Hi David,

    That was an awesome post. Enjoyed reading it. Man, that Yahoo Answers earning method you described was brilliant! Why didn’t such ideas came to mind all this while!

    Well, I’ll concentrate more on the quality of the content, the knowledge shared through it and concentrate better on content promotion and marketing!

    Found link to this post on Kingged.Thanks for sharing this post!


    1. Hi Arun,

      I don’t know if that Yahoo Answers strategy would work anymore, but it was brilliant while it lasted.

  7. Hi David,

    This was an interesting post filled with lots of insights. Thanks for this!

  8. I’ve been putting off buying traffic via PPC for my site since starting back in November. I’m glad I found this post!!!

    1. There are lots of free ways to get traffic…but PPC is still the quickest, surest way I know to find customers.

  9. Another method that has proven to work is building an email list. If you work on your relationship with your list, you can make huge money with it.

  10. In recent algorith updates, Google has penalized all blogs who used to rank their keywords using Guest Posts. So now a days its getting hard to rank keywords and get organic traffic. Rather than that I prefer to build Facebook fanpages on related niche by putting some viral content from where I can get targeted traffic 🙂

  11. High Appreciated. why not go into a little bit more detail for each one? Or include a couple more suggestions?

  12. i was also surprised when i wrote an article just answering questions about the medical use of a drug. it generated more traffic than the traditional keyword research and backlinks i just wrote what people would want to read and the rewards were amazing.

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