The book’s launch was covered by a ton of mainstream press and blogs.
I am waiting for it to come out on audio because I really don’t have the patients to read anything…
BUT Joel last week also launched the Sarah Palin Action Figure and I saw it featured this morning on CNN while waiting in the airport. A quick search on Google News reveals almost 600 mentions of the new product!
Joel’s ability to pounce and rock at marketing is truly amazing.