In case you haven’t heard by now, around 11:00 yesterday someone hacked Burger King’s twitter account. Changing their account name to McDonalds as well as their picture icon and bio information. You can read more about it here. Now I am assuming the people at Burger King a FREAKING OUT about this. Especially considering there was some vulgarity involved. However, I think you can defiantly look that this from a positive stand point:
- The first time I heard about it was because a friend of mine retweeted the account and I notice that the account name was McDonalds however it was the @BurgerKing account.
- Because of instances like the one I just mentioned last I heard the gained 30,000 followers.
- McDonalds even game them some sympathy off their twitter account.
- It put Burger King in the back of my mind the rest of the day yesterday
So what’s your stance, do you believe any publicity is good publicity?