Too often in forums (and in a few of the questions the Shoe readers asked) I see something along the lines of “How do I make money online” or “How can I be successful in X within X time frame.” Every time I see this question I get pissed off. It’s like a flabby person saying “I want abs and big muscles by tomorrow” as he shoves another Twinkie in his mouth. Not. Going. To. Happen.
I think people see successful folks like Shoe and think “Hey, he makes it look so easy. I want to have a ton of money too!” Come on. You see the end result, the exposure and the fat checks he holds up, but you didn’t see the process and the path he took to get there. Shoe told me that he busted his ass and learned all he could about Adwords and PPC so he could make money from it. This shit doesn’t come easy, or else we’d all be rolling in the dough.
Basically, if you’re asking for the quick fix or the magic formula to get rich and be successful, in my opinion you won’t get rich and be successful. The people who have really “made it” in this industry did it by working long, hard hours, by reading and studying everything they could get their hands on, by having the drive and ambition it takes to succeed. So, pardon them if they get a little testy when some lazy a-hole comes along and says, “Hey, how did you get to be rich and successful? I want to be like you, only without that whole ‘work hard to succeed’ part…” People who want the lazy way out won’t succeed. Sure, there are some exceptions (Paris Hilton comes to mind), but the odds are against you to hit it big without working to make it happen.
The great thing about SEO and Internet marketing is that any capable human being can do it and be great at it. Stephan Spencer’s daughter is making money from ads on her blog, for crying out loud. If a teenager can do it, anyone can. I think that’s what’s throwing people off here. “Oh, well anyone can do it so I’m going to do it and make a shit ton of money!” Well, yeah, but you have to be diligent and ambitious.
Anyway, that’s my input. What can I say, I hate lazy bastards.