I remember when I first got started in online marketing I read a stat that blew my mind.
At the time, your average American internet user was visiting 50 different websites every day. To me, this stat meant that there are 50 ways to get your message in front of the right people every single day.
Now, we all know that marketing is about more than finding the right market, it is about bridging the right message with the right media at the right time.
How many different ways do you currently drive traffic to your website?
Or, for that matter, how many different ways do you market yourself to find new customers? If you are using more than 3 unique strategies, than you are in the minority. Most businesses depend on 1-3 sources of traffic and customers.
The truth is though, there are probably close to 15 unique ways you can be finding customers, and easily as many if not more ways to generate targeted traffic for your website.
Previously I shared with you somegreat strategies in this post about Insurance Library. Where I discussed using Q&A sites to find prospects.
You no doubt read my big list of ways to generate traffic for your website, but in this post I want to focus on some unconventional strategies.
There is a clever traffic generation click that sneaks up on prospects in a friendly, yet unassuming way.
Basically, you need to come up with an excuse to engage someone in conversation, and than leave breadcrumbs for them to follow to reach and click on the site you want them to.
3. Linking to sites you want exposure from. I notice any new links that point to my blog. In fact, the moment I see referral traffic from a new source, I will spend 5-10 minutes researching exactly who is linking to me and not only do I discover new products and services, I also discover people worth building a relationship with. Even without a link, I have Google Alerts set up for my name, and my different company names, clients names, etc… In fact many people have social media listening/monitoring tools setup as well looking for brand or name mentions. These are great strategies for reaching influencers. Trust me, most of them will notice.
4. Job Websites – If you are trying to reach prospects, one of the best ways to get noticed is to post a job online. Thousands will see it, and the posting cost will easily be covered.
5. Classifieds websites – Post a gig or a job, or even an item for sale. Just think about which sections will reach your audience and post something related. For example, if you do landscaping, maybe sell a used lawnmower on craigslist and nextdoor.com and you will reach local prospects who will now know you exist. Don’t forget that there are literally hundreds of niche websites that offer classifieds for specific industries and verticals. I sometimes browse the job board on problogger looking for writing opportunities, but I’ll often discover other marketing blogs or websites that are relevant to me.
I think its important to note that you still need to be authentic with your engagement. Most people can sniff out a sales pitch from a mile away.
As Dan Kennedy says, never underestimate the skepticism of your market. You can assume whatever you want about them and their intelligence level, but…NEVER UNDERESTIMATE THEIR SKEPTICISM! This is the reason you should be forthcoming about any flaws in your business and possible objections your prospects may have.
What are some other websites you can think of to sneak up on your audience without screaming for attention?
However, my personal favorite sneak attack traffic strategy is “Consumer Surveys.”
For about 10 cents an answer, I can ask anyone a question through Google Consumer Surveys
You can do something simple like which of two logos do you prefer. This will not only give great insights, but will help you reach your audience in an indirect way.
In fact, for fifty cents an answer, you can ask a qualifying question first. For example, you can first ask, do you own a website, and than ask your survey question. Just make sure to include details about your business in the question, so they are exposed to your brand in an authentically engaging way.
Think about all the websites your targeted persona’s visit and think about all the different ways you get in front of them inconspicuously. I bet you can come up with a dozen ways, many of them free, that you can sneak up on your audience and engaged them authentically.
Now, for the best strategy of them all… Numero Seven…
7. Integration partners with other websites.
The most valuable traffic I have ever found online is getting traffic from an industry peer who gives out your content to their audience. Guest posting is a simple version of this, a much more effective version is giving away free bonuses of your content with the purchase of a related product from an industry peer. Not only do you reach your audience for just the cost of content, and not only do you get instant credibility by having them share your content, but you reach people who are actively demonstrating a willingness and ability to buy a related product. There is no other way I know to actually reach prospects who demonstrated and ability to pay and a willingness to buy.
With that in mind, you should know that I discover new companies all the time by browsing zapier, ifttt and other sites that connect API’s to see who they integrate with. Same goes for Marketo. They list all sorts of marketing apps that integrate with their system. It’s called Launchpoint, and it is full of excellent marketing tools. So, if you have some sort of software, integrate with Zapier, Integrate with other platforms, especially universal ones, and you will see it drive all sorts of targeted traffic your way.
I have easily spent over $10,000 over the years with companies I discovered by browsing the directory of services that integrate with the services and apps I currently use and many that I don’t even use, but may want to in the future. Integrate and you will not only add a new access point to your system, but you will get lots of free marketing and exposure to extremely qualified prospects.