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Why Nobody Reads Your Shitty Blog & 3 Ways to Fix It

by Taewoo Kim on April 1, 2014 · 18 comments

I had a dream.

And it was a dream like every other Asian American college kid in US had – going to medical school.

So I took the MCATs (the test for medical school). I was in 99 percentile for math/sciences. English, i was somewhere near “habla ingles?” level.

No matter how hard I tried, i just sucked at English in general.

I mean, seriously.. who in their right mind uses the word “cognizant”, “surreptitiously”, and “ostensibly” unless you’re one big douche bag? F*cking ETS people.

My writing was worse. I remember my 3rd year high school teacher asking me if my family couldn’t afford Hooked on Phonics when I was a kid.

It don’t matter.

I might not be the best writer on earth, but hell at least 24k people came to my blog past 12 months (and growing).

So that brings the point.. You don’t have to be the best writer on earth to write blogs that people want to read.

But why on earth do people read my or any blog? And how do you get people to read yours?

Let’s look at this blog (Shoemoney.com) where I’m guest blogging now.

Bottom line: if people read your blog, your influence goes up.

If your influence goes up, your reader listens to what you have to say, even if it maybe business in intent.

I don’t claim to be blogging guru, or some social media expert…. but I do have the facts to back up my statement.

1) Case Studies

I recently wrote about how I started a “zero risk” business that paid both a salary & profit share. Call it a spark of genius out of sheer creativity or extreme hunger, I had to figure out a way to make money without having the enter the dreaded corporate world again.

That story wasn’t wildly viral, but it did get read by bunch of lead generation and direct response marketing people who were competing with my previous solar lead generation company.

If you’re not just a “wantrepreneur” who’s just daydreaming and are actually making things happen, the odds are that you have some stories that you can share about what you did.

It doesn’t matter if you failed or not.

People just want to know what was going through your mind and what you learned.

2) Go Against the Grain

There are lots of stupid people in this world, and sometimes, those stupid people do stupid things together.

My ex-girlfriend entered this USANA health competition (because her USANA associate friend asked her to) where they ask you to lose weight/get toned and at the end of the month, they ask you to take before/after pic and get judged in front of live audience. Of course, it was a ploy to sell their completely useless sugar water products. (2008 acai anyone?)

She worked her ass off for 2 months and lost about 10 lbs (she weighed 115′ish before).. so that’s about 9% of body fat. Not only that, she had some insane muscle tone afterwards. (But NOT because of their product, but because she gave her best every day running, stretching, yoga-ing, lifting weights, etc etc.)

USANA is a network marketing company, and so of course, their associates entered.

I swear to god.. some of these jokers just basically sucked in their still-fat tummies and claimed that they lost weight.


(This is not from USANA, but illustrates the point).

How was the winner picked? By the how loud the audience claps.

Of course, who happened to be in the audience? Uplines, downlines, family, and friends members of these people that sell for USANA and happened to be in the competition.

The one person who ACTUALLY lost any kind of weight (my ex-gf) had only ME to cheer for her (her “friend” didn’t even show up).

So in the end, one of THEIRS won. And I blogged about how ridiculously childish this USANA competition is and that no one with 1/2 a brain should enter this thing, let alone spend money on it.

Granted my blog has nothing to do with weight loss, but I get shit tons of traffic on my blog about people looking for information on USANA… along with USANA associates sending me hate comments.

So if you do engage in this tactic, remember that this CAN backfire

  • don’t use this tactic too often because you’ll just be known as the guy that makes just enemies, not friends.
  • start fight with someone whose audience is the one you want to draw in because not all traffic quality is the same

3) Explain Really Tough Concepts

Online advertising is HARD.

I remember Facebook ads had only CPC and CPM.

Then they went crazy and added all kinds of ad options, and all the permutations that come with it.

CPC/M, optimized CPM, mobile only, feed only, interest targeting, audience extension, FBX, blah blah blah.

If you’re new to online advertising, this is confusing as hell. If you’re an expert in something, why not share what you know?

I wrote a blog post about the difference between CPC, CPM and optimized CPM, and Google gives me lots of traffic on that post, and i get quite a good number of email optins on it.


(past 7 days)

Curious..

What types of blog posts that you’ve seen that have worked well?

Share your ideas in the comment box below

full disclosure

About the author...

– who has written 29 posts on ShoeMoney.com.

TaeWoo is an accomplished online marketer with 10+ years of experience in affiliate marketing, lead generation, SEM, PPC, and media buying. You can follow him on his blog at FreshSuperCool.com or on Twitter @TaeWooKim.


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{ 18 comments }

Shoemoney 1 Brian Rhett

Are you guys on some kind of your blog is shitty now fix it kind of kick lately? I swear this is like the 3rd or 4th one of these I’ve seen on here in a couple of months.

2 Taewoo Kim

Thank you so much for your *helpful* compliment. If you have a blog that anyone reads, feel free to post in the comments and let’s see how good your stuff is. We’ll let the crowd be the judge.

3 Taewoo Kim

BTW..i just noticed you changed your profile pic from your face to some fruit. I guess that you were so proud of your comment that you now have to hide.

Shoemoney 4 Michelle

There seems to have been a few of them on here lately, but I took something different from each of them. Stop drinking the hater-ade, Brian!

Shoemoney 5 Kim

These at least seem to be somewhat new ideas on spicing up a blog. Thanks for writing.

6 Taewoo Kim

You’re welcome

Shoemoney 7 Heath

I like the idea of case studies. Something that I haven’t thought of. It gives people something else to utilize.

Shoemoney 8 Tony Campbell

That weight loss before and after is hilarious. But even when products do work, there is always some sort of styling/marketing involved to make it seem better than it really is.

Shoemoney 9 Brant C.

I’m glad to have discovered you Taewoo. Not to be a dick, but I’d never heard of you until I read you guest blogging here on Jeremy’s site. I like what you have to say. But yea I get what you mean about getting your foot in the door somewhere on a blog in order to get your footing ‘paying your dues’ so to speak.

10 Taewoo Kim

No biggie.

No one is born famous. Gotta pay your dues, like you said.

Thanks for your kind words Brant

Shoemoney 11 Shelly

What you did with USANA is very clever. I’m sure Jeremy has done stuff like that. Hence his ‘shit list’ he wants people who are researching these assholes to know what kind of tools they’re about to get involved with.

12 Ashi

The idea behind his post is really awesome. Well Sometime it turnout to be the shitty blog and you can’t do pretty much about it. You case study and all the point are worth take a look into.

13 Ryan Biddulph

Good points Taewoo. So happy you’re working through your blocks to create a quality blog. We all need to practice, speak with our own voices and push ourselves to rock out this blogging thing.

14 Taewoo Kim

Thanks Ryan. Feel free to join my mailing list for latest updates ;)

http://www.freshsupercool.com/newsletter/

15 faisal

But wasn’t it good for your girl friend? she lost weight!

16 Chery Schmidt

What a Title and I love this word “wantrepreneur” I have never heard of this before, great introduction and I may have to borrow it LOL

I also had to laugh at your story about your Girl friend it always amazes me that the pills and potions get all the credit when we actually do all the work HEHE I guess it is a mindset thing HUH?

If we think it works it does. I liked your 3 ways to fix a shitty blog, Catchy Title! Thanks for sharing Chery :))

P.S. I did end up on your blog here today Via Kingged.com where I also commented and kingged this post..

17 Sean Spaulding

That term “wantrepreneur” is simple brilliance! It’s perfectly descriptive of most people I talk to. From my recent experience, I would say that so many blogs are shitty because the owners/authors are not true to themself. This ain’t corporate, where you can get away with “faking it” ’til you make it! Being authentic and true in your writing would first require original content, which is a whole other mountain to climb!

18 AffPl

The other aspect is blogging isn’t what it used to be IMO. There used to be tons of blogs (in AM and outside AM) with tons of good information and updated regularly, unfortunately it just isn’t like that anymore.

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