This weekend I’ll be speaking about Effective Social Media Techniques at the Affiliate Summit in Las Vegas with fellow panelists Andrew Wee, Keith Plocek and Brett Tabke. As you know, Shoe will also be in attendance to speak about Killer Facebook Advertising Tactics (sans Dennis Yu, it appears). If you’re attending, come bug me so [...]

Every once in a while I hear someone get all butthurt about which is better, search engine optimization or social media marketing. The SEO purists turn their nose up at social media marketers and dismiss it as spamming in disguise (kind of ironic, since SEOs have had their fair share of snake oil accusations), while social media marketers point out dozens of examples where they were able to get a site ranked solely using linkbait and social media, without any SEO considerations. Having been on both sides of the fence, I’ve heard both arguments. Which discipline reigns supreme?

I’ve been doing Internet marketing in some form or another for nearly four years, and while I’m nowhere near the seasoned veteran as some of the old dogs in this industry, I’ve worked with my fair share of clients, met lots of people, seen trends come and go, and heard plenty of eye-rolling buzz words [...]

The Elite Retreat is only 1 day away, and it’s bound to be one of the most valuable conferences of the year. I thought I’d highlight 5 reasons why the Elite Retreat is a can’t miss conference.
1. You’ll learn from some of the smartest and best entrepreneurs in the Internet marketing business. Check out [...]

As you undoubtedly know, Yahoo! and MSN recently agreed to a 10-year search deal (Search Engine Land breaks down the deal in simple terms, essentially pointing out the final nail struck in Yahoo!’s search coffin). Aaron Wall highlighted some SEO stuff that’s still hanging in the balance, such as the Yahoo! Directory and Yahoo! Site [...]

I got the idea for this post last week, and before I could sit down and write it I caught The Yes Men Fix the World on HBO. It so beautifully exemplified my point that I felt I had to make a shout out. For those of you who are unaware, the Yes Men are [...]

Online businesses and moneymaking ventures pop up left and right like wet gremlins, yet only a small fraction of them will have some semblance of success. A lot of people seem to equate the Internet with “easy money” because you’re able to set up a website and try your hand at making money while sitting [...]

Hey folks, it’s Rebecca Kelley here (formally of SEOmoz and currently the Director of Social Media for 10e20, your friendly neighborhood social media marketing company). About a year and a half ago I pulled some guest posts out of my ass for Shoe, and he must have been nostalgic lately because he’s asked me to [...]

It’s been a while, but I thought I’d author a post this week about how awesome Rock Band is and then lazily tie it in with SEO. Oh, and to save some of you from posting this in the comments, no, this has nothing to do with making millions of money online, MMA, boobs, affiliate [...]

I grew up on the awesomely badness of Jean-Claude Van Damme movies, with Bloodsport being the Citizen Kane of Van Dammery. I’ve seen the movie more times than I’d care to admit, and I caught it on TV the other night. As I was watching, I couldn’t help but notice striking parallels between the movie [...]