The second half of the show we talked about Yaro’s latest projects.  The extremely successful Blog Mastermind course and the new upcoming Membership Site Mastermind.

One of the main reasons I wanted to have Yaro on was not just to talk about his products but the marketing behind them that made them so successful.  Yaro has years of experience in conversions with both email, search, and blog traffic and we discuss various techniques in all to have a successful product launch.

You can download the show here

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This Post Is From ShoeMoney’s Internet Marketing Blog

Learning From People Who Actually Do Stuff

During the show we discussed many topics facing affiliates. There is no legal mind in affiliate marketing who has had more experience then Steven Richter. He has defended high profile cases involving affiliate marketing dating back many years.

No matter what issues we were talking about during the show we kept coming back to one central point... That the industry needs a trade group/lobby/union. AND NEEDS IT BADLY!!!!

In the last 6 months I have had the CEO of every major affiliate network in the industry tell me that *I* need to step forward and lead this group and they pledge whatever money is needed.

Here is the deal... This has been tried before a couple times and gone down in flames. Affiliates do not trust each other. Am I wrong?

Look at the latest attempt with this performance marketing alliance. When I saw them pop up I called bullshit and was right. Did not take long to find out they had some commercial dependence. That was enough for me to say no thanks.

You can download the episode here or listen below:

This Post Is From ShoeMoney's Internet Marketing Blog

Can The Affiliate Industry Ever Come Together?

We talked about a lot of things going on in the world of marketing. Even touched on the recent FTC activity with affiliate marketers.

Click here to download the show or just click play to listen live:

This Post Is From ShoeMoney's Internet Marketing Blog

Seth Godin On Last Weeks ShoeMoney Show

First on the agenda was SEO Detlev Johnson having a sex change and showing up at SMX west as a woman. This has to be the WTF moment of the search engine industry.  Followed by his ex-wife Heather Lloyd Martin feeling the awkward moment of the year.

UPDATE: Heather and Detlev were never married.

Detlev Johnson has also changed his name to Disa Johnson.

Congrats to Detlev for having the balls courage to make the switch.

Detlev/Disa speaks and moderates more panels then about anyone I have ever seen so all you ladies pissed off that search engine women don't get enough credit you just got about 50% more market share!

Also in the show I paid respects to Martin who passed away I a plane crash a couple weeks ago.  Martin was well respected in the industry and he will be missed.

Then we talked about the Elite Retreat a bit... and also how you can win one of 2 tickets to the AzoogleAds Playboy event!

You can listen to the show here or click the play button below:

This Post Is From ShoeMoney's Internet Marketing Blog

Playboy Mansion Ticket Giveaways, SEO’s Getting Sex Change Operations and More – ShoeMoney Show

Dwight from linkxl was our guest on the show. Dwight is one of those dirty link sellers and we had a interesting talk about the text link selling business. Dwight also talks about a interesting confrontation he had with Matt Cutts at a show that ends in a way I think many would be surprised about.

Dwight also offered $25 in free spending for people who use referrer code "ShoeMoney" for the next few days.

I would like to hear your feedback on the show and also some suggestions for future topics.

You can listen to the show by going to the Webmaster radio page or clicking the play button below:

This Post Is From ShoeMoney's Internet Marketing Blog

LinkXL and Girls Gone Wild in Shoemoney Shirts

On yesterday's ShoeMoney Show we talked about making money with Facebook.  Tim Kendall, Director of Monetization, was my guest during the show.  Tim is in charge of monetizing the entire Facebook advertising system.

I started off the show by talking about the current state of affiliate marketing and some of my recent experiences.  I also addressed some of the comments made on last Monday's post about my recent Facebook campaigns.

After the first break Tim came on the program, talked a little bit about his background and explained some general things about the Facebook advertising platform. Then we dove into users' questions!

Right off the bat, I blindsided Tim with some questions about the Beacon Project (mostly because I thought it was a ingenious way to make money).  Although I did give Tim a list of questions before the show started, this question was not on the list.  He was great, and I was glad he still answered my questions.  I think you are somewhat seeing Beacon in a small amount through advertisements you can target by social actions. I have a feeling we have not seen the last of the Beacon Project.

During the show Tim answers many questions... I tackle a few also. We cover everything from how to get started with Facebook advertising to how to conduct split testing on your ads. Tim also addressed all the questions about their ad approval proccess (of which there were many).

Throughout the great interview, I thought one of the key points Tim made was that Facebook is still in the "start-up phase".  The ad platform is only about 1 year old and people are already trying to compare it to Google Adwords which is about 9 years old.

I want to thank Tim for his time, great answers, and for coming on the show with very short notice.  I thought he awesome.

You can listen to the show here on WebmasterRadio.

or right here:

Be sure to tune in to the ShoeMoney Show on WebmasterRadio next week.  Same time, same place!  (2pm PST, 3pm MST, 4pm CST 5pm EST)

This Post Is From ShoeMoney's Internet Marketing Blog

Making Money With Facebook – ShoeMoney Show

Well the Google Team has put together a good one here :

This Post Is From ShoeMoney's Internet Marketing Blog

More On Google Website Optimizer