Happy Halloween! This week’s free shirt on Free Shirt Friday is from Appointment Aid. They make appointments easy to make and remember for both the company and the company’s client. Check them out here.
Trick or treat…
Treat! Offer your customers a discount or other special offer via email this month. You can do this even if you can’t find a way to connect Halloween to your business. Here are some tips for how:
Word play: Can’t go wrong with word play. In the subject line or body of your email or in your advertised deal, work in phrases like: “scary good deal,” “spooktacular sale,” “sweet savings…” Get creative and get their attention!
Note: Consumers are on the look-out for sales and deals during holidays. It’s a mutual understanding from both the consumer and the seller that holidays are often an excuse to have a sale. No shame, no worries. Go ahead and use Halloween as an excuse to sell. Customers appreciate it.
Imagery and design: Tell your customers Happy Halloween. Announce a sale, discount or special item. Tie it to Halloween by decking the email with things like….
- Halloween, fall colors
- Pumpkins, jack-o-lanterns
- Full moon
- Witches, witch’s brew
- Black cats
- Zombies? (But don’t scare your horror-o-phob customers. Avoid blood.)
Free Halloween gift with purchase of…: With purchase of xxxx from your company, your customer will get a free Halloween-y gift!
Examples: a bunch of candy, unique pumpkin carving/decorating ideas, recipe ideas and more. *Hint: Pinterest is a handy thing.
Your company doesn’t sell these items, so give them a gift card or coupon to a place that does.
Better yet, send the actual item via snail-mail. Ship it overnight. They’ll love you for it.
Expand to fall season, not just Halloween: No need to feel stuck to Halloween. The fall season has plenty to play with. Play with some of these in-season trends and themes:
- Fall colors
- The theme of change
- Warmer clothes, fall fashion
- Savory foods
- Sweet in-season treats (caramel apples, pies, candy)
- The theme of warmth
- School starting
- The theme of harvesting
- Pumpkin-flavored stuff. People love it!
- Fall scents…
Get the idea? Take some aspect of Halloween or the fall season and use it to sell. You can do this with any holiday.
In case you missed the announcement, know that Mike Sprouse is our special guest for Episode 8 of the ShoeMoney Show TODAY at 2p.m. PST/ 5p.m. EST.
Tune in because Mike has a lot of experience, stories and success that will not only be entertaining but also beneficial for you to learn from.
Mike has written a book, been a top marketer at Playboy and the CEO of one of the world’s biggest, privately owned internet marketing companies (Epic Media Group).
Now, he’s the founder, president and CEO of The Sprouse Group. The Sprouse Group works to better businesses. They offer these businesses e-commerce consulting, traffic and SEO growth, branding and creative design, and marketing strategy.
Tune in to hear about Mike’s climb to success and any tips he might have for you.
Stream it live TODAY at 2p.m. PST/ 5p.m. EST at Web Master Radio or use their app for your phone.
Listeners, Readers, Internet Enthusiasts,
Announcing our next guest on the ShoeMoney Show tomorrow at 2:00 pm PST/ 5:00 pm EST on WebMasterRadio.FM : Mike Sprouse.
Mike has done a lot. Graduated with a degree in accounting. Played tennis professionally. Was the senior vice president of marketing at Playboy and the CEO of major marketing company, Epic Media Group. Oh and he wrote a book!
Now, Mike is the founder, president and CEO of The Sprouse Group, which does a lot for companies. The Sprouse Group works to boost clients’ sales, build their brands and grow sustainably. The group specializes in e-commerce consulting, traffic and SEO growth, branding and creative design, and marketing strategies.
Obviously, The Sprouse Group is not just an internet marketing team and Mike is not just an internet marketer. See what this interesting guy has to say on our next show on tomorrow, October 28 at 2 pm PST/ 5 pm EST., airing LIVE.
Tune in then on the Web Master Radio streaming site. You can also use their app for your phone.
If you missed last weeks episode with Aaron Wall, CEO of SEO Book, catch it here: http://www2.webmasterradio.fm/shoemoney-show/2014/seobook-blogging-towards-profitable-publishing-with-aaron-wall
Looking forward to it!
This week on Free Shirt Friday is the company What Runs Where. This company tracks their clients’ advertisements and figures out which ones are doing best and which ones are not. They also look at the companies’ competitors to keep up with what their clients can do to stay on top. Here’s the What Runs Where website.
TODAY, at 2 p.m., PST/ 5 p.m., EST, please tune in to the ShoeMoney Show with special guest, Aaron Wall!
Aaron is another well-established person in the Internet marketing world. His site, SEO Book, was one of the first of its kind that is still up and running today.
To date, SEO Book has sold over $1,000,000 SEO eBooks to date. Aaron stresses that the people that write the books have years of experience with the material by education and hard work.
The site has also published a bunch of major websites over the years.
Tune in today on WebMasterRadio.fm to learn about Aaron’s endeavors and what he’s up to now
The comeback of the ShoeMoney Show could not be better. TOMORROW, October 21 marks our seventh episode in a row this year.
The guest is Aaron Wall. In 2003, Aaron and colleagues launched one of the first SEO sites that still stand today.
SEO Book has sold over $1,000,000 in SEO eBooks to date. Aaron is proud that all the SEO tips and information is laid out in the books by people who have years of hard work and education under their belts. People like Aaron.
The site has also published numerous major sites.
We’ll talk about all of this and what Aaron has learned over the years.
Tune in to our conversation tomorrow, October 21 at 2p.m., PST/ 5p.m., EST online or via the Web Master app on your phone. If you really can’t, then archive it.
If you missed last weeks episode with James Carner, CEO at eHygienics you can catch it here: http://www2.webmasterradio.fm/
Calling all RV lovers. Free Shirt Friday this week is hosted by Do It Yourself RV. Their website shows people everything RV-related — from building them to fixing floors to interior design. Check them out here.
The distinguished guest is James Carner CEO at eHygienics. The chat James has done everything from sales, marketing, investigating, guest writing for publications and lots of internet services for major companies. Currently, he owns eHygienics, which specializes in removing any threats (bounces, protesters, litigators) to small or large email databases.
We’re super happy to have James as our sixth guest on the ShoeMoney Show. He’s another guest making the comeback of the show a strong one!
Who dat? James Carner, the next guest on the ShoeMoney Show.
James has a rich background in Internet marketing and the like. Tune in to the chat with James tomorrow, October 14th at 2 p.m., PST/ 5 p.m. EST to see what he’s got to say about being an entrepreneur, techie and much more.
Here’s a quick look at his resume:
- 2009 – present: CEO, eHygienics – eHygienics specializes in removing any threats (bounces, protestors, litigators) to small to large email databases. eHygienics is a professional email list hygiene company.
- Present: Private investigator of spam advisories
- Past 14 years: Serviced publishers and affiliates with email assistance, dynamic offers, targeted data, landing pages and form page leads
- ‘90s: Sales and marketing positions for software and telephony giants like Epicor Software and Lucent Tecnologies
- Writer and contributor for TheMail.com and PerformanceInsider.com.
That is why you need to tune in! Lots to learn from Mr. Carner! Should be a good talk. Tune in live on the Web Master Radio website or through their mobile app. If you must miss it live, then access the show on the website’s archive.
If you missed last weeks show with Ryan Urban, CEO at BounceExchange, you can catch it here: http://www2.webmasterradio.fm/shoemoney-show/2014/bounce-exchange-ceo-ryan-urban
This is the sixth episode of the ShoeMoney Show after a five year hiatus. We’re happy to be back!
This week’s free shirt on Free Shirt Friday is from Click Funnels. It’s a pretty sick shirt. Click Funnels offers “professionally designed marketing funnels” for your website, in order to save you time and money. They must be doing things right because there’s a client wait list right now! Here’s their website.
What is Bounce Exchange and what does it mean? It’s a company, and for them, it means transforming ‘bounced’ website traffic into revenue. And by ‘them,’ I very much am referring to Bounce Exchange CEO, Ryan Urban, though Ryan’s many colleagues also make the company’s success possible.
We welcome Ryan as our guest on today’s episode of The ShoeMoney Show at 2:00 pm PST/ 5:00 pm EST !
Ryan is going to be a relevant guest for many of you out there seeming as you all probably have websites and Bounce Exchange focuses on all kinds of websites’ traffic. Meaning, his target audience is huge.
Today we’ll talk about how he got where he is today, what struggles and triumphs he and the company has faced and what’s new. Join us at 2:00 pm PST/ 5:00 pm EST on WebMasterRadio.FM. You can also listen via their mobile app or on-demand archive.
Looking forward to it!