What is it? Well in brief:
â€˜JPâ€™ who is attempting to raise money via his blog in order to buy a 30 second commercial spot during next yearâ€™s Superbowl on February 4th. He doesnâ€™t stop there, if by chance he goes over in his fund raising efforts or is picked up by an existing Superbowl advertiser â€“ anything beyond his goal or 100% of the money raised not used for the commercial â€“ will go to Vanderbilt Childrenâ€™s Hospital – one of the top rated childrenâ€™s hospitals in the nation. While at first I thought â€œWow, thatâ€™s really neat, I hope this guy makes it and pulls it offâ€?, I began to mull over the possibilities and how I would promote this because granted, this is an amazingly large project and in order for him to be successful, he would have to raise $2.5 million or generate enough buzz in both the blogosphere as well as through traditional channels.
Generating net buzz is old hat to Joe and this should be a project to watch out for on. Good Luck Guys!