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3 Ways to Best Capitalize Upon LinkedIn

by Ronn Torossian on March 17, 2014 · 13 comments

linkedinsuitAmongst the most popular social media sources, LinkedIn seems to be the one many people can’t figure out how to use. Sure, it’s simple to set up an account and connect with people, but what’s the REAL VALUE of this network?

#1 – Infographics: Infographics are great ways to establish particular expertise and enhance your reputation, quickly and succinctly. These allow you to deliver detailed and expansive information in a single, clean image. Positioned properly, you can leverage a series of infographics to introduce prospects to your business and compel them to come to you for more information.

#2 – The right people on the bus: Resumes really tell us very little about what people actually did in their previous work. But a LinkedIn profile can tell us who they worked with, what sorts of things they accomplished, and what colleagues actually believe their strengths to be. To whit, you may be looking at 5 different people all with similar communications degrees and previous titles. But which will be the best fit for your company in that specific position, with your specific team? Looking at where they have succeeded in the past will offer you more information, and at the same time, reveal whether or not THEY know how to promote themselves.

#3 – A “non sales” selling tool: Many sales experts calculate that customers are ready to make a buying decision after 6 customer “touches.” But how do you get there without becoming annoying, cloying, or aggressive? Your strategy needs some non threatening, “non sales” selling tools. A LinkedIn connection request can serve as one of those. Not only will the customer appreciate the gesture, but they will be given an opportunity to see your circle of influence and previous success.

LinkedIn is a different social media platform and should be approached differently. The same PR strategies that work on Facebook or Twitter should not be applied to your LinkedIn profile. After all, you wouldn’t use a hammer to tighten a pipe or a wrench to screw in a light bulb, so why the “one size fits all” approach to social media?

full disclosure

About the author...

– who has written 7 posts on ShoeMoney.com.

Ronn Torossian is the CEO of 5WPR, http://ronntorossian.com a leading independently owned New York PR Agency. His PR firm works with market-leading clients in the B2C, B2B, Public Affairs, Crisis Communications and digital strategy arenas. Torossian is regularly featured in the media for his Public Relations expertise was just honored with the 2013 Silver Stevie for the Public Relations Executive of the Year award from the American Business Awards. He is a previous semi-finalist for Ernst & Young's Entrepreneur of the Year. His book, "For Immediate Release" is available at bookstores nationwide. Ronn Torossian has been named to PR Week's "40 Under 40" and Advertising Age's "40 Under 40" lists. He may be reached via email at ronn@5wpr.com


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{ 13 comments }

1 faisal

LinkedIn is professional spam.

Shoemoney 2 Jenny

I’m with you on this one Faisal. I’m about ready to just deactivate my linkedin account as it doesn’t seem to be good for a lot of anything aside from filling up my inbox with requests to connect.

3 Steve Smith

I’m guessing from the quality of this piece that this is your very first blog post?

Shoemoney 4 Brad

Bio piece says this is actually his 5th on here….

5 Sarah

You’re correct. This is his 5th piece for ShoeMoney.

Shoemoney 6 Clive Toshing

From some of the comments I get the feeling that a lot of people out there don’t like LinkedIn but I’ve actually found it very useful when networking and when hiring new people. I probably don’t use it as much as I should though.

Shoemoney 7 Lana

I love infographics! I’m glad to see they are getting more use. Just such an easy, eye-catching way to summarize information.

8 Sarah

I agree, they’re a great tool.

Shoemoney 9 Julie Timberland

You ask the question of what is the REAL value of LinkedIn but you never really answer that question in your post. You just jump to a list of things…

Shoemoney 10 Brad

I felt you touched on some OK points but that you aren’t really making much of an impact with this post.

11 Tracy James

I have a LinkedIn account but have not found it to be very useful. I guess I should dig back into it and see if I could use it to expand my business some more. At this point I must agree with Faisal, at this point it just comes across as professional SPAM

12 Ivy Chang

LinkedIn provided more work for me and more prospective hires for my business. I find infographics to be a great tool to clarify information without using words.

Shoemoney 13 Prince

This is pretty cool. I never really looked at LinkedIn as A way to promote yourself like that. I honestly thought it was another website to have A resume on lol.

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