I have been checking out this Australian based ad network called AdToll for a little bit now. Its been on my “to check out list” for a couple weeks and last night I finally got around to setting up an account. A few friends had told me it was like AdBrite only it offered publishers and advertisers many more options. I thought I would give it a go and see what happens.
So to start if you would like to advertise a 125×125 on the right sidebar of shoemoney.com prices start at only a couple dollars per day. They run in rotation and there are several spots available. I expect them to be sold pretty fast at the low cost of only $20 per week (there are discounts per longer commitment.
So why AdToll? Well as I said before it was compared to AdBrite but I did a little investigating and …. really its not even close.
On the Publisher side: They do CPC based pricing and not CPM for banner ads. I always hated that about AdBrite. They also offer a MUCH higher percentage payout and give you better editorial control over your ads.
On the Advertiser side: You get much better demographics and statistics where your ads are being placed.
They also offer some nice geographical data not just on traffic but clicks. AND its not like some bullshit Alexa stat.
Here is a advertiser with some data to show you what I am talking about:
Here is what my page looks like when you goto it. There is not very much data on it right now:
Some other interesting things. You can use AdToll for sites that normally you could not use competitors for. Like poker/gambling/porn/adult. Both as a advertiser and publisher. If you do not want those ads on your sites you just do not approve them.
I look for good things from this company and am going to give them a go for a while.