Yahoo Search MarketingThe worlds largest full service SEM agency, Pepperjam Search, was recently credited 10,000 for click fraud giving a “courtesy credit” from Yahoo Search Marketing for $10,000.00. So how did they get the credit? Well you can read about the full story here. I HIGHLY recommend you read the full post. On my radio show and in a few posts I have touched on how you need to do your own analytics of your ppc logs and this is why. Sure your probably not out 10k like Pepperjam was for invalid clicks but its all relative right? I would be curious to hear how many people have gotten these “courtesy credits” for (insert whatever they want to say instead of click fraud here). You can be anonymous if you want. I know I have gotten a few of them but only when I submited a report that was OVERWHELMINGLY showing obvious invalid clicks. So is this how it starts?

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

27 thoughts on “Yahoo Search Marketing Credit Of $10,000.00 – Still Dont Think You Should Do PPC Analytics?”
  1. Wow – It would be great if someone wrote a how to guide on how to setup advanced analytics to track all clicks and such. Something that goes beyond awstats, google anaytics and such.

  2. Just a note: Pepperjam helped a client of theirs’ (probably huge) get the credit and the credit was not issued to Pepperjam themselves.

  3. Pepperjam $10,000 courtesy credit from Yahoo…

    One of the worlds biggest Search Engine Marketing agencies Pepperjam was recently issued $10,000 for click fraud. So how did they get the credit? Well you can read about the full story here. I would recommend you read the full post.
    Even Shoemoney an…

  4. What makes you think Pepperjam is the world’s largest full-service SEM? Just interested to know, as I’ve *never* encountered them *anywhere* in the U.S., and my firm’s managing well over US$300M in annual spend for 100+ of the SE’s largest advertisers.

    After reviewing their site & videos, I think the only award they qualify for is the SEM world’s most inflated CEO ego.

  5. I was going off of the listing in INC magazine which had them as the 293 fastest growing company in the US.

    Also they were listed there and in as being the largest full service sem agency in the us.

  6. hahaha Chris’s company efrontier is the biggest crock of crap… they are all hype and are jealous of pepperjams success clearly. Umm look at the brands pepperjam represents its the biggest names on the east coast… period. They probbaly work for pepperjam and dont even know it.

    I found this pretty funny from there main page “More than 20 million keywords managed ”

    Ooohhhhhh please

  7. Checking out the Inc 500 page i see Pepperjam had revenues of $3.4 million for 2005?, i guess your’s would be bigger than that, Shoe 🙂

    So anyway, the bottomline is Pepperjam may be the fastest growing but i dont think they are the biggest, not even close!.

  8. Gopi- the part your missing is “full service” SEM Agency. For that Pepperjam has no competition. Last I heard they represented over 30% of the companies in commission junction alone let alone there spend management companies.

  9. Wow its amazing how many newbies do not know of pepperjam. Geez go to a search or affiliate conference sometime! They are probably the most talked about SEM company at any conference now.

  10. Ray, i really dont know whats a “fullservice” SEM agency is?. From your comment & their website it seems they are the largest “Affiliate Management company” which in my book is different from a traditional SEM company.

    I believe pepperjam is not intentionally misleading but INC editors!. Anyway i think the comments are going offtopic from the post subject,so lets stop this.

  11. OOPS, there was an error in my last post. I meant pepperjam is not intentionally misleading but maybe INC editors misunderstood them.

  12. We get small “courtesy” credits from Google and Yahoo pretty much every month. I wonder how much more we could be getting… not that we spend that much in the first place, though. Doesn’t everyone get “something” back?

  13. Pepperjam doesn’t claim to be the world’s largest SEM agency – that’s probably the boldest statement that has ever been made about our success. Inc. Magazine has recognized Pepperjam as one of the fastest growing privately held companies in the Unites States for 2006 – we were one of only three SEM agencies recognized on that list (iCrossing & More Visibility were the others) and the only affiliate marketing agency to the best of my knowledge. We are not only an SEM, but we offer a host of services including affiliate program management, PPC / SEO, online media buying, comparison shopping, and we have a dedicated staff of internet marketing software engineers.

    Hey – we just blogged about a credit we received from Yahoo based on information we believe constituted very unusual click activity – Yahoo stopped short of agreeing with us, but decided to issue the $10K credit as a courtesy – that’s the story – not whether or not Pepperjam is the world’s largest SEM because that simply isn’t true.

    Based on my read of Shoemoney’s blog post I believe he was mostly interested in hearing if others have been getting similar responses from Yahoo or whether this situation is isolated. That’s a really interesting question.

    By the way – the revenue figures quoted by Inc. Magazine were for management and consulting services and did not include other revenue figures for activities that were non-management. Pepperjam is proud to be one of the fastest growing companies in the Unites States and I can tell you that 2006 was a monster year for us and we are projecting 2007 to be even more monstrous.

    As most people who make money in the internet marketing space know – there has never been a better time to be in this business, regardless of whether your name is Pepperjam, Shoemoney, or Efficient Frontier – there’s just too much growth for people to get upset when one company gets recognized and the other simply doesn’t. And for Chris from Efficient Frontier – let’s not talk about ego’s – I’m flattered that you visited our website. Thanks to all our strong supporters.

  14. This is pretty interesting to hear actually. I’ve never heard of AdSense doing anything like that. Live & Prosper, YPN!

  15. Of course 🙂 Just reading your article it sounded like PepperJam themselves were issued the credit!!!

  16. If only yahoo would open YPN to more people it’d enhance yahoo’s position in SEO. The YSM is good but adwords overwhelms them. IMO

  17. […] How much is analytics worth to you? Well, if you use pay-per-click advertising for traffic, quite a bit. Shoemoney recently reported that PepperJam, a search marketing consultant/management company, successfully got one of its clients a $10,000 refund from Yahoo for invalid clicks. Read the full story and link to the article to see exactly how they did it Here. […]

  18. I’ve really found that Yahoo is 1000% better than Google at responding to potential click fraud. I got about $11.5k back from Yahoo 3 months ago, and they just credited $46k to a client’s account because we caught another mistake in their system that had a bunch of traffic (deprived of an http://) going to a 404 page.

    The rough part is that they only allow you to go back 60 days with your analytics when you submit a claim, and then the review of the claim might take another 30 days. It’s almost a given that I’m going to submit a clickfraud report every 60 days or so, but the 20% click fraud that I catch is well worth the 1-2 hours I have to spend on the report & spreadsheets.

  19. i got back $7000 for just one month’s worth. that means, there was only $1000 in credible hits to my site.

  20. Why I Hate Yahoo Panama…

    It’s no secret, I really hate the so called “new and improved” Yahoo Panama.  As an advertiser, my dollars are really spread out among the big three, Google, MSN, and Yahoo.  Obviously, Google has the largest market share of all th…

  21. […] A few times a week I type “pepperjam” into Technorati – the #2 blog search engine – to see what people are saying. Every once in a while I’ll stumble upon someone saying something about Pepperjam that catches my attention. For instance, recently Shoemoney proclaimed that Pepperjam, “is the world’s largest SEM agency.” A week or so I found out through technorati that Pepperjam Blog was nominated for “Affiliate Blog of the Year” by Search Engine Journal. However, just earlier today I discovered that I was dugg by THE “SEO Loser.” […]

  22. I am going to give Yahoo’s YPN and YSM a chance to earn by business. I have been doing a lot of business with Google up until this point. However, Google’s customer service is just too bad for me to keep giving them my money.

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