April 25, 2013
Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from 2000. The revised guidelines make clear that FTC truth-in-advertising principles apply to any medium, platform [...]
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April 24, 2013
“I will not eat green eggs and ham!” The famous words from the self-proclaimed Sam I Am, remind me of the constant pestering of sales pages I see promoting automated, instant, push-button, magic-pill, panda crushing, penguin snuffing, immediate viral traffic geysers bound to crash the servers of my bank as they hire temps to help [...]
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