New Twitter Profile looks like Facebook (and what it means to advertisers)

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If you have a twitter account you probably got this also…

Give your profile a makeover. - - ShoeMoney Capital Mail

Its a big change from the current layout… between the header and picture its virtually identical to Facebook’s.

But in the bigger picture of things the new layout opens up a lot of new advertising options. These are pretty much stolen from Facebook as well…

I have been told by some key folks on the Twitter advertising team that soon you will be able to advertise in the sidebar and have the ability to “boost” your posts as well with the same options as Facebook allowing you to reach friends of friends and get into their twitter feed that you normally would not.

This will be interesting to see how this plays out.   Especially when less than 20% of Twitter users actually use the web interface (as a whole).

The Top 20 Twitter Clients - HootSuite, TweetDeck and More


I am also guessing the demographics of people that use the web interface,  income wise,  is going to be lower (just a guess) vs those who use clients.

I am going to give it some tests for sure once it gets going.

13 thoughts on “New Twitter Profile looks like Facebook (and what it means to advertisers)

  1. Thomas Owen

    Hey Jeremy,
    I also think that this opens up more advertising options for Twitter. I’m surprised that its taken Twitter this long to make a change in the appearance to accommodate better advertising options.

    I have noticed Twitter getting quite a bit of stick recently so this could be exactly what they need!

    Thanks for sharing.

  2. Brittney Clover

    Twitter just needs to stick with what the do best: short simple 140 or less blasts. There’s all ready a facebook we don’t need another one.

  3. Sean

    It certainly will be interesting to see how things end up with this. I suspect they’ll still be modifying the final touches over the next several months. I hope that you will also report on that if that happens to be the case.

  4. B. Kelley

    I’d totally be interested in being able to advertise on twitter. I’ve been thinking for awhile that needed to be happening. Glad to hear that things are likely to head that way soon.

  5. Penny

    Meh. They’ll just change things back in 6 months when they see people hate it.

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