Author Archives: Jeremy Schoemaker

About Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

Don’t miss Bart Lorang on the ShoeMoney Show @bartlorang

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We’ve brought back The ShoeMoney Show with full-on energy and quality after its five-year hiatus. Tomorrow at 4p.m CST Episode TWO will be airing with guest Bart Lorang, CEO of Full Contact, on WebmasterRadio.FM

Bart is the CEO for Full Contact, a company that works to group a person’s electronic contacts in all platforms to one single ‘address book,’ if you will. We’ll talk to Bart about the oh-so-social age of today and how he and his business keeps up. You’re likely to learn a thing or two from this successful entrepreneur who serves such a massive target audience. Bart also has a fascinating story on how he raised money and his journey throughout that process.

Maybe we’ll even touch on the balance of being a CEO and a new father (The ShoeMoney Show went on hiatus because of my two then-new little ones).

Tune in on WebmasterRadio.FM or on your smart phone with the app. It airs live and it’s more fun to catch it as we speak, starting at 4:00 CST, but if you can’t, then catch us later on demand on the website’s archive.

Last week, we visited with Ben Huh, CEO for the Cheezburger Network. If you missed it, catch it here http://buff.ly/1lWLAz6.

 

Second Guest on The ShoeMoney Show Announced @bartlorang

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In case you didn’t hear, The ShoeMoney Show is back in full throttle, broadcasting live from WebmasterRadio.FM.

Our first guest was Ben Huh and you can catch the replay here: http://buff.ly/1lWLAz6. Our second guest is CEO of Full Contact, Bart Lorang. He will grace the microphone on the show on Sept. 16 at 4:00 CST.

Bart will be another cool guest with cool information because his business does some really fascinating stuff! Full Contact is a service that works to tie together a person’s contacts across all kinds of digital platforms. They work things out to be efficient, user-friendly, easy and automatic. Full Contact launched this year and recently revealed their app too!

This is a particularly good conversation to tune in for as Bart has been through the ups and downs of raising money and came out on top!  We’ll find out how the business is going, what it was like starting it, what’s new, what’s working and what isn’t…. Maybe we’ll talk a bit about his experience as a new father, just for fun.

No matter what, another good conversation on The ShoeMoney Show. Tune in every Tuesday at 4p.m., CST here: WebmasterRadio.FM.

Tune in on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel or through the WebmasterRadio.FM Mobile Application for iOS and Android Smartphone devices.

Don’t forget if you missed the show on Tuesday with Ben Huh, you can catch the replay here ! Thank you once again to Webmaster Radio and Ben Huh for being the first guest of the show.

And stay tuned! Future guests (more influential CEOs) to be announced.

Affiliate Marketing 101 For Affiliates and Product Owners

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I have been meaning to write a general guide to Affiliate Marketing but with some real life examples from my experiences for about hmm 4 years now.  This is by no means a holy grail but I wanted to put something out.

When I started in making money on the internet it was through Google AdSense.  But it didn’t last long because I learned very quickly that all the advertisers through AdSense were Affiliate Marketers.  So I followed the money and signed up to these affiliates and that started my world of selling other people’s products as an affiliate.

The Affiliate Marketing world is composed of 2 core components and I have been on both sides of the coin:

  • The Publisher  – Commonly referred to in the industry as the Affiliate or affiliate marketer.   You have a lot of creative control to sell other people’s products.  And if you find the right way to present them and their perceived value than there are riches to be had.  I don’t have access to full statistics back when I was an affiliate but I remember my record day was about $15,000 in profit.  But Keep in mind that you take on all the risk here.  You could spend countless hours/days and a lot of money and yield nothing.  On several occasions in testing something new I have lost thousands of dollars in only a few hours.  Most of the time you can expect to lose money until you profit.  In the end you are just a commission only based sales person on the internet.
  • The Advertiser – Commonly referred to in the industry as  the offer or the product owner.  This is the company that sets up the affiliate program in house or with a network.  As the product owner you are in essence the business owner.  Financially you have little downside.  You know what your margins are and what you can pay a commission based sales person (an affiliate).  If you are not doing it in house then a network will work directly with affiliates to get them to promote it.  This is a double edge sword.  The hardest thing is just that because affiliates have all the risk to sell your products its very hard to recruit them.  You went to an affiliate network because they have affiliates in the industry your product exists.  However most your competition is already making money for all involved so the barrier to entry as the product owner is VERY VERY VERY hard.  You have a very low chance that anyone will even try your offer.

If you have ever attended shows like the Affiliate Summit or LeadsCon you will see 90% of it is people looking for affiliates.  They all make claims of highest converting offers and best payouts.

Its a very high stakes and high swinging industry.  The ups and downs are crazy.

On the publisher side when we took the ShoeMoney System to an affiliate network it took over 6 months to do anything.   We went from making next to zero sales per day to over a thousand. It was insane.  When your product/offer is hot then every affiliate will want it and every affiliate network will want to run it.  When its not than its frustrating as hell.  Either way most don’t last long.  We only lasted about 3 months until we lost our credit card processing.  We went from processing $0 per day to over $250,000 per day…. and only had a 3 million dollar cap on our merchant account.  We had to pause the campaign and get more merchanting and once we did we couldn’t get anyone to try it again and the few that would try it said they were making more with some other make money online product.  O well was awesome while it lasted.

But you need to start somewhere no matter what side your on.

Keys to success:

On the Affiliate side creativity is everything.  You have to present the product, and more importantly the products perception BETTER than the company is/can do.  Sure you can just send traffic to their landing page but if you make your own page that is where the magic happens.

On the Product Owners side – you have to do whatever it takes to get started.  It might mean you have to pre-pay 1-10k (depending on quality) to get them to do a “test”.   You might have to do a loss leader to get some traction.  By loss leader I mean you pay out more than you make.  For instance with our product that sold for $97/$79 we paid out as much as $130.  We lost about $50 overtime we made a sale.  But on the back end we put other monetization strategies in place to ensure we came out profitable to the tune of an average of $65 per buyer after the dust settled.

I will leave you with this.  In my 10 years of experience in internet marketing the biggest keys to success are knowing your analytics and having creativity.

No matter what side you are on you HAVE to log every little component of data you can.

On the affiliate side you need to be constantly testing and measuring user behavior.  What web browsers convert the best.  Desktop or mobile.  Geographic. Landing page optimization and testing.  Tons of stuff here to make a huge difference.

On the publisher side analytics is the key to raking in money vs losing your ass.  First you have to determine the LTV (life time value) of  a customer.  If your product is a subscription than this will take a little bit.  Then back track it all to the source.  Not only the affiliate network but what affiliate is making or losing you money.  As a product owner I had this really drilled down that I knew not only the profit of every individual affiliate but also the refund/chargeback rate and lifetime value.

Affiliate marketing is an amazing industry that is rapidly being regulated and evolving.   The most prosperous days were in the 2004-2008 era.  However there is still a HUGE opportunity for both affiliates and product owners.  But it will not last.  The gold rush has always been regarded as the standard in a time when people could make an enormous amount of money.  This is bigger.

Good luck.

 

 

 

 

Don’t miss tomorrow: the first ShoeMoney Show in five years! @Benhuh

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Where will you be tomorrow (Tuesday, September 9th) at 4 p.m. CST? I know where you should be: With me (in a way) as I kick off The ShoeMoney Show with guest Ben Huh!

The show has been on pause for five years and we’re excited to revamp it. We’ve got a lot of really great guests lined up for the show each Tuesday at the same time. They’re all successful entrepreneurs with their own unique stories to tell. So be sure to tune in and see what you can learn from the conversations.

Ben is the CEO for Cheezburger Network, the umbrella company over sites like I Can Has Cheezburger. If Wikipedia’s got it right, Cheezburger’s sites saw 375 million views a month in 2010. I don’t doubt it.

You can tune in on WebmasterRadio.FM or on your smart phone with the app. If you’re in some lame meeting or something tomorrow at 4 CST, catch us later on demand on the website’s archive.

 

@bookoo Lets You Share Books With Your Neighbors – ShoeMoney FSF

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This weeks Free Shirt Friday comes from Bookoo. Bookoo is a neat site that lets you share books with your neighbors. They already have over a million members. If I read books I use this for sure! You can check them out here.

bookoo

If you would like to see your company on free shirt friday, please click here for details!

First Guest of The ShoeMoney Show Revealed @benhuh

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In case you missed the announcement, The ShoeMoney Show is back after a five-year hiatus! I’m super excited about the show returning and to announce the first guest, Ben Huh.

Ben’s work matches his personality: Fun. He’s managed to be a successful entrepreneur in the Internet world for several years. Think funny cat photos and videos, memes, cartoons and more—some of the most popular and loved content on the Internet. Let’s be honest.  Pretty slick service, huh? No wonder he’s successful.

Ben and some investors bought I Can Has Cheezburger in 2007. That’s just one of several sites under the Cheezburger Network, which Ben is the CEO for. Wikipedia says Cheezburger peaked in 2010 with 375 million views a month across its sites.

On September 9th at 4 p.m., Ben and I will be talking and broadcasting LIVE the conversation for the first ShoeMoney Show in five years. We’ll see where he’s at now with his company and projects but we’ll also be talking about the Internet world in a more broad sense.

Be sure to tune in because you’re bound to learn some things from the chat and be entertained. Tune in on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel or through the WebmasterRadio.FM Mobile Application for iOS and Android Smartphone devices. Remember, September 9th at 4 p.m. CST!

And here’s a video of Ben getting beat by a cat in a game on a tablet. You’re welcome.

http://icanhas.cheezburger.com/tag/ben-huh

 

Special offer from Skill Feed: Online Marketing Tutorials

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Skillfeed  (a Shutterstock company) recently reached out to us to see if our readers would be interested in a free month of their new training programs.  See below to take advantage of this offer.

Skillfeed
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Premium Online Marketing Tutorials

ShoeMoney is partnering with Skillfeed, Shutterstock’s new online learning platform. For a limited time Skillfeed is offering access to all courses and tutorials for FREE! Entrepreneurs, Online Marketers and other creative professionals can pick up career-building skills in Affiliate Marketing, SEM, and more, from anywhere, at anytime. To celebrate its launch, Skillfeed is offering 30 days of free access to hundreds of online courses. Don’t miss out!

What you can learn:

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Coming to Jesus Moments – ShoeMoney August Recap

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Almost the Day I turned 40 years old I had somewhat of an awakening about my life.  Turning 30 wasn’t really even a thing.. probably because I got married 9 days before I turned 30.  So that was a little bit of a bigger deal.  Also at 30 I was just getting started with my own business and as funny as it sounds just happy to be alive.  After all it was only a couple years before that when I was 420 lbs,  unemployed,  and having to have a CPAP and oxygen when I slept.  Man how life changes on a dime.

The last 10 years have flown by so fast.  I bought a house,  made a lot of money,  had 2 kids,  and a thriving business… well for most of the time.  Turning 40 hit me pretty hard and put a lot of things in perspective.  Bother personally and business wise.   I’ll keep the personal things out for now just so this doesn’t turn into a giant F.R.A.T. (fuck reading all that).

Business wise overall the last decade financially has been amazing.  But its not all roses.  In 2009 ish I decided I needed to move out of my house and have a “real business”.  I wanted to have a midwest Google.  I hired people,  paid for all their phones,  bought all kinds of snacks, pop, whatever.  Had video games and whatever.   I was now playing CEO.  Playing being the keyword.

Long story short I continued to make more and more money every year… but profited less.   The first year I moved out of my basement was the first year I made less than a million dollars in profit.  I know cry me a river…

I realized I was a really bad CEO a couple years ago but kept thinking I could figure it out.   I felt constantly frustrated.  Felt like most of my day was answering questions about employees…  so and so wanted vacation so and so had a problem with someone else… stupid ass drama.  I felt like I got more done before 9am and after 5pm since most of my day was sorting out bullshit.  Bullshit that comes along with running a “real” company but it was killing me.

On May 31st, 2014, the day I turned 40,  that it was time to make some big changes.  I was gonna kill the office.  It was costing me about 15k a month just to have the office.  Everyone was gonna work from home.  But most important I was going to find some partners that were operating successful companies to team up with and grow PAR and the new self service platform to where it needs to go.

July 1st I started to negotiate out of all my contracts for the office to terminate them early and on August 1st we moved completely out of the office.

I also found some incredible CEO and CIO or should I say ironically they found me.   I will save that story for another day. I couldn’t be happier with the way things operated in August.  We drastically increased sales for the PAR Program and made significant headway on the self service platform.  The best part is my overhead has been reduced by 60% and I have that off my back.

Also working from home lets me spend a ton more time with my kids.  My home is less than a mile away from their school so I get to go and eat lunch with them whenever I want and instead of all the overhead of coming from downtown and back its less than an hour until I can get back to work.

Where all this is headed I don’t know.  But I do know that I haven’t been this happy in many years.  I get to focus on what I am good at and let go of the things I am not (for the most part) and I think this is going to work out very very well.

I am super happy to be back in the basement.

My wife the other day told me that should be the next book I write – “ShoeMoney Story Part 2 – Back in the basement”.

Here is your August ShoeMoney recap.  Here’s to a GREAT September!

Jul-02 08:13:15 – Help me and win a grand for yourself (1 comments) Not about 2 years ago we launched a marketing platform called the Par Program. Functioning at an agency level, which included state of the art email, social integration and high level ROI tracking, we also did al…[more]

Jul-02 08:30:28 – Personalizing Automated Emails (6 comments) [more]

Jul-03 08:30:36 – How To Choose The Perfect Name For Your Blog plus 3 Bonus Tools To Get You Started (5 comments) Whe…[more]

Jul-04 08:30:51 – Free Shirt Friday- PPC Consulting.com (4 comments) This week’s Free Shirt Friday comes to us from PPC Consulting.com. They are pay per click consultants that manage results-driven PPC campaigns that focus on client goals such as: web leads, phone calls, sales, …[more]

Jul-08 00:51:21 – Adjusting Your Content Strategy to Suit Multiple Digital Devices (3 comments) Making adjustments to your web content strategy to suit multiple digital devices is no longer just a good idea ? it?s become a necessity. With smartphones users tipped to total 1.75 billion in 2014 and tablets also rapidly increasing in profusion ?…[more]

Jul-08 07:00:27 – Pt 3 – Raising Money For My New Company – How it ended up (5 comments) This is Part 3 in my adventure in raising money for my new company – The PAR Program.  If you missed the other parts you can see …[more]

Jul-08 08:30:51 – Why Again Should I Keep An Email List? (19 comments) [more]

Jul-11 08:30:54 – Free Shirt Friday- Toothbrush Subscriptions @ToothbrushSubs (6 comments) This week’s Free Shirt Friday comes to us from Toothbrush Subscriptions. The Toothbrush Subscription process is very simple. The first thing you do is choose from one of their three tooth…[more]

Jul-14 14:26:52 – Who do I look up to as far as a mentor/guru (5 comments) A great question that recently came in through our contact us form. KingJamesCodpiece – Thanks again for the AMA ShoeMoney! Who are some people in the industry y…[more]

Jul-15 08:00:53 – What was it like to make my first million dollars? (17 comments) Stubjj844 – Where did you learn to do….whatever the hell it is you do lol?? Do you remember your first million and what was that like?…[more]

Jul-17 06:19:04 – How to Plan an Executive Workshop that WON’T Fall Flat (2 comments) Workshops in general are designed to inspire the people that attend them. They foster an environment where you can tear apart ideas and try to figure out how they work. In a sense, a corporate workshop allows you to tinker with ideas and?if everything g…[more]

Jul-18 08:30:54 – Free Shirt Friday- Navilytics @Navilytics (4 comments) This week’s Free Shirt Friday comes to us from Navilytics. Their goal is to truly optimize your website, whether you want to increase sales or just make it easier to use. Their philosophy is that you have to underst…[more]

Jul-22 08:08:09 – How I Landed a $25k/mo Client with Cold Email (11 comments) I LOVE emails. (And I’m sure ShoeMoney does too, otherwise he wouldn’t be building this kick ass PAR program.) Never in the history of mankind has it been SOOOOO easy to connect with anyone on the planet. …[more]

Jul-25 08:30:08 – Free Shirt Friday- Vapor Zone @VaporZoneMIA (1 comments) This week’s Free Shirt Friday isn’t a shirt; it’s electronic cigarettes/vaporizers from Vapor Zone! Vapor Zone is an online hub coupled with brick and mortar location…[more]

Jul-29 06:18:04 – @Wishpond – What service do you use for landing pages? (10 comments) I been playing with several different landing page services. Some have some really cool features but they always seem to have something missing. A couple days ago, after asking on FaceBook, several people recommended that I checkout …[more]

Jul-30 06:51:12 – Branding 101: Considerations For Logo Design and Slogan Writing (4 comments) Last week I wrote a post about how to choose a name for your b…[more]

Jul-30 07:22:30 – Shawn Hogan Is in Federal Prison (26 comments) I first met Shawn Hogan in late 1994 on Internet Relay Chat (IRC).   Anyone who knows him well knows that he is one of the most giving people on the internet. You probably know him though from his internet marketing forum at …[more]

Aug-01 09:29:59 – Free Shirt (robe) Friday – @CBSBigBrother (2 comments) I am a Big Brother NUT.  I have watched the show forever.  I have applied to be on the show since Season 10 but have been denied =(.   I will keep trying though! A friend recently reached out to me…[more]

Aug-04 06:52:52 – July Recap & a decade blogging (8 comments) In July ShoeMoney.com celebrated its 10th year of blogging.  I suppose every blogger goes through this but I have gone in and out with my love of the blog.  Not that I ever did not like it but my enthusiasm to blog at times just was not there.  Part of…[more]

Aug-05 07:07:26 – Hotjar Now Accepting Beta Users *shoemoney exclusive* (7 comments) Conversion is the ultimate key conversion to any website being successful. Thats not a big secret. I have spent a decade constantly making my own websites convert better and used a variety of tools over the years. I recently came into contact with Dr. …[more]

Aug-06 09:00:49 – How PAR Program Client Muscle Fire increases revenue by 33% (10 comments) This month we put out a press release featuring one of PAR Program clients.  I think this is the 4th or 5th one we have put out now. …[more]

Aug-08 08:00:20 – FSF – Game Of Thrones Lannister T-Shirt @ lexhed (4 comments) One of my favorite shirts from one of my favorite TV shows Game Of Thrones!  Thank you Lexhead.com .   Check out their site they have some awesome TV related shirts….[more]

Aug-12 09:28:16 – Get your biz on ShoeMoney FSF (3 comments) Long story short.  I got 2 shirts right now in queue for Free Shirt Friday.  So send me a shirt and get huge exposure for your brand/company and usually hundreds to thousands of clicks depending i…[more]

Aug-13 09:00:07 – Avoid the death of your email (3 comments) You don?t want your email message to be sent to die in the junk, bulk or spam folders. Here are some things to keep in mind in order to get your message across the right way: Use an email server platform with a good reputation. ISPs (like Yaho…[more]

Aug-13 17:42:50 – How to contact Shawn Hogan in the pen (4 comments) Shawn Hogan (Digital Point Founder / Hero to the people) is in federal prison. I wrote about it a couple weeks ago. Inmate number 1…[more]

Aug-14 09:00:14 – Check out the only WordPress Theme you will ever need (really) (13 comments) I bought probably 20 different wordpress themes and frameworks that claim they can do everything they want. You download them and then try to figure out what the hell does what. Usually the documentation sucks. Partly why I use the 2012 wordpress stock th…[more]

Aug-15 11:37:47 – FSF Ungagged Conference (26 comments) This week’s Free Shirt Friday is from the Ungagged conference going on in November. I really like the format of the conference. They are really focusing on the cutting edge gray to black hat area. Most conferences highly…[more]

Aug-19 15:51:10 – How Being A Pro At Getting Girls Relates to Internet Marketing (21 comments) Years ago I wrote about things internet marketers can learn from the pickup artist. That was when The Pickup Artist show on VH1 was a big hit a…[more]

Aug-21 07:49:37 – If the ShoeMoney empire died tomorrow… What would I do? (22 comments) Recently someone emailed me a question and in response I thought I would share it: ShoeMoney if your entire business crashed tomorrow what would you do? …[more]

Aug-22 10:33:39 – ShoeMoney FSF Total send email Newsletter platform @TotalSend (13 comments) This weeks FSF comes from TotalSend which is an email newsletter platform.  Now some of you are probably thinking “isn’t Jeremy launching a competitor to this?”  And the answer would be “No,  ours will have 10x the features at a lower price point”. …[more]

Aug-26 09:00:17 – The ShoeMoney Show is Back (22 comments) It?s back, baby! ShoeMoney never left but the The ShoeMoney Show has been on hiatus for five years. I?m happy to announce its return on WebmasterRadio.FM! The show will be bringing you candid and honest chats with some majorly influential folks …[more]

Aug-27 09:49:33 – How Your Company Can Learn from the ALS Ice Bucket Challenge (20 comments) You might be living under a rock if you haven?t heard about the ice bucket challenge to raise awareness for ALS. All month long, social media has been inundated with videos of people getting buckets of ice water dumped on them. Those people accepted …[more]

Aug-29 08:35:39 – @SeoRankMonitor – SEO Tracking & Details – ShoeMoney FSF (14 comments) This weeks Free Shirt Friday T-Shirt comes from SEO Rank Monitor. They have pretty nice looking set of tools to help you track your SEO initiatives. You can check them out here …[more]

Sep-02 08:13:22 – Coming to Jesus Moments – ShoeMoney August Recap (0 comments) Almost the Day I turned 40 years old I had somewhat of an awakening about my life.  Turning 30 wasn’t really even a thing.. probably because I got married 9 days before I turned 30.  So that was a little bit of a bigger deal.  Also at 30 I was just get…[more]

@SeoRankMonitor – SEO Tracking & Details – ShoeMoney FSF

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This weeks Free Shirt Friday T-Shirt comes from SEO Rank Monitor. They have pretty nice looking set of tools to help you track your SEO initiatives. You can check them out here

seorankmonitor

If you would like to see your company on free shirt friday, please click here for details!

How Your Company Can Learn from the ALS Ice Bucket Challenge

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You might be living under a rock if you haven’t heard about the ice bucket challenge to raise awareness for ALS.

All month long, social media has been inundated with videos of people getting buckets of ice water dumped on them. Those people accepted the “challenge.” In the video, they also pass along the challenge to friends. The idea is that people can either accept the challenge—have a bucket of freezing water dumped on them—or donate to an ALS charity. Or they can do both. Most people have been doing both.

Get this: As of August 21, The ALS Association has received $41.8 million in donations compared to $2.1 million during the same time period last year. Only a creative idea sparked attention to a good cause resulting in a 1,890% increase in donations.

ALS is amyotrophic lateral sclerosis, commonly known as the Lou Gehrig disease. It affects nerve cells in the brain and spinal cord, causing lost control of muscle movement. It can lead to paralysis and death.

So what does dumping a bucket of ice on yourself and telling your friends to do the same have to do with ALS? Absolutely nothing.

But it works because it tugs on aspects of our society that are relevant:

  • Social media is huge.
  • Making videos is easy and fun.
  • Americans love a challenge.
  • Americans love making their friends do crazy stuff.
  • Americans love watching videos of people doing crazy stuff.
  • AND, if people are provided with a good enough cause, they are usually sympathetic and generous enough to give to the cause.

The fuel for the idea is the epitome of marketing.

How can your company learn from this phenomenon and use it as a model?

  • Your company needs a lot of creativity, for one.
  • On top of that, have an understanding for how a crazy marketing idea itself can hook an audience—apart from the actual product or service. Play off consumers’ emotions. Come up with an idea that sparks attention because it is whacky or funny or heart-wrenching.
  • Consider involving the audience with an interactive idea. ALS’s current marketing strategy is seeing incredible results because people are so apart of the movement, apart of a cause. This may be the future of marketing as things like hashtags on the internet connect people so readily.
  • Be prepared with tools incase your idea really does flare up sales. The ALS Association has an extremely thorough website ready for all its new visitors. They also have been posting articles almost daily about the ice bucket challenge and the amazing amount of donations. They’ve told the public what hashtags to use in their social sharing of the movement and they even have downloadable profile and cover images for Twitter and Facebook that say, “I completed the challenge.” ALS was so ready for this 1,890% increase in donations, which they likely did not anticipate.
  • Mold your company’s reputation to be solid and admirable. No funny business!
  • Foster trust from your consumers. Value that and work to maintain it.
  • The bottom line in marketing: Give the consumer a reason to believe in and purchase your product or service. Get creative!

Frankly, your product or service might not be a very tantalizing or exciting one, no matter how useful it is. But your marketing strategies can be tantalizing and exciting. Focus on building the customer’s trust in your company, belief in your product or service and the vision of how it might change that person’s life.
Check out my ALS ice bucket challenge here!

The ShoeMoney Show is Back

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It’s back, baby!

ShoeMoney never left but the The ShoeMoney Show has been on hiatus for five years. I’m happy to announce its return on WebmasterRadio.FM!

The show will be bringing you candid and honest chats with some majorly influential folks in the Internet marketing industry. The really cool part is that all of the shows are broadcast LIVE—no pre-recording or editing—just raw, real conversations worth hearing.

The first show is on September 9th at 4p.m., CST. You can listen in on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel or through the WebmasterRadio.FM Mobile Application for iOS and Android Smartphone devices.

We have some top-notch guests booked. I’m talking big CEOs. Listen in because these conversations are sure to shed light on things you haven’t considered and teach anyone in the business a thing or two or ten.

Keep checking back for more updates and be sure to join us September 9th!