Internet Marketers know the value of a squeeze page… after all many studies find that a email is worth between $50-$150 over the lifetime of that user.
It appears that Obama has one hell of a smart marketing team. Â They have been rotating squeeze pages on whitehouse.gov for the last month or so to get into the Obama newsletter.
If you don’t know, politicians are exempt to the CAN-SPAM Act of 2003.
Here are the 3 variations of the squeeze pages being implemented on whitehouse.gov that I have seen:
Hopefully the whitehouse will share the conversion percentages… but I am not holding my breath =P..