About 3 weeks ago I challenged John Chow to a marketing challenge of who could get more subscribers in the month of October. I love marketing challenges and I KNOW John will be a very worthy opponent.

Here is how it works.

Today (october 1st) we will see what our feedburner counts are. That is the starting point. Then on the 31st we will see where they are. That is the end point.

The contest is to see who can gain the most RSS subscribers for October.

So whats at stake? Well the loser will have to have a link to the winners website with “Find out why shoemoney is a better marketer then me”.

Good luck CHOW!

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

135 thoughts on “John Chow VS ShoeMoney – Rss Subscription Challenge”
  1. I personally think Jeremy is going to win for 2 reasons plus some.
    He sends me shirts, btw the pics are coming soon, and has a super bada55 logo.
    He is way cool and I’m sure one day he’ll ask me to be a guest on his show πŸ˜›
    Hope your holiday was fun!

  2. Will you both provide details on what type of marketing was done to up your RSS subscriptions? I think that would make an interesting post. πŸ˜‰

  3. Good request by Protestant. A review/study of your findings that worked would be helpful to your loyal readers.

  4. This is a great idea Shoe. But you do realise the evil one will use lots of devious tactics to beat you don’t you? I’m betting that you will have something interesting up your sleeve though.

  5. Get a couple of the other top blogs to join you. It would make it alot more interesting since John Chow will probably use Adsense to increase his chances.

  6. Yeah Catherine is right, John is mischievous and really wicked and I’m sure he would come with multiple tricks. The good thing is the idea is yours and you certainly have the Joker

  7. I just subscribe even though I have been reading your blog forever. I like you both so I had to subscribe to both of ya. πŸ™‚

  8. Yikes, Chow has some good prizes up for grabs … he looking to beat your pants off shoe …

  9. Great scheme to benefit the both of them. All in all, it doesn’t matter who wins the challenge, because judging by the attention that this whole “challenge” is getting already…they have both already won.
    Bottom line is that this is near perfect link bait.
    Great job on a great idea Shoe!

  10. Not sure whether to wait and see what is offered towards the end of the month by the marketing minds or if I wait will there be RSS only content for free stuff that I will miss out on… decisions.

  11. You guys should set up some sort of budget on this project. JC already has over 1k in prizes!

  12. What are you offering for incentive prizes? John is offering quite a few goodies.

  13. Show vs. Chow: und hoffentlich ein paar RSS Tipps…

    John Chow und Shoemoney steigen im Oktober gegeneinander in den Ring. Wer schafft es, in dieser Zeit mehr neue RSS-Leser zu gewinnen, lautet die Frage, die am 31. Oktober beantwortet sein wird.

  14. I’ve subscribe to you guys both long ago

    can I subscribe you two again. is that possible?

    well good luck shoe!

  15. hmm bob would not be much of a challenge I am guessing. That blog is much older then shoe and chows and only has 13000 rss… sad.

    problogger would be a better challenger his blog is as old as labnols but has 3x more subscribers

  16. Good luck and I wish that the best one will win! Shoe be careful, because John already started a competition, to get help from his users. You must think of a linkbait, or something like that, show your adsense earnings again πŸ˜‰ this might work if you have another 0 to the old number.

  17. yeh, that would be useful. although chow is already starting by giving tons of stuff away and some readers are “cheating”, i say they should not do anything and let it just occur naturally. thats a real sign of who has the most mojo.

  18. Shoe, you should make your prize that the winner gets to hang out with you for a day and you work with them on their sites and they get personal consulting from you.

  19. Look at where the feed buttons in his post link to!

    Jeremy, your feed button in his post links to his feed!

  20. While the cheering crowds go for the small fish you throw as prizes, you guys are the ultimate winners with the big catch namely more readers. So who gains more ? You both or us ?

    Really an evil contest uh ?

  21. Are JC’s blog stats similar to yours? If not, you should do it percentage wise… your 4,800 new subscribers might be equal to his 800 new subscribers πŸ™‚

  22. I’m going to find a way to have shoemoney be the winner. Everyone here needs to help Shoe win this contest.

  23. ten bucks via paypal and I will unsubscribe and resubscribe with a bunch of aliases, lol

  24. shoe, do a contest like 1 or 2 days before, if you unsubscribe from chows rss they are up and running for a $100 price or something other cool thing πŸ˜€

  25. It doesn’t matter to me who wins, I just think this is a great contest. We had a local high school rivalry for years here in football and the principals from each high school met at mid field before the kickoff and exchanged their schools hat. The loser had to wear the other schools hat all day the following Monday at school. Fun Stuff.

    Good Luck Shoe.

  26. you may have to offer up some nice prizes to match John. he has offered some tasty perks or should i say bribes πŸ˜‰ for signing up.

  27. […] to some people just for subscribing to his RSS feed. This is all due to a contest he is having with Shoemoney to see who can add the most RSS subscribers to their feeds during the month of […]

  28. Hats off to both of you for coming up with such a challenge…Either way it is a win win situation for both of you….however winners gets that little bit extra…
    It will be a tough contest, but my money is on JC, a wicked, wicked manipulator in such games…

  29. Suggestion – How about creating a widget of some sort that is a vertical text scroller with our names and urls for the success of your victory?

  30. […] bloggers struggle hard to have loyal readers and feed subscribers, the giants like John Chow and Shoemaker challenge each other on some RSS competition on who’s better at getting […]

  31. LOL let’s all subscribe to his blog multiple times, and then unsubscribe 2 days before so he thinks he’s doing good and then BAM =P

  32. I was just thinking about your subscription #s and how close they are, when I visited john’s site a few days ago. and now this. cool! may the best man win

  33. Exceptional. I am sure over the next few weeks we’re going to be seeing all sorts of tricks like this being pulled.

  34. After the contest you should have John on a podcast to talk about what kinds of tricks and tactics you two pulled during the month of October.

  35. I’ll support you Jeremy, … let see in the next 30 days who’s the winner
    .Today 2nd Oct is my birthday.

  36. […] I saw the so called competition between John Chow and Shoemaker in the both blogs. The competition is simply number of RSS subscribers. Who will make more RSS […]

  37. OK – Lets be real… TV’s, iPods, or Forex reports are not what matters to the readers who are likely to subscribe.

    Post an offer to an outbound link page with high PR, or a full site review, or even a n00b co-hosting spot on your radio show…

    Make a contest that us visitors want the most – exposure to our own pet blog projects!! Appeal to WHY we all read your blog, we are starving for the small bits of info that will take us to the next level. Being recognized and acknowledged by one of the Guru’s of the trade… priceless!

    Mark – Always a joy!

  38. Jeremy dont you think you will get less benefit if you win …
    If you win you only get the organic traffic benefit form john’s blog (no link juice as he is banned in G), but he gets both πŸ˜‰

  39. […] have to link on there site stating why the winner is better then me.  Shoemoney has posted his John Chow VS ShoeMoney – Rss Subscription Challenge article and John has post his John Chow VS ShoeMoney – Rss Subscription Challenge article, John […]

  40. Heres what I posted oh John’s site


    Here’s something you two big time bloggers should be doing to test your skills in this feild.

    Pick one new blogger each. There feed count has to be under 10 and work with them to increase there subscribers along with yours. Shoemoney should do the same and see who has the best advice and knows the most about growing a blog. You two guys are already huge, and making great money……..change someone elses life and continue to grow your blog…….Theres a challange John

  41. @Collin

    That’s a good idea. Do you want them to expose their trade secrets? Very interesting…

  42. […] with lots of data about online advertising that doesn’t work?  I’ll bet you could beat Shoemoney and John Chow in the RSS subscription contest.  By the way fellas.  I added you […]

  43. Now THATS an idea !

    I like it..

    I’d like to see it happen, where the only thing they do is give advice. No plugging or paid activity. Completely unassisted bar questions/answers, and advice.

    I suspect neither of them could pull it off (or would want to) outside their own brands.. of course I’d love to be proven wrong. Its been a long time since Shoes experiment.. πŸ™‚

  44. I’ll take $20 of that action if you’re game 3T.
    Shoe is just plain Chowfodder !

    He won’t even come close πŸ™‚

  45. […] some of you may or may not know Shoemoney and John Chow have had a recent competition to see who could gain the most RSS subscribers in one […]

  46. […] Top-Blogger aus den USA, John Chow und ShoeMoney, haben einen besonderen Wettstreit am laufen: Wer kann bis zum 31. Oktober die meisten RSS-Neuleser gewinnen?  Aktuell hat John Chow […]

  47. […] JohnCow VS Shoemoney – Rss Subscription Challenge, Click to READ. […]

  48. […] so I’ve never been a good, err, crap talker BUT Jeremy is going to kick Johns butt in a blogger challenge. They are trying to see during the month of […]

  49. Good luck. I think you will win, I just think the posts are better here, also John’s is pretty ad packed now.

  50. Nice, I think you will win easily though. The posts are often better here plus John’s is kind of ad packed now to.

  51. I wish you both the best of luck but please Shoe kick his ass! I love your blog. Keep up the awesome work man!

  52. This will be interesting – especially as you both have a huge RSS subscription list anyway – so getting new people to subscribe will be difficult. I see the incentives are flying thick and fast!

  53. […] who is your bet is it Shoemoney VS Johnchow.com below are their RSS links. JohnChow […]

  54. This is an awesome challenege. It will be a close race but I think you will win it Shoe. All the best.

  55. […] names in our space. Many of you will also know that ShoeMoney and John Chow have a competition (see here and here) raging for the month of October; whoever gains the most RSS subscribers in the month, […]

  56. I have no doubt Shoe’s going to win this – his posts offer a lot more value than Chow’s, plus he comes off as an affable guy in his writing. People like him, so they’ll subscribe for him… I wonder how well this contest will work as link bait. Shoe – any chance you can share ibls and traffic to this page at some point?

  57. So just to let you know “John Cow” is wanting and trying to take my Shoemoney shirt as he has said on my blog and his. Maybe he is wanting it for some kind of leverage on his side of the contest. Don’t worry I won’t give it up πŸ™‚

  58. This is the battle of the top internet monguls …. i am waiting for the day when my blog will be able to battle shoemoney and johnchow …. that is 100years to come …..

  59. Well that is what I was waiting for… I was wondering when John comes out with this idea since he likes to post about this increase.

  60. […] New RSS Subscriber contest between JohnChow.com and Shoemoney.com is underway. Jeremy challenged John to see who can gain the most new RSS subscribers starting […]

  61. […] competition for who can get the highest increase in RSS subscribers this month (John’s post, Jeremy’s post). Jeremy hasn’t brought the heat yet, but John is offering up $1,800 in prizes for people […]

  62. […] Shoemoney vs John Chow are going head to head in a rare battle to gain RSS readership.  Each blog titan is using their own tactic to fight their way to entice potential readers.  They’re giving some ridiculous prizes so check them out.  Pick your favorite and subscribe to their feed. […]

  63. I did my piece. Instead of lurking and popping in from time to time, I signed up. Good luck Shoe!

  64. I never subscribe to feeds. πŸ™‚
    This time I’ve made an exception. Jeremy, I can say that you are the first Feedburner owner that I subscribed to his feed.

  65. […] I just read about John Chow’s competition with Shoemoney.com and I’m going to throw my own hat into the ring (read about the competition at JohnChow or ShoeMoney.) […]

  66. […] the event that you have not noticed, ShoeMoney and John Chow are currently competing in an RSS contest with one […]

  67. So the game is give away the most freebies and garner subscribers that came for the freebies? What a waste of time.

  68. ISo who won? What does it really prove? Give away enough stuff and folks will trample each other to get there. Once the freebies are gone their email addy suddenly no longer works. What a racket.

  69. […] the fairly recent RSS subscriber contest that John Chow and Jeremy Shoemaker had it got me researching ways to get RSS subscribers. Seeing some of the numbers that people like […]

  70. […] proudly displaying their subscriber count. Some are even engaging in friendly competitions to see who can get the most subscribers. It seems that your RSS subscription count is yet another bragging badge these […]

  71. […] will be more destructive than constructive. This type of motivation reminds me of a recent “blog competition” between 2 superbloggers: Shoemoney and John Chow. Both decided to compete to see who could […]

  72. […] One thing I wanted to highlight with this piece of data is their prediction tool which is up to 12 months in advance. It somehow shows a prediction based on the current percentage of growth which I think is appropriate but what if a blog suffers an unpredicted event such as a death or a mighty RSS competition? […]

  73. […] Chow of the MMTs (Money Making Thugs) challenged Shoemoney in the recent past to a showdown for the most RSS subscribers. The classic turfwar was on. Who could amass the largest gang to lay the smack down on the other? […]

  74. […] can read more about this at their sites Shoemoney.com and […]

  75. […] seems to be gaining a lot of popularity lately. Ever since the contest between John Chow and Shoemoney, bloggers realized that this system works great to keep a non-fluctuating subscribers count. What […]

  76. […] all. It’s bloggers’ personal choice to like it or not. Even biggies like John Chow and Shoemoney like it, I don’t. It’s that simple. Everybody has a freedom of speech on expression (on […]

  77. […] The famous ‘John Chow vs Shoemoney’ contest […]

  78. […] shows how far RSS has come when John Chow and Shoemoney start a competition to see who can get the most new subscribers in a month. Notice how it […]

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