There was a recent article with Gray Wolf, Kris Jones, myself and a few other people on No matter what you feel about the article I hope you realize that there are no people getting rich off of buying Adwords and sending it to AdSense pages. I mean feel free to try it. Also while your at it try the cloaked meso pages too…. Then when your accounts are all banned shoot this Forbes reporter a email and ask him why he mislead you (as admitted below). There are very few things in this story that are true. Most of them have quotes around them (because that is what I actually said). The rest he assumed or tried to piece together from interviews I have done and my other blog posts.

“I love Google,� Schoemaker says. “They changed my life.�

– True Google has completely changed my life. I was on unemployment with a massive amount of debt until I found Google Adsense. (Nothing to do with Adwords).

“For a while, it seemed like everybody and their mom was doing this,� says Schoemaker. “I even showed my neighbor, a mechanic, how to do it in a few simple steps, and he was making $8,000 a week.�

This was true. I even had him on my radio show. Of course this was buying Microsoft Adcenter, Google Adwords, and Yahoo Search Marketing traffic to send to affiliate pages but… who cares about the facts?

I would assume the fact the reporter never linked to 1 source throughout his entire article (except the google stock) would be somewhat telling.

I emailed him and asked him why he did what he did-

From: Jeremy Schoemaker
Date: December 7, 2006 4:32:20 PM CST
To: Andy Greenberg
Subject: Re: reporter with questions about Adword Arbitrage


You totally make it sound like I am doing meso sites and cloaking for google. What the hell dude? This is really bad stuff.

and his response :

From: “Andy Greenberg”
Date: December 7, 2006 4:54:21 PM CST
To: “Jeremy Schoemaker”
Subject: Re: reporter with questions about Adword Arbitrage

You told me that you were cloaking your sites and I read about it in your blog…that’s what got me interested in this story in the first place. Are you angry that it looks like you were doing the mesothelioma thing in particular?
I’m not sure what’s so bad about that. But I’m sorry if you feel like I misrepresented you. I wrote that you were arbitraging terms like teeth whitening, mortgages and ringtones. The meso reference was meant just to be a simple example, though my editor added in a transition that might be misleading. I’m still not sure how this would be an issue. But if it is…my apologies.


Hrmm might be misleading? How about the 2 million dollar sum you name? I never even started doing arbitrage until last spring… I say that on my blog many times. (course that would mean you actually check sources)

I guess this is what people want to hear… even if its not true.

Google knows how I earn contextual income. Whats even funnier is I stoped doing a large margin of contextual advertising a long time ago since we signed direct advertisers.

ahh well I have work to do.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

12 thoughts on “Forbes Article”
  1. […] UPDATE: Jeremy responds to the way the Forbes journalist presented the facts. […]

  2. Forbes, Shoemoney, & Graywolf on Arbitrage - Page 2 - WickedFire - Internet Marketing Affiliate Webmaster Forum says:

    […] I thought something was a little fishy about that article… mesothelioma? C’mon. Shoemoney put a post on his blog today basically saying how much that Forbes article sucked and misrepresented everything. __________________ Setec Duhhhhhrrrr Buy My Stupid eBook! […]

  3. […]  Update: se pare ca Shomoney nu e prea multumit de articol si de felul in care a fost citat. Mai multe detalii aici. […]

  4. […] First, Google is once again under fire for their secrecy on click fraud statistics. Forbes published a rather damning article, “Bitten by the Google Spider,” describing how an online marketer uses click flipping and cloaking to profit from AdWords and AdSense without adding value to the advertisers or users. The marketer interviewed in that article claims that he was misquoted but, regardless, I am sure there are many others who profit from such fraudulent practices. […]

  5. […] Edit: Jeremy responds to the article here, stating that a lot of the article is misleading to readers. […]

  6. Search Arbitrager, ShoeMoney, says Google can’t stop him, nah, nah, nah, boo boo!…

    Google’s latest quality score changes have been implemented largely to stop the made for AdSense arbitrage sites. A recent article by Forbes does a good job of laying out the issues. Jeremy Shoemaker, aka ShoeMoney, was interviewed in the article……

  7. […] Re: Loose lips sink ships – 1 Minute Ago Here is Jeremy’s official response the Forbe’s article. Forbes Article Invariably, the tallest blade of grass is always subject to the chop. I am content not being in the public eye. […]

  8. […] pages. I mean feel free to try it.” I believe him. Time to shut down the experiment. | Permalink| […]

  9. […] A well constructed Forbes article on PPC arbitrage (apart from the bit’s they made up). Michael Gray, GrayWolf & Jeremy Schoemaker, Shoemoney are both quoted & misquoted. […]

  10. […] Jeremy “Shoemoney” responds to the Forbes article, on the way it was written.  Sounds to me like he said some things he really wishes he wouldn’t of.  But as we know, im sure the journalist twisted his words a bit right?  I thought the article was a bit fish myself though… […]

  11. […] do neither justice because more often than not they are fraught with misinformation. Even when reporters try to quote experts, they end up making the wrong connections and perpetuating the […]

  12. […] on their pages.  Forbes had an interesting article on the subject of Search Arbitrage (although allegedly partially inaccurate), and the prevalence of “Made-for-AdSense” sites (MFA’s) was a big topic […]

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