Author Archives: Jeremy Schoemaker

About Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

Why Me? & Dealing With Emotions

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This is a post that has been in my drafts for over a year and it’s been drastically altered many times. It is something I should actually write a book about because I am so passionate about it and I feel it’s the true secret to success.  I could easily write 60,000 words about it and that is on my list of things to do… someday… Until then you can read my autobiography here =).

Many times in your life you have heard people say “Why Me?”. Usually, every time I have seen this is when someone contracts a horrible disease, is going through crazy times, or has hit some other rock bottom moment in their life.

Now everyone knows I am pretty humble…

So, what I am NOT going to do is tell you that in the last decade I have established myself as the undisputed greatest Internet Marketer in the world winning every major award in the internet marketing industry, become the top affiliate for every major network at some point, sold companies for millions of dollars, been mentioned in every major publication and magazine, been named the most influential person on the internet by Fast Company Magazine in 2010, wrote one of the best selling self-published books of all time, and have accomplished hundreds of other amazing things.

I mean, I just don’t need to say that. There is no need.  (yes i know you saw what I did there)

Turning 40 last May was a massive thing for me. It hit me hard and made me reflect on a lot of things that really changed the course of my life. I mean in high school I was a shoe in for the award to most likely to epically fail in life.

SO, wtf happened. Why me?

It really boils down to one thing. I took it. And thats it. The biggest thing that I have learned in this life is that you don’t get what you have earned or deserved. You get what you take. Period.

I’ve heard many times that I am lucky.  Luck is for losers.  Go buy a lotto ticket and hope you win if you believe in luck.

I don’t have what I have because I earned it, deserved it or got “lucky”.  I simply took it.

Looking back at all the big wins or all the hard hours of work I put into a particular item these were never the real “keys” to success. It was simply jumping on the opportunity.  And many times it was a very specific, minuscule, and VERY overlooked item that others were too risk averse to take.

The truth is anyone can work hard.  Anyone can have a good work ethic.  I would say I am average in both.  It doesn’t matter though.  Keep reading.

I can’t tell you how many times the things I have done that have led to my success. I was scared shitless to do them. 

  • Do you think I wasn’t scared shitless before giving a keynote talk in front of 5,000 of my peers?
  • Do you think I wasn’t shitting bricks when I was sued in federal court by Nextel?
  • Do you think I wasn’t worried when every lawyer I found told me to stop my ringtone website immediately before I got sued?

This list could literally be many pages.

I don’t care what position in life you are in right now.  I know EVERYONE reading this right now was thinking very recently, “I want to do X but I am scared of X but I am afraid X could happen”.

I can’t tell you how many times this happens to me when I reminisce with friends about the past and they are like, “Damn man I remember that.  I should have jumped on that.  I was just scared of X.”

And thats what it all boils down to.  God damn emotions.

The key is to take emotion out of decisions.  At first it is a VERY hard thing to do.

From fear to happiness – Emotions are your biggest enemy and will hold you back from ever reaching your potential.

Yes.  All of them.  On every side of the spectrum.

emotionpinwheel

  • Fear to me is a key indicator of an incredible opportunity.
  • Happiness to me is a key indicator of complacency.

So, how do you do it?

When you are thinking about or presented an opportunity get out a piece of paper or use your phone or whatever and make a list of positives and negatives.  DO NOT LIST EMOTIONS.  LIST facts!

For instance, lets take my first thing that made me a multimillionaire, my ringtone website.  My ringtone website contained a lot of copyrighted content. I was on unemployment when I started making money with it.  Yet every lawyer I talked to told me to stop immediately and that I would get sued.  Although all agreed from past precedence very little chance of going to jail.

pos-negchart

There it is in black and white.  What would you do?

Sure there is one big negative.  But was it?  I had no money to lose… so wtf?

Now while everyone at home,  in hindsight,  is saying it’s a no brainer… let me tell you what did actually happen.

What many people don’t know is that I had a partner… a brilliant programer that came a long right when it started making money.  I was cutting him checks per month that were more than he had ever made in a year… but after talking to his law school friends he was scared shitless of the legal risks.  At times I talked him down but his friends were relentless in instilling fear in him.

So, much to me trying to convince him otherwise,  he paid me back every dollar he ever received from me and had me sign an affidavit stating I assumed all legal risk (the affidavit was more complicated than that but thats the jist of it).

Fast forward 10 years…  Just a couple months ago my old partner spoke publicly about it and said what a mistake it was and how we would have done amazing things together, of which I have no doubt.   He also talked about how only now,  10 years later,  does he realize that his very risk-adverse nature has held him back in many areas and prevented him from taking opportunities.

Now that was just the start… but many many many times this has happened.

If you ask anyone that has worked for me or partnered with me on a company they will all tell you I made a business decisions that made them very worried or uncomfortable.

Hell, start with Tigh Buckles or David Dellanave who played key roles in my company at different times.  I guarantee they would they have countless stories of sleepless nights and were made very uncomfortable by my business decisions…  although most would end with “but it worked”.  And I am certain they will admit the scariest times were the most successful.  Although, not sure they have recovered yet from some of them =P.

So, am I a cold hearted emotionless prick?

I am glad you asked because that is a VERY important piece to this puzzle. There are lines that everyone must find for themselves.  Where does emotion stop and where does it need to kick back in.  I can’t tell you what you should do or where that is for you.

I have pretty much covered the when it kicks in part…  But there is a point where I pull back.

To Steve Jobs –  one of the most successful, innovative, and iconic businessmen of our time: he had lines that FAR exceed mine.  He was willing to screw over friends, abandon his girlfriend, kid and several other things that are past my line.  All with zero regrets.

Mine lines are pretty simple.  Family and friends.

Most of the decisions are around my family and friends, whether it is business or personal,  are heavily based on emotion vs fact.  There is no black and white when it comes to that.  Sure statistically odds are my kids won’t get run over by a car but I still make them wear a helmet out of fear it could happen. The list is endless.  I am ultra risk averse with my family and friends.

Where this really gets complicated is when you become close friends with employees or business associates.  Of course there are golden rules like don’t do business with family (which I have) has made many decisions to keep people employed (who shouldn’t have been),  hire people for roles that they are best suited for don’t just give them a job just because and that they have no right being in (which I have also done), or don’t do something (that made no sense from the beginning) from a black and white perspective but you let emotion drive the decision.

But I have very few regrets.

Actually, if I do the math…   94% of the people that have worked for me would say I am one of the most generous people they have or ever will work for. There are a couple though that wouldn’t… but they are lazy shitheads so whatever.

So thats basically it.  The secret to my success.  I hope you enjoyed this post… it was long overdue.

The Unreal Ride Of Successes and Mistakes in 10 years of MMO

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Recently I got my monthly reminder to send the monthly recap as December came to a close. But it’s the 1st of January so then I thought, well maybe I should do a year review.

But it’s actually much bigger than that.

My Google Adsense check, otherwise known as THE Check, was issued September of 2005. 

Yup. I started making my first dollar 10 years ago this year.  My Adwords account was created January 15th 2005.  

I remember the first time I made a dollar in a day. I was so excited to show my wife. It evolved slowly and didn’t do much for a bit.  I actually took it off if my site cause I thought it was too distracting and misleading. 

I focused instead on making my ringtone site awesome.  Then I got fired from my day job and filed for unemployment. I wasn’t in the best shape financially at the time. My girlfriend was in medical school and we were planning a big giant wedding that we were funding ourselves with money we didn’t have. 

So there I was.  Lots of payments and a huge amount of credit card debt. No job. 420 lbs. 

Well at-least I get my $350 a week unemployment check!!

My fiancé encouraged me to work on my website and start working for myself. I had zero confidence this would work. 

With my site my priorities were 99% building a cool site and 1% making money.  Even in the financial position I was in.

Ironically, at the same time, I got a call from a Google Adsense Rep who said she noticed I had a lot of mobile traffic (the site was now doing 100k uniques a day) and that I had a Google Adsense account but wasn’t using it.  She asked if I had any questions or problems and how she can help me get it reimplemented. I told her I honestly didn’t like it cause I thought the ads were a bit misleading and made for a bad user experience.

She said they had a program for people with my concerns and it paid out significantly more. She also said it gave me much more flexibility with the way I wanted to present the ads.  

She was a bit relentless and after analyzing my stats she said she would guarantee that I would be making a minimum $300 a day if what I told her was accurate. 

I was like, ya right, but she was like gimme 10 mins and I’ll walk you through making the ad. She said all i needed was to have access to the server and a little bit of html knowledge or her developer would be available to help and the ad campaign would be up and going in no time.

Here is the funny thing, her remark asking me if I had basic html knowledge motivated me. I was gonna show this chick who she was dealing with and get it up and running on my site in no time.

After a couple of hours of implementing it I was blown away.  In the first 12 hours I had made more money than I ever made in a month working my ass off for “the man”. 

Less than 2 months after implementing, the big check for 132k was produced. 

In those first couple months with Google Adsense I had made more than 2x what I had made my entire life combined. 

How fucked up is that.  Literally a side effect of my hobby, and passion project,  in a couple months made me 2x more money than what I had made in my entire life. 

Obviously, I was completely blown away by this.  But I was confident it wasn’t going to last.  I don’t remember the exact date or time but I put printed out a number in huge font on paper and pinned these around my house.

2740

This number was the exact dollar amount that I needed to make everyday in order to make a million dollars in a year. 

Making money was my new hobby.  I was fascinated by it.  Screw Google Adsense, I was making much more doing direct advertising deals with Sprint and Nextel. I implemented a subscription paid forum, started selling phone accessories and even got money for donations. 

By the end of first quarter in 2006, I had a new number pinned around my house. 

33335

That’s what I needed to make everyday to hit a million a month (in profit before taxes).

Not counting selling a company or website I have never hit that number (a million in one month in profit). Till this day, I still have that number pinned.

In the last decade, I think my best month ever was about 750k in profit and that was produced in really about 20 days.

The past decade has been a crazy roller coaster.  CRAZY.

Looking back though it seems to have always been the same recipe.  Whether it was my ringtone site NextPimp, AuctionAds,  ShoeMoney Tools,  ShoeMoney System, Link Control, etc etc all of these were items I built because they were fun and I gave them away for free.  In the case of my blog I turned down advertising for many years until almost 2008.

BUT the biggest thing is once I started monetizing each of these, they all changed.  All of them in different ways of course.

With my ringtone site I totally stopped focusing on the user community and was squeezing out every dime.  Over many years traffic kept falling off and eventually it went to nil until a company bought it because of its SEO rankings.

For AuctionAds, it didn’t affect it really because I sold the company before it was profitable.  I was only 4 months into it and I had a lot of initial expenses and because of the model it wasn’t producing revenue.  I didn’t really care though because I had so much income coming in from doing PPC, affiliate stuff, and from residual income from my ringtone site.  I can’t disclose what it sold for but I can tell you each employee of the company received millions of dollars.

With ShoeMoney Tools as soon as I started charging to use the tools, stopped development and maintenance of them, and solely focused on getting more users subscriptions the tools itself started to fail. Revenue went from 300k/month to 30k/month in about a year and a half.

And the story goes on and on…

I have been writing month to month about the drastic transition this year has been for myself and my company. I turned 40 and started to figure out what I want to do.

Taking all this into account and analyzing my biggest strength and weakness I discovered I CAN do everything and often times I take over items when I shouldn’t. Which really leads to nothing being accomplished really well.

For the first time publicly I will reveal my partners in my newest company.  Bryan Zimmerman, CEO of the largest affiliate network jvzoo.com, Chuck Mullaney who has an extensive amount of experience owning his own email marketing company as well as experience in internet marketing, and another person who still doesn’t want to be named (you wouldn’t know him anyway but he’s our CTO and he has built applications that are unparalleled to anything out there).

All of us have put away a lot of cash over the last decade and are ready to build our legacy.  We also raised an initial seed fund from a private investor for $650,000.00.

We are all in agreement that our primary focus is to build the most innovative email marketing platform the world has ever seen.  We already had a lot of the core components from the PAR Program but all are in agreement we will be relentless in innovation to truly create the next evolution of email marketing.

We call it Market Notify.   We just opened up the beta application page here.  You will notice it’s not just a “sign up to be notified when the beta launches” type of thing.  We ask you for information about your list, how many people you have, and other information.  We will be inviting people as we grow and are positive we can accept the volume of new users.  Beta users must agree to give us feedback.

For this when you are accepted into the beta program we will give you a 50% discount for life.  You will also have first access to our affiliate program. With our affiliate program we are planning to beat every other email platform’s commission by double (or more).

All of us, as owners, are all in agreement our primary focus is not to make money but rather to build our legacy with an amazing email marketing platform that will truly change email marketing as you know it.  We are focused on having a great community of users and building the application to be extremely user friendly.

I believe this is what I was meant to build. It all circles back, as I am now back to being in my basement doing what I love… building cool & innovative shit.

I couldn’t be more excited.  If you haven’t already, fill out the beta application and be part of it.

 

Your Brand & My Chest = Win (For Charity!)

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I am auctioning myself to wear your company’s shirt for 3 days during the Affiliate Summit West Event January 2014 in Las Vegas.  I will wear nothing but your companies shirt (even to clubs and parties) for the 3 days.

The winning company will need to send me 3 XL shirts or you can bring them to the event if you are attending.

Go Here To Bid now!

About the auction:

To date I have raised a lot of money from T-Shirt Auctions for charity.  This is a huge opportunity for you to get your brand out to hundreds of thousands of people in the industry and also give to a great cause!

All of the proceeds go to charity in the name of the  Affiliate Marketers Give Back foundation which is a non profit group lead by Missy Ward (Affiliate Summit Co-Founder).

This is a HUGE opportunity to get your company out to a very targeted audience.  I normally take between 50 and 100 pictures with people and this year we will be doing video again interviewing people in the expo hall.

Here is the history of my T-Shirt Auction for Charity and details:

At Affiliate Summit West 2009 I agreed to wear your companies logo EXCLUSIVELY at Affiliate Summit west and the auction ended up going for $10,000 !!!!.

The winning bidders Trainsignal, makers of computer training software, were in attendance. We gave the money on behalf of the Affiliate Marketers Give Back foundation to the National Breast cancer society.

Then at Affiliate Summit East 2009 I did the same auction again for the Lincoln City People’s Mission Homeless Shelter and it ended at $11,000.00. The winning bidder was the giant coupon site retailmenot.com

 Once more a year ago at Affiliate Summit West 2010 I held an auction that raised $10,100 for the People’s City Mission again, the high bid coming from ClickBooth.

 

In 2011 Banner Ad Rockstar won the Auction for $5,000.00
2012 ASW Hostzilla Webhosting company for $5710

 

2012 Leadscon NYC BMI Elite – $5000

2012 Affiliate Summit West – Anthony Morrison – $5,000

 

 2013 Affiliate Summit West – Go Social affiliate network – $5,000

 

gosocial

Its really been awesome raising over $60,000.00 Total at Affiliate Summit events by wearing a companies t-shirt.

This is a great chance to get your brand out there and also support a GREAT CAUSE!

You will receive a TON of exposure. And A LOT MORE than just a handsome model wearing your logo!

Video Exposure:

  • At Affiliate Summit this year we have gone through all the background checks, union agreements, and other hoops to be one of very few people allowed to take video inside of Affiliate Summit West. I already have about 15 companies booked to interview them about their services and also will be doing some general video.
  • I also am asked about 10-20 times to be video interviewed (nobody is supposed to shoot video without authorization people will do it outside of conference areas) and your shirt will be shown.
  • I have over 10,000 YouTube subscribers and am by far the most subscribed to person in this niche. All of the subscribers get alerted each time I upload a video. Each of my videos also has a chance of being syndicated by techcrunch/mashable or another large HUGE website and giving your company more exposure.
  • I will also put the video on our CDN which will be ShoeMoney branded and get more exposure on the blog here.

Photo Exposure:

My photo gallery is the most visited section of ShoeMoney.com other than the root domain. Check these stats out from the last year.

Pages - Google Analytics

You are not reading that wrong… over 6 million page views to the blog and almost 1 million to the photo gallery. 

That’s quite an amazing reach!

(yes when I redid the blog last august I forgot to re-add my analytics code so its actually a bit more).

 But besides the TONS of photos I will have in my own gallery, there will be loads of them on flickr and Facebook that people will tag and they’ll be seen by many.

Bid now!

Can you handle the truth? & ShoeMoney November Recap

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As always if you just want to get to the posts in November just skip to the bottom.

Well already through November. I did some fun stuff. Got married (again) to my wife in Vegas. Was a total surprise. Really nice and well done by my wife. It’s not easy to surprise me. Normally I smell a rat a while away but I was completely surprised. I also went and drove Ferrari’s and saw a bunch of shows.

My wife and friends left and I stuck around to speak at the Ungagged conference. It was their first show and it was really awesome. Reminded me of the first Pubcon’s and SES shows. Both attendees and speakers really knew there shit and I made a lot of great new friends and contacts. Good stuff. Looking forward to their next show in Europe this spring/summer.

Can you handle the truth?

Last Friday a company called Boost Software got hammered by the FTC. They seized all assets and stuff. Neverblue affiliate network is also involved but because they are in Canada not sure if they will be named or not.

I don’t even want to link to the case or talk much about it because its taking away a bit from the point I wanted to make in this post. I will be doing a writeup on it just was waiting to hear back from a few sources that know the inside scoop.

Today everyone is making products and selling them. Marketing them in various ways. Some might be misleading…. Seth Godin wrote a book called All Marketers Are Liars. Awesome book and the truth. It had a lot of controversy though in the title and he eventually changed it to All Marketers Are Story tellers. He talks about it when he was a guest on my radio show many years ago.

Basically its the truth. I am a hardcore realist. Marketing is basically getting people to take action on something they wouldn’t normally do. So as marketers we create visions of what this product can do for the customer.

Now, as I have written numerous times, I know the fact is that probably 2% of people that pay buy my ShoeMoney training products will actually take action and do anything with it.

I reluctantly accept that..

But lets look at companies who’s business model is praying on man kinds weaknesses. The best example I can use is a gym membership.

I was talking to the owner of a local gym and he was telling me typically they oversell subscriptions to about 2000%. That means that if a small percentage of people paying a monthly fee for their gym membership actually used it, they could not fulfill what people were paying for.

Is having a business model that prays on people’s weaknesses bad?

Ok let me bring up something else that most people just accept but don’t ever think about.

Lets say I had a company that you could pay me monthly and on average lost 90% of your monthly money.

NO IM SERIOUS follow a long.

AND lets say that if you did one month get your money back then I am going to ensure that you loose more in the future.

AND AND lets say that I get the government to force you to participate in my gambling (essentially) program and fine you if you don’t participate.

That is auto insurance.

Thats just 2 basic examples that most consumers never think about. I could go on forever about existing accepted business models and other things that are obviously not good for the consumer.

Here is the point I am trying to make. You have seen and will continue to see FTC investigations into online marketing companies for a variety of reasons. The ground work is being laid down now. Eventually some of whats considered “deceptive” practices will be accepted in the future and what is considered not good for the consumer will be a common practice that people just accept.

Anyway have a great December and a safe holiday. Dont drink and drive!

Nov-03 09:09:50 – Join us tomorrow with “I’m John Chow Bitch” @JohnChow (7 comments) John Chow. A blogger who went from doing it for free to turning his website into a multi-million dollar business. John Chow dot com is one of the biggest blogs on the internet and has 250,000 active…[more]

Nov-05 08:43:09 – Life After Affiliate Marketing – ShoeMoney October Recap (12 comments) This is the October ShoeMoney Recap.  As always if you want to skip my normal F.R.A.T (f#ck reading all that) then just scroll to the bottom to see the posts from October. If you have been following along you know that I have had a lot of cha…[more]

Nov-07 00:02:20 – @BuySellAds…buys and sells ads! ShoeMoney FSF (6 comments) Free Shirt Friday! This week’s shirt is from BuySellAds. You guessed it! They buy and sell ads! For online companies. Check them out here. …[more]

Nov-10 08:55:10 – Affiliate marketing and more with Zac Johnson on the ShoeMoney show (9 comments) Zac Johnson has a blog where he talks in pieces about how he?s made millions from affiliate marketing. But you can tune in to the ShoeMoney Show and hear his story all at once, in an interactive way TOMORROW, November 11th at 2p…[more]

Nov-11 09:54:18 – Reminder – Tune in TODAY! (6 comments) Reminder for you not to forget to tune in to the ShoeMoney Show for special guest, Zac Johnson TODAY at 2pm PST / 5pm EST. Zac is a pioneer in the internet marketing world. He?s been an online entrepreneur for 18 yea…[more]

Nov-17 09:35:50 – Learn how to be a Founder, President, CEO and much more @isaldana (11 comments) Our next ShoeMoney Show is streaming live tomorrow, November 18 at 2p.m PST/  5p.m EST. via Web Master Radio. Tune in because our guest this week has a lot under his belt, especially for as…[more]

Nov-21 09:00:56 – Free Books and More does just that! ShoeMoney SFS @FreeBooksAndMor (6 comments) This week’s Free Shirt Friday comes at you from Free Books and More. They give out free books…and more. They offer books are bargain prices and sometimes for free for promotional reasons (more readers equals more reviews …[more]

Nov-26 12:00:37 – To sell or NOT to sell??? (2 comments) Black Friday has been creeping into Thursday, Thanksgiving day, for a few years now. Each year, business owners must make this moral decision: Keep closed on Thursday and preserve the stay-at-home, forget-about-work traditions of the American holiday O…[more]

Nov-27 11:59:48 – No better time than to give thanks! (4 comments) I love the simple tradition of Thanksgiving — giving thanks. We can give thanks any day of the year, but as crazy as life is, it?s good that we have the one day a year to actively think about what we are lucky to have. First off, I?m thankful to l…[more]

Nov-28 13:59:26 – @affiliatesummit has a cool t-shirt – ShoeMoney FSF (2 comments) Affiliate Summit is the giant of all marketing conferences, so it makes sense that their t-shirt is sweet. It’s free for you today on Free Shirt Friday. …[more]

@affiliatesummit has a cool t-shirt – ShoeMoney FSF

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Affiliate Summit is the giant of all marketing conferences, so it makes sense that their t-shirt is sweet. I have been going to Affiliate Summit for 10+ years now and have had the great opportunity to speak at a handful of them and even keynote! In January at ASW I will be speaking and you can catch the entire line up here: http://www.affiliatesummit.com/15w-speakers/  This is a must attend event so please register as you do not want to miss out on the great connections you can make! http://www.affiliatesummit.com/15w-register/

IMG_2877

If you would like to see your company on free shirt Friday, please click here for details!

No better time than to give thanks!

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I love the simple tradition of Thanksgiving — giving thanks. We can give thanks any day of the year, but as crazy as life is, it’s good that we have the one day a year to actively think about what we are lucky to have.

First off, I’m thankful to live in this country. No country is perfect, but the U.S. is pretty great. Among many blessings, we’re lucky not to experience war on our land. Again, you can turn on the news any day of the year and feel thankful that we are not experiencing some of the terror other countries are.

As far as my life goes, I’m most thankful for my family. I have an amazing wife who is strong and can keep up with me all while being a great mother. When my life was looking down more than a decade ago, J motivated me to get up and go. Since my marriage and having two beautiful daughters, life has continued to look up. I’m thankful for my two kiddos. Any parent understands — it’s crazy how fast they grow up and smart they are!

I’m also thankful for my fans. You guys have also kept me up and going and motivated for the next thing. It’s so cool to have a relationship with a wide base of people. It’s so much fun sharing things with each other — what’s working in the internet marketing field and what’s not. Who’s successful and who’s not and why.

I wouldn’t have fans without my success, which I am extremely thankful for. It’s taken a lot of hard work to get to where I am. And the hard work never ends. (I’m glad that I have that work ethic in me. I’m always ready for the next thing.) But I’m really thankful for the opportunities I’ve been given to be able to get to this point. Sure, there’s been mistakes along the way. But those mistakes have taught me lots of lessons, so I guess I’m thankful for them, too!

I’m thankful for being able to publish my book and that people are reading and buying it. I’m thankful for publicity of my website and of me as a successful entrepreneur. I’m thankful to be at it again with the ShoeMoney Show after a 5-year hiatus. And I’m thankful to be doing all of this work during the time era that public-use internet basically started. It’s been a cool journey growing with the changing field.

To sell or NOT to sell???

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Black Friday has been creeping into Thursday, Thanksgiving day, for a few years now.

Each year, business owners must make this moral decision: Keep closed on Thursday and preserve the stay-at-home, forget-about-work traditions of the American holiday OR open on Thursday and make more sales but also subject employees to working the holiday and ignore traditions.

If you’re an online business, you don’t have as much of a moral dilemma. You don’t have unhappy employees standing at a cash register, thinking about turkey and family and hating every person that comes through the line. But if you advertise Black Friday sales happening on your website on Thursday, you’ll still have to put in some labor on Thanksgiving day.

Either way, you should obviously capitalize on Black Friday sales. That’s a no-brainer. By now, you should have figured out your Black Friday sales and emailed your customers the deals. Here’s an idea: Give your email list customers a special coupon that the general public doesn’t have access to.

Black Friday is THE shopping day of the year. Don’t be shy. Whore out your business, your sales, the day. Customers EXPECT and are actively LOOKING for great deals on this day. They plan on it. It’s your duty to take advantage of that. (Some businesses decide to do only small sales on Black Friday and advertise them as if they are some amazing deal. But you’ll probably get more shoppers and buyers from actually amazing deals.)

Don’t forget about CYBER MONDAY. ESPECIALLY if you are exclusively an online business. This, also is a no-brainer. People who want to avoid the crowds on Friday take advantage of Cyber Monday instead. Take advantage of this, too. Get creative. Offer sales on both Friday and Monday, or for 4 or 5 days in a row. Think of ideas like a countdown sale. Start with 20% off of everything and get down to 60% off of everything while items are available.

Use and abuse Black Friday and Cyber Monday. Shoppers expect it. They don’t all expect sales on Thanksgiving day. That’s your call.

 

Free Books and More does just that! ShoeMoney SFS @FreeBooksAndMor

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This week’s Free Shirt Friday comes at you from Free Books and More. They give out free books…and more. They offer books are bargain prices and sometimes for free for promotional reasons (more readers equals more reviews equals more readers…). Check them out here.

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If you would like to see your company on free shirt Friday, please click here for details!

Learn how to be a Founder, President, CEO and much more @isaldana

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Our next ShoeMoney Show is streaming live tomorrow, November 18 at 2p.m PST/  5p.m EST. via Web Master Radio.

Tune in because our guest this week has a lot under his belt, especially for as young as he is.

Isaac Saldana co-founded themebid.com, a bidding site for services, where he took the role of Chief Technology Officer. Then he co-founded notpaul.com, a site where events were generated by fans.

Now, Isaac is the president of a little company called  SendGrid Inc., an email delivery and transactional email service. He also co-founded this company and served as the CEO for some time.

Talk about being a boss.

Join us. tomorrow at Tuesday, November 18 at 2 p.m PST/ 5 p.m EST .

Reminder – Tune in TODAY!

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Reminder for you not to forget to tune in to the ShoeMoney Show for special guest, Zac Johnson TODAY at 2pm PST / 5pm EST.

Zac is a pioneer in the internet marketing world. He’s been an online entrepreneur for 18 years and a blogger since 2007.

Zac heads Blogging.org, an online community and training course for teaching other how to make money through the use of blogging and affiliate marketing.

He’s made millions from affiliate marketing. Join the LIVE conversation to find out how he’s done it and remained on fire all these years.

Listen to our conversation TODAY, at 2pm PST / 5pm EST., via Web Master Radio. They’ve got a mobile app for ya, too.

Affiliate marketing and more with Zac Johnson on the ShoeMoney show

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Zac Johnson has a blog where he talks in pieces about how he’s made millions from affiliate marketing. But you can tune in to the ShoeMoney Show and hear his story all at once, in an interactive way TOMORROW, November 11th at 2pm PST/ 5pm EST on WebmasterRadio.Fm

Zac heads Blogging.org, an online community and training course for teaching other how to make money through the use of blogging and affiliate marketing.

I have done several podcasts and interviews with Zac and you can catch one of them here: http://zacjohnson.com/episode6/

Naturally, Zac, too, specializes in these areas. He’s been an online entrepreneur for 18 years and a blogger since 2007. He’s a pioneer at internet marketing and I’m sure our conversation will be of interest to you. Let’s see what he has to say! How did he make millions? What projects is he working on? How can people succeed like he did? What’s next in the internet marketing world?

We’ll visit those questions and more TOMORROW, Nov. 11 at 2pm PST/ 5pm EST. Tune in LIVE at Web Master Radio. They have a mobile app, too.