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How to Instantly Get More Pageviews for Free

April 13, 2010

A few months ago during the redesign of ShoeMoney.com I noticed this area next to our social links: At the time there was a random post being displayed. Sure, that would have gotten some clicks but it occurred to me that there had to be a better way. Obviously some posts are better than others,… read more

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How to Get Analytics From Your Videos

March 24, 2010

Video presents an interesting problem for the online marketer. While video is extremely powerful and engaging, we give up a lot of “features” that a standard HTML sales page has. It’s very possible that your flashy, engaging video presentation does a worse job of conveying your message than a good page. Even worse, it’s very… read more

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Make Your Life Easier in 2 Simple Steps

March 16, 2010

Welcome to the first Tech Talk Tuesday. Most readers of this blog are self-employed in some fashion. If you are, you probably know that there are hassles that come with being self-employed. One of the biggest is the amount of paper that seems to stack up. Bank accounts, taxes, investments, payrolls, lawyers, receipts, bills, invoices… read more

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Split Testing with a Genetic Algorithm

March 3, 2010

I’ve got some interesting data following the ShoeMoney System launch that I want to share.

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Want Analytics on your Twitter?

December 18, 2009

At this point, for online marketers Twitter and Facebook are no longer just ways to chat with our friends and colleagues. Both platforms provide a rich environment for user and customer acquisition. The biggest problem though, is that there are virtually no analytics or metrics other than follower/friend counts. From what I’ve seen, Ad.ly is… read more

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How to Pass Up the Opportunity of a Lifetime

November 16, 2007

Sometimes I feel like its every day that someone comes to me with the opportunity of a lifetime. It will require no capital investment, just a little tiny bit of my time, and will have enormous returns. I (almost) always pass. But how do you know when to pass up these great chances to become… read more

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Answers to Q&A Round 3 – With David Dellanave

August 13, 2007

Luis asks: What motivates you to be with shoe and not doing all that stuff by yourself. David Dellanave: Same reason I don’t clean my own house. I can be far more productive focusing on what I’m good at, and letting a great marketer do the marketing that I’m not great at. Teddy asks: What… read more

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MyBlogLog Tracks Your Visitors Ad Clicks

February 23, 2007

I know we said we’d never mention MyBlogLog again, but that was before this discovery. Maybe all the recent MBL exploits recently didn’t bother you. Maybe they seemed trivial. I don’t think people should feel the same way about this one. This isn’t even an exploit, but something that MBL is actively doing with their… read more

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11 Reasons Why OpenID Rocks/Sucks

February 20, 2007

I’ve had some interesting conversations with people lately regarding OpenID. What is OpenID? It’s 1 login/password for every site that supports it. As you may have noticed we’ve implemented it here in the comments and soon you will have to have an OpenID in order to leave a comment. Now Microsoft tried to do this… read more

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