A really neat side effect of having this blog is from time to time I get to help other companies startup/launch. I remember what it was like back in the day and getting started is often the hardest part. I just do not write about anything though it has to be something I would actually use.
Moneybites has actually defined the term the Shoemoney effect
To me, this coverage is more effective than any advertising because it brings QUALITY TARGETED traffic. People that want to read the same kind of stuff your writing about. This will convert into more RSS readers and repeat readers for you giving you a permanent traffic boost. Its also more effective due to it actually being read content rather than an ad someone reads. This way you get more branding out of it anyways. Next time someone sees your name, they’ll think, “oh yeah, that’s what I read about on (insert name here)’s blog! Your brand is already in their head you don’t have to establish it from scratch.
A bit ago I blogged on a new product called triggit. I tried it.. liked it and decided to write about it. The site was on techcrunch, mashable, guykawasaki.com, and many other huge sites but they report that this site drove them the 2nd most users (behind techcrunch)!
It was nice to see a post on their blog (and surprising) about the shoemoney effect:
ShoeMoney can sure drive traffic
One of the most interesting things to come out of all the great press of last week was that we got to see how much traffic each of the sources set us. While it was interesting to see what the big guys like TechCrunch did, it was ShoeMoney who really blew us away. For a site many times smaller then TechCrunch, ShoeMoney drove the second most visitors of all our press, and is on track to catch up with TechCrunch soon. It goes to show that the fanciest press isn’t always the best. Nice work Jeremy.
Very recently I wrote about how I was going to give AdToll a go. I really like the service. I sold over 40 ads in less then 4 days! How can I not like it?. AdToll made a post last night to their blog about the ShoeMoney Effect:
This publicity on ShoeMoney.com has created “buzz” for us in the industry and has had an overall huge impact. The endorsement has helped us increase our Publisher and Advertiser-base lifting the quality of our network overnight.
Probably one of the biggest impacts was a article I wrote on million dollar wiki. A couple days later Graham updated his blog saying I drove more then $40,000.00 in sales.
Pretty cool stuff!