guest post

How to out your competitors and frenemies for spamming Google

May 17, 2012

Ever feel like your friend / enemy (aka frenemy) ranks everything they touch, using nefarious tactics?  Or your competitor keeps beating you in the ranks by spamming?  Or are they ranking and you just know they must be doing something sneaky, but you can’t quite figure out what?  Well, there is a reason some of [...]

13 comments Read the full article →

Do we really want SEOMoz’ Rand to decide what is and isn’t spam?

May 10, 2012

Ah, Rand.  With one simple Google+ post (but worth noting that he didn’t put it on the official SEOMoz blog) he sets off a firestorm about whether he should be deciding what is and isn’t spam, and effectively, whether he should be giving webmasters the ability to put a big rubber stamp of “Hey, our [...]

15 comments Read the full article →

Why so many Google whiners really deserved to be torched in Panda & Penguin

May 3, 2012

Someone needs to tell SEOs whining about how Google sucks that really, they have no one to blame but themselves.  After all, all those pesky updates that sends people’s sites into a tailspin and sees their spammy sites relegated off to Google’s spam prison are all because, you guessed it, an SEO or spammer got [...]

19 comments Read the full article →

Holy S*#%, You Wrote A Book?

April 30, 2012
Thumbnail image for Holy S*#%, You Wrote A Book?

The following is an excerpt from the book Write A F*$#’ing Book Already – The Insider’s Guide To Increasing Your Sales & Improving Your Career With A Book. There’s no question about it. A book can be your best business card or resume. Assuming you take the chance and finally write one already. Bottom line: [...]

12 comments Read the full article →

Google’s over-optimization penalty AKA Google messing with the minds of SEOs

April 25, 2012
Thumbnail image for Google’s over-optimization penalty AKA Google messing with the minds of SEOs

Can’t you just picture it, the Google spam team is sitting around in one of their meetings  and the topic comes up about how they could really mess with SEOs minds.  Then someone pipes up “I’ve got it, let’s make up a penalty that makes being optimized a bad thing!”  (Oh to be a fly [...]

55 comments Read the full article →

My Short-Lived Obsession with Foursquare and My Growing Concern for Privacy

April 18, 2012
Thumbnail image for My Short-Lived Obsession with Foursquare and My Growing Concern for Privacy

I signed up for Foursquare, the app that lets you check into various locations and unlock badges and deals, shortly after it launched (yes, I’m pulling the “hipster” card on you) at the suggestion of a friend. It was a novel concept at the time, and I found the gaming aspects to be a great [...]

5 comments Read the full article →

How to Become the Next SEO Rock Star

April 18, 2012
Thumbnail image for How to Become the Next SEO Rock Star

Do you dream of being the next Shoemoney?  Or want to become SEO household name like Danny Sullivan?  Or get SEO rock star famous like Greg Boser and Todd Friesen?  Well, in order to do that you have to stop being an unknown and get your ass into the coveted group of SEOs who are, [...]

32 comments Read the full article →

Why you have been blackballed by the SEO Inner Circle

April 11, 2012
Thumbnail image for Why you have been blackballed by the SEO Inner Circle

Ever wonder why you aren’t in the “in crowd” or why you aren’t invited to any of the many super-secret forums/groups/backrooms/dinners in the SEO industry?  Why people clam up when you join up with them at the bar at any SEO conference?  Or your @replies to top industry people seemingly go unnoticed?  While you might [...]

41 comments Read the full article →

It’s the Training, Not the Destination: The Endurance Sport of Online Marketing

April 9, 2012
Thumbnail image for It’s the Training, Not the Destination: The Endurance Sport of Online Marketing

I’m currently training for an Ironman. It’s not my first time tackling the distance–I completed my first Ironman in 2010, and have been involved in endurance sports since 2006. Whenever a non-triathlete or someone who isn’t familiar with the sport hears that I’m planning to race in an Ironman this August, the response is generally [...]

10 comments Read the full article →

Do people really want inferior conference speakers simply because they are chicks?

April 4, 2012
Thumbnail image for Do people really want inferior conference speakers simply because they are chicks?

I swear at least once every six months or so, some chick in the industry will stir up drama over some upcoming conference and the lack of girl power on the panels.  Because apparently, we should be handed over speaking slots simply because we have boobs, even if we aren’t the best possible *PERSON* for [...]

13 comments Read the full article →

If It Ain’t Broke, Keep Milkin’ It: Getting the Most Out of Your One-Trick Pony

April 2, 2012
Thumbnail image for If It Ain’t Broke, Keep Milkin’ It: Getting the Most Out of Your One-Trick Pony

Rovio, the Finnish company behind the insanely popular Angry Birds series of games, announced that they’re working on a cartoon series based on the game that will debut this fall. This was after the studio’s head of animation Nick Dorra said they were envisioning a feature film that won’t be ready for a couple years. [...]

21 comments Read the full article →

Marketing Fail 101: How Woody Harrelson Taught Us About the Importance of Knowing Your Audience

March 27, 2012
Thumbnail image for Marketing Fail 101: How Woody Harrelson Taught Us About the Importance of Knowing Your Audience

The social news site reddit is a marvelous beast. Comprised of countless user-created categories, it’s a haven for all sorts of information and interactions. There are subreddits about world news, fitness, video games, humor, TV shows such as The Walking Dead and Game of Thrones, politics, and everything in between. One popular section is called [...]

6 comments Read the full article →

If You’re Universally Loathed, A Blog Commenting System Probably Isn’t a Good Idea

March 19, 2012
Thumbnail image for If You’re Universally Loathed, A Blog Commenting System Probably Isn’t a Good Idea

Generally, I’m a fan of enabling comments on your personal or professional blog. Most of the time it’s a win-win–you can facilitate a discussion among your readers, address any feedback that gets brought up, and get free unique content for your site (blog comments can often bring in some long-tail search traffic). It’s an easy [...]

12 comments Read the full article →

The Rise of Knee-Jerk Outrage: Why You’re a Moron for Grabbing Your Internet Pitchfork

March 12, 2012
Thumbnail image for The Rise of Knee-Jerk Outrage: Why You’re a Moron for Grabbing Your Internet Pitchfork

Back in October, a waitress who was bartending at the Cha Cha Lounge here in Seattle discovered something that I’m sure has happened to every server in the restaurant industry at some point or another: she got stiffed by a customer. Not only did the cheapskate patron opt out of leaving her a tip, he [...]

4 comments Read the full article →

5 Things You Can Learn About Internet Marketing From Your Toddler

August 31, 2011
Thumbnail image for 5 Things You Can Learn About Internet Marketing From Your Toddler

Note From ShoeMoney:This is an entry post for our “What internet Marketers Can Learn From contest“.For making it to the blog this author will receive a Verizon mifi device and even perhaps some extra bonus items as well as a chance to win the grand prize! Submit your entry here Toddlers aren’t exactly known for their [...]

25 comments Read the full article →