Googleâ€™s Matt Cutts announced that Google is working on a search ranking penalty for sites that are â€œover-optimizedâ€ or â€œoverly SEOâ€™ed.â€
Matt announced this during a panel Search Engine Landâ€™s Editor-In-Chief, Danny Sullivan and Microsoftâ€™s Senior Product Marketing Manager of Bing at SXSW namedÂ Dear Google & Bing: Help Me Rank Better!. The audio for the session has beenÂ publishedÂ whereÂ I learnedÂ that Google has been working on a new penalty that targets siteâ€™s that overly optimize for search engines for the past few months.
Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to â€œlevel the playing field,â€ Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.
Here is the transcription:
What about the people optimizing really hard and doing a lot of SEO. We donâ€™t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO â€“ versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
In 2009, Matt did a videoÂ on over optimization penaltiesÂ saying there was no such thing. Here is that video:
This is the latest penalty related algorithm Google is working on since releasing theÂ Pages With Too Many Ads â€œAbove The Foldâ€ Now Penalized By Googleâ€™s â€œPage Layoutâ€ Algorithm.
We reached out to Google about the new over optimization penalty but Google told us they have nothing to say at this present time. Maybe weâ€™ll hear more when Cutts speaks during the â€œYou&A With Mattâ€ session at our upcomingÂ SMX AdvancedÂ show in Seattle this June.
This post has been syndicated with permission from SearchEngineLand.com. You can read the original post here
24 thoughts on “Too Much SEO? Googleâ€™s Working On An â€œOver-Optimizationâ€ Penalty For That”
I’m not sure how to feel about this.. Our business got wiped out by players in our niche who had HUGE SEO budgets to play with.
On the other hand, my new site is doing great thanks to a lot of the SEO principals we instilled in it from the start. To see some schmuck come and overtake us because of this change would be beyond frustrating.
It’s all about G finding a happy medium I guess.
I’m sitting on the fence right there next to you Trent. I’ve seen first hand how highly optimized sites can dominate a niche and force out some of the little guys, or those less astute at seo. I’ve also seen how some of the changes Google makes can all but ruin sites that aren’t particularly engaging in “bad seo” but are caught in the crossfire.
En definitiva google no quiere demaciada optimizaciÃ³n seo.
Los negocios en internet conllevan mucho riesgo. Google paga muy poco en adsense, y nos controla, jaja, que bonito.
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Read this on searchengineland last week – it is a strange one. Do you leave your site full of keywords – and risk this new penalty. Or start removing keywords – and risk losing position anyway (changing meta keywords seems to really drop your site quick)
They risk removing good content sites because of crappy seo techniques. It would e better if they just removed duplicates – if they see “glasses” — just count it once, don’t penalise for too much use – just count it once.
Another google piss take that’s happening soon is penalising for having too many ads above the page fold. This sucks! Adsense team have been telling us to put ads at top for better ctr – now search team is going to drop us for following another google teams advice.
Oh mighty google — use one of your free services – such as google mail or chat — and talk to each other you crazy bastards! 🙂
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Fuck Google. We’ve all gotta say it. There’s Matt, for YEARS giving us tips on optimizing our sites for Google, telling us now that if you’ve been following instructions, if you care about your business and want to make it successful online, if you’re following all their goddamned rules, you’re going to get jacked for it.
Fuck these guys. I’m done doing anything for these jackasses. I’ve done SEO for 12 years. Why? To help my sites rank better amidst the SLOP that’s out there. My sites have unique content, good content. I don’t have any shit sites out there… I’ll likely get a good hammering because I’m too good.
I’m going to guess that Google pisses EVERYONE off within the next year. It’s inevitable. They have their collective heads all up each others’ ass, and it’s intolerable anymore.
This will be very unfortunate for link builders but really great for those websites which are rich in content. Don’t get me wrong, link building does require a lot of work so I feel that there shouldn’t be a penalty for those who actually take the time out to optimize their sites.
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It’s always been about quality – now the algorithm will let the people who have worked the hardest on quality, engaging content, and non-farmed quality links will rise to the top. I expect many of the top dogs who have had it so easy for years to be displaced by those who have put in work!
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i guess it is about keyword density
Finally, my being a lazy SEO is gonna work out.
So does this mean wikipedia is going to get hammer? I hope so. Their pages are full of keywords stuffing. For example, look at the keyword “google voice”. Used over 100 times on the page, greater than 5%.
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I always thought it was better to have a natural approach with SEO, and not overdo it. This is proving it…
Like it or not, this is the future and seems where it will be going. Content creation for affiliate marketing sites can be as fun as SEO optimization anyway! 🙂
I just watched a video on “on over optimization penalties ” by Matt Cutts giving a brief answer to the question Is over optimization bad for a website. What matters most is keyword stuffing.
I’m still not very familiar with SEO but do not stop to learn to get on the front lines.
I am one of the many who saw his affiliate websites disappear from the Google pages after working hard and spending money to get rankings for my pages. What we need most of all is a real competitor to Google to stop its dictatorial attitude!
Finally they are rewarding those who work harder than those who manipulate things. No More Money Sharks, No More Beggars! Hard Quality Workers Only!
Ya know, I’m not too king about google in the first place..But their are many sites out there that just over does it ,when it comes to key words..It makes it really hard for”the little guys” maybe something good will come out of it all….
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