So from my other post some people have asked how I get such high conversions.. Basically I try to write ads for conversions and not clicks.

I see so many ads on all programs that try to con people in to their site. They say things like Free Ringtones Here! Or “Get Free Ringtones� Yes this can get you some clicks but will it get you conversions? Remember we are paying PER CLICK so we want to make those clicks count.

Azoogleads does a good job to give you examples for each offer on the positives for text creative.

So lets look at the facts to what we are selling:

People put in their phone number and get Ringtones
People get 10 free Ringtones to sign up.
People get charged a monthly fee after they get their free Ringtones

Use these to write an ad that converts at a higher percentage.

A example bad add would be – Get Free Ringtones Click Here For Free Ringtones

A good ad would be – 10 Free Ringtones – Just enter your phone number and receive your Ringtones.

Another good ad would be – Free Trial Ringtones – Get 10 Free Ringtones with each new subscription.

So you see… do not try to fool your consumer. They will click your ad and then quickly abandon ship when they feel they have been duped. Try to give them as much information about what they are getting into BEFORE YOU HAVE TO PAY.

(I am going to do a video blog entry on this with more specific details when I get back from the Boston->Toronto tour in the next few weeks.)

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

22 thoughts on “Write ads for conversions not for clicks”
  1. I think that’s an excellent point and Greg touched on it a little during the interview. if you’re purely an organic player you are used to going after the most clicks. If you get 500 clicks and you’re not paying for them you don’t have to be as concerned with conversions and ROI. However once you start paying if you can weed out the “tire kickers” and “curiosity clicks” without having to pay for them your conversion rate will improve.

  2. The unfortunate thing is you must strike a balance between pre-qualifying your leads and getting a decent Quality Score. On your recommendation, I’m going through the Pro Certification 🙂 and I’m noticing that it is fairly heavily slanted toward just encouraging people to click (which is obvious for Google, they want money). The other balance that I found that must be struck is that between making keywords more ‘specific’ and making them ‘obscure’. What I call specific Google seems to call obscure, and penalizes for it…

    Hey Shoe, are you a CJ performer? They have asked me on a couple of occasions to join, but it seems like they put some pretty serious demands on you afterward… Just wondering, if you are one, are you finding it valuable?

    Thanks,
    Jason

  3. Have a great time in Boston! Sucks I couldn’t make it!!! The countdown for the newest edition to our family is getting closer! We’re so excited! I think you should buy a Red Sox outfit for the baby 🙂

  4. This is such basic knowlege, its really amazing how many people just toss it aside. This is a good reminder. Awaiting your video!

  5. Shoemoney,
    Are you actually creating your own landing pages, or just using a page direct from the merchant ??

  6. Write ads for conversions not for clicks…

    What we want is convertions not just clickthroughs, this tip from shoemoney is excellent, we dont want to loose our money on ads without ROI….

  7. Thanks I cant wait until my world wind tour is over of Boston -> Toronto So i can get back to making some more videos… My skills are improving!

  8. I just found out a friend has one of those corporate boxes and asked me to goto the sox game on weds night so should be fun 😉

  9. cj has never worked out for me. I think I just had bad luck or a rep that could care less. I was a performer too

  10. doing a bit of both. I find framing in the affiliate pages on your landing pages works well like the example i showed

  11. Shoe, how can you track your click and know which keyword is doing well if you’re sending your visitor straight to the merchant? I mean you can’t put any code on the merchant page but you can on your own landing page.

  12. Yeah. I blogged a little bit about untargetted traffic. It’s pretty much worthless! I used played with TrafficTaxi.net and found out the conversions of non-targetted visitors SUCKED!

  13. Yeah, there are very few keywords we go after where we do not expressly admit that you are visiting our site for the purpose of a purchase. “Buy $keyword Here for $price”

    Im sure we miss a lot of traffic, but it is worth the high conversion rate.

  14. askthewebman.com » Blog Archive » Write ads for conversions not for clicks : Shoemoney Marketing Thoughts says:

    […] Write ads for conversions not for clicks : Shoemoney Marketing Thoughts: “Write ads for conversions not for clicks So from my other post some people have asked how I get such high conversions.. Basically I try to write ads for conversions and not clicks. I see so many ads on all programs that try to con people in to their site. They say things like Free Ringtones Here! Or “Get Free Ringtonesâ€? Yes this can get you some clicks but will it get you conversions? Remember we are paying PER CLICK so we want to make those clicks count.” […]

  15. That’s true, customers hate misleading ad, after all, all customers think they are the smartest persons in the world

  16. ther are lots of free ringtone sites on the internet if you just keep on searching on google`*~

  17. most of the best ringtone sites are pay sites, does anyone know of a good free ringtone site? ;–

  18. But wanna remark which you have a quite decent internet internet site , I love the design it truly stands out.

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