This is a guest post by AJ Vaynerchuk.
Using Shoemoney’s SERPS script, I took the time to see where Twitter and Facebook rank in Google for some popular names in our industry. The following list will show you a name, where Twitter ranks in Google for the search of the name, and Facebook’s ranking for the same term. The results are based on a random assortment of 50:
* The highlighted cell shows which ranking is best.
|Loic Le Meur||3||n/a|
Twitter outranks Facebook in Google for 90% of the Above Names
Facebook manages to outrank Twitter for only five of the above names. Facebook ranks higher for Pete Cashmore, Nick Oneill, Jeff Pulver, Brittany Bohnet, and Mark Wielgus.
Twitter is Indexed in Google for Every Name
Twitter is indexed in Google for 100% of the names above. Facebook on the other hand is only indexed for 72% of the list. Facebook fails to rank for Guy Kawasaki, John Gruber, Jason Calacanis, Cali Lewis, Ze Frank, Loic Le Mur, Tantek âˆšÃ¡elik, Dan Cederholm, Michael Galpert, Mel Kirk, Jim Louderback, Zadi Diaz, Scott Raymond, and Paul Stamatiou.
Ranking on the First Page of Google
When it comes to ranking in the search engines it is very important to rank on the first page of search. The difference in exposure and traffic from page 1 to page 2 is monumental. In this study, Twitter manages to obtain a first page rank for 43 of the 50 people on the list (a 86% success rate). Facebook, continuing on with the theme, pales in comparison only managing to achieve a page 1 rank for 9 of the 50(a 18% success rate).
While this is only a small sample of users, most of the list is comprised of “Internet Rockstars.” These names get searched often, and it is surprising that Twitter is beating Facebook by such a large margin. My guess is that when these names come up in blog conversation the link-backs will always point to the individual’s blog, or twitter – not Facebook. Everyone knows that anchor text plays a major role in SEO, and it seems Twitter is winning that game.
Do you think that this is an important issue for Facebook? Why do you think Twitter is outranking Facebook by such a large margin?