Split Testing with a Genetic Algorithm
I’ve got some interesting data following the ShoeMoney System launch that I want to share.
This time around I used genetify to do multi-variate testing with an optimizing algorithm. Let me show you why this is important.
Let’s say we got 50,000 unique visitors to our landing page.
3.0% conversion rate
5.0% conversion rate
So you say, great, orange [...]
Read MoreWant Analytics on your Twitter?
At this point, for online marketers Twitter and Facebook are no longer just ways to chat with our friends and colleagues. Both platforms provide a rich environment for user and customer acquisition. The biggest problem though, is that there are virtually no analytics or metrics other than follower/friend counts.
From what I’ve seen, Ad.ly [...]
How to Pass Up the Opportunity of a Lifetime
Sometimes I feel like its every day that someone comes to me with the opportunity of a lifetime. It will require no capital investment, just a little tiny bit of my time, and will have enormous returns. I (almost) always pass.
But how do you know when to pass up these great chances to [...]
Answers to Q&A Round 3 – With David Dellanave
Luis asks:
What motivates you to be with shoe and not doing all that stuff by yourself.
David Dellanave: Same reason I don’t clean my own house. I can be far more productive focusing on what I’m good at, and letting a great marketer do the marketing that I’m not great at.
Teddy asks:
What [...]
MyBlogLog Tracks Your Visitors Ad Clicks
I know we said we’d never mention MyBlogLog again, but that was before this discovery.
Maybe all the recent MBL exploits recently didn’t bother you. Maybe they seemed trivial. I don’t think people should feel the same way about this one. This isn’t even an exploit, but something that MBL is actively doing [...]
11 Reasons Why OpenID Rocks/Sucks
I’ve had some interesting conversations with people lately regarding OpenID. What is OpenID? It’s 1 login/password for every site that supports it. As you may have noticed we’ve implemented it here in the comments and soon you will have to have an OpenID in order to leave a comment. Now Microsoft [...]
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